Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema types for webinars, infographics, datasheets, product videos and eBooks
-
Hi,
I’m looking to add Schema markup to my company pages’s webinar page (recording past webinars) and data sheets, infographics, product videos, eBooks/white papers. For eBooks, I am primarily referring to a landing page with a gate to download a PDF document.
I’m trying to determine the best markup type:
For Webinars, I’ve seen suggestions to use “Event” type but that seems appropriate for future events, not something like a recorded webinar, which is not time-sensitive, unlike a live event. However, I see a StackOverflow forum to use http://schema.org/recordedIn for recorded webinars.
For eBooks and White Papers, I see a few potential schema types:
https://schema.org/DigitalDocument
https://schema.org/CreativeWork
http://schema.org/EBook (or https://schema.org/Book and then book format type of Ebook)
-
I will create the schema for my movies website. I will create the Movie rating schema, Article schema and some more schemas that is need to my website.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Movie",
"actor": [
{
"@type": "Person",
"name": "Johnny Depp"
},
{
"@type": "Person",
"name": "Penelope Cruz"
},
{
"@type": "Person",
"name": "Ian McShane"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "10",
"ratingCount": "200",
"ratingValue": "8",
"reviewCount": "50"
},
"author": [
{
"@type": "Person",
"name": "Ted Elliott"
},
{
"@type": "Person",
"name": "Terry Rossio"
}
],
"description": "Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too.",
"director": {
"@type": "Person",
"name": "Rob Marshall"
},
"name": "Pirates of the Carribean: On Stranger Tides (2011)"
}
</script>
This schema is help me to index my website fastly. -
@WhiteHat1 Hey there! For a webinar, the most appropriate schema would be a combination of Event and OnDemandEvent due to its online nature. However, as of my last update, OnDemandEvent was more suitable for an event like a movie or TV show that is available for streaming whenever you want to watch it, rather than a live webinar that takes place at a specific time.
For most live webinars, you should use the Event type with an eventAttendanceMode property set to OnlineEventAttendanceMode. The VirtualLocation type would also be used instead of a physical address.
Here's an example of what that schema might look like:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
"name": "Interactive Webinar on Data Science",
"description": "Join our expert panel as they delve into the latest trends in Data Science. This webinar will cover a range of topics from predictive analytics to deep learning.",
"startDate": "2023-12-01T18:00:00+00:00",
"endDate": "2023-12-01T19:30:00+00:00",
"eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"@type": "VirtualLocation",
"url": "https://www.webinarhost.com/event123"
},
"image": "https://www.webinarhost.com/images/event123_banner.jpg",
"organizer": {
"@type": "Organization",
"name": "Data Science Community Forum",
"url": "https://www.datascienceforum.org"
},
"performer": {
"@type": "Person",
"name": "Dr. Jane Doe",
"url": "https://www.datascienceforum.org/speakers#JaneDoe"
},
"offers": {
"@type": "Offer",
"url": "https://www.webinarhost.com/register/event123",
"price": "0",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2023-11-01T09:00:00+00:00"
},
"audience": {
"@type": "EducationalAudience",
"audienceType": "Professional"
},
"recordedIn": {
"@type": "CreativeWork",
"name": "Data Science Webinar Series"
}
}
</script>Some points to consider:
eventAttendanceMode: Specifies that the event is an online event.
location: Uses VirtualLocation with a url property to indicate where the webinar can be accessed.
offers: Contains details about the registration or ticketing, which in this case indicates a free event.
recordedIn: If the webinar is part of a series, you might include this to reference the series.
Make sure to validate your structured data using Google's Rich Results Test or similar tools to check for any errors or warnings that might affect how search engines interpret and display your content.I really hope that this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify: AggregateRating Schema Error
Hi lovely community, I know google made some schema changes in Sept 2019. I got an AggregateRating Error:
Intermediate & Advanced SEO | | Insightful_Media
One of offers or review or aggregateRating should be provided. I am using a third-party app 'Shopify Product Review' to implement the rating. What I should do to solve this error. Thanks very much for the help! I found many people have this issue too in the community! Many thanks Pui0 -
Remove Product & Category from URLS in Wordpress
Does anyone have experience removing /product/ and /product-category/, etc. from URLs in wordpress? I found this link from Wordpress which explains that this shouldn't be done, but I would like some opinions of those who have tried it please. https://docs.woocommerce.com/document/removing-product-product-category-or-shop-from-the-urls/
Intermediate & Advanced SEO | | moon-boots0 -
H1 and Schema Codes Set Up Correctly?
Greetings: It was pointed out to me that the h1 tags on my website (www.nyc-officespace-leader.com) all had exactly the same text and that duplication may be contributing to the very low page authority for most URLs. The duplicate h1 appears in line 54-54 (see below) of the home page: www.nyc-officespace-leader.com: itemscope itemtype="http://schema.org/LocalBusiness" style="position:absolute;top:-9999em;"> <span<br>itemprop="name">Metro Manhattan Office Space</span<br> <img< p="">But the above refers to schema" so is this really duplicate H1 or is there an exception if the H1 is within a schema? Also, I was told that the company street address and city and state were set up incorrectly as part of an alt tag. However these items also appear as schema in lines 49-68 shown below: Dangerous for me to perform surgery on the code without being certain about these key items!! Could ask my developer, however they may be uncomfortable considering that they set this up in the 1st place. So the view of neutral professionals would be highly welcome! itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
Intermediate & Advanced SEO | | Kingalan1
<span<br>itemprop="streetAddress">347 5th Ave #1008
<span<br>itemprop="addressLocality">New York
<span<br>itemprop="addressRegion">NY
<span<br>itemprop="postalCode">10016<div<br>itemprop="brand" itemscope itemtype="http://schema.org/Organization">
---------------------------------------------------------------------------</div<br></span<br></span<br></span<br></span<br></img<>0 -
Can an "Event" in Structured Data For Google Be A Webinar?
I have a client who is has structured data for live business webinars. Google's documentation seems to talk more about music and tickets than this kind of thing. At the same time, we get an error in search console for "Name" and location, which they list as "webinar." Should I removed this failed structured data attempt or is there a way to fix it? Thanks!
Intermediate & Advanced SEO | | 945010 -
Should HTML be included in the structured data (schema) markup for the main body content?
Lately we have been applying structured data to the main content body of our client's websites. Our lead developer had a good question about HTML however. In JSON-LD, what is the proper way to embed content from a data field that has html markup (i.e. p, ul, li, br, tags) into mainContentOfPage. Should the HTML be stripped our or escaped somehow? I know that apply schema to the main body content is helpful for the Googlebot. However should we keep the HTML? Any recommendations or best practices would be appreciated. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
My client wants to apply schematic markup to their iframe youtube video. Is this possible?
I have a client that wants to apply video object schema to their iframe youtube video. Here is the source code: <iframe src="http://www.youtube.com/embed/clientvideo" width="272" height="202" frameborder="0" allowfullscreen=""></iframe> Is it possible to apply schema markup to this kind of iframe source code? Our development team was having a hard time with it. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Best practice for retiring old product pages
We’re a software company. Would someone be able to help me with a basic process for retiring old product pages and re-directing the SEO value to new pages. We are retiring some old products to focus on new products. The new software has much similar functionality to the old software, but has more features. How can we ensure that the new pages get the best start in life? Also, what is the best way of doing this for users? Our plan currently is to: Leave the old pages up initially with a message to the user that the old software has been retired. There will also be a message explaining that the user might be interested in one of our new products and a link to the new pages. When traffic to these pages reduces, then we will delete these pages and re-direct them to the homepage. Has anyone got any recommendations for how we could approach this differently? One idea that I’m considering is to immediately re-direct the old product pages to the new pages. I was wondering if we could then provide a message to the user explaining that the old product has been retired but that the new improved product is available. I’d also be interested in pointing the re-directs to the new product pages that are most relevant rather than the homepage, so that they get the value of the old links. I’ve found in the past that old retirement pages for products can outrank the new pages as until you 301 them then all the links and authority flow to these pages. Any help would be very much appreciated 🙂
Intermediate & Advanced SEO | | RG_SEO0 -
Benefits of Rich Snippets for financial products
Does anyone have experience of using rich snippets for non-physical products? Our website offers credit cards comparison service. Do you think that tagging each card's page with rich snippets such as credit card image, name, description and category makes sense? The idea is to make it stand out in the search results.
Intermediate & Advanced SEO | | imoney0