Is it better to develop a good keyword I found on a new page on an established website or make a new site?
-
So I found a keyword that I want to go after, it gets over 30k searches a month, has a 100% CTR and has a difficulty of 42. Now my question is would it be better to build a page on our already established site (DA of 46) since the site and keyword are both related. Or would it be better to get a domain of that keyword and build a small site about it?
The .com is taken but I could get a .co or .us just not sure if its worth making a new site or if I should just build a page on my current site about it.
-
Hi Nigel,
obviously the content shouldn't be the same. There are many things to say about each topic, or many ways to say similar things without saying the same...
-
Pau - Doing both is not correct - why would he out link to a new domain? That would split the content across two sites site, one established and one new. It would damage both sites having the same content on two different pages cross-site.
-
Hi
It is 100x better to add this to an existing site. If you start again it can take a year to properly establish a completely new site with no DA. Not to mention the upkeep and maintenance of a new website!
This is a no-brainer especially if the topics are related. Just make sure there are no other pages on your site which crossover with this keyword otherwise you may not achieve teh rankings you expect. If you do it properly it could be ranking within a week.
I hope this helps
Regards Nigel
-
Hi americancasinoguide,
you also can do both things, build and page on your site, and put in that page a backlink to your new domain.
About the importance of the keyword in the domain I thought that I was not important since some years ago, but I saw on a very interesting Semrush study from June 2017 (https://es.semrush.com/ranking-factors/) that all the important factors in these days are less important for the first position, because Google places much times in the first position a less popular site than others, but with a domain or brand that matches with de search made.
So, you have a very good base to go with your old domain, but I wouldn't discard to make a new one, and give the link juice of your old domain to your new one with a backlink placed in the most topic-related page.
Hope it helps!
-
thanks guys!
-
Hi;
I agree with Matt. It will take some time to get a new site up to a DA of 42, and the DA plays a meaningful role in your SERP. A new page with long form content about the desired keyword is the best place to start.
Good Luck
Herb
-
From what I have seen and read, the keyword in the domain name is less important these days. I would use the already established site that is topically relevant. Here's a good WBF that might help: https://youtu.be/8r4Z3PizZ9g
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Puzzled by high ranking page (#2 in SERPs) with zero/low page or domain authority
So, I get the smoothie that is page authority and domain authority and the link metrics that Moz uses to predict how well a page will rank for a certain keyword. I can look at a specific search term where we are on say, page 2 or 3, with a page authority of 1 and domain authority of 26, I get why competitors rank above us. But then I look at a keyword that is much more competitive, where we rank #2, which is awesome, where the landing page is also showing a page authority of 1, and domain authority of 26. How can we rank higher than competitors with a page authority of 56 and domain authority of 65? Their onpage optimization for the keyword is no worse, and sometimes better that ours but we maintain this ranking. By the way the competition also have hundreds if not thousands more linking root domains than our page. Any ideas why one keyword is a rockstar and one is a dud, with the same poor PA and DA?
Link Building | | seo-lab1 -
Linking Between Sites
Hi everyone, Hope you are all doing well. If a company owns several different websites that are supposed to be different brands but are part of the same niche/sector is it OK to link between them? Or would this be seen as violation? Thanks
Link Building | | National-Homebuyers0 -
How can a site with no content, non SEO optimized or any value rank better?
I understand there are many more variables to rank #1, but this site is currently #1 for one of our top keywords and I really don't understand what they Competior site barely has 200 words on any given page, very few content other than images with no ALT tags, titles, No H1 tags. in other words the website is not SEO optimized. My site has content, product descriptions, images, relevant titles, and definitely more optimized than competitor. My site VS competitor Total pages: 246 (me) vs 49 (them) Page Authority: 34 vs 26 MozRank: 5.3 vs 4.5 MozTrust: 5.7 vs 5.4 Domain Authority: 22 vs 17 External Links: 65 vs 7 Internal Links 152 vs 1 Followed Links 14 vs 5 More C-Blocks 14 vs 4 Total Social Shares: 127 vs 4
Link Building | | Droidman860 -
Are site profile links from sites like Quantcast still a Google friendly quick win?
I heard one of the speakers from Link Love suggest getting an easy high PR link from Quantcast.by creating a site profile page. What is everyone's opinion on the value of this type of link when blended with other types of link building activity. Low, Moderate? What is the best way to find these types of link profile opportunities? Any one have a good list?
Link Building | | Clicksjim0 -
First links for a new site?
What would be the first links you get for a new site? Yahoo and BOTW directory links? What are your favorites?
Link Building | | Mozzin0 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
Observation on Linking to other sites
Hello, I have a blog for one year now and in the overwall is going great. In all this time it was an awesome way to discovery some SEO mysterious and learn with experience wich in my point of view is the best way to do it. Now my observation is about links to other sites and what does that do. At the present I have about 35 keywords in the 3 first places in Google, bing e Yahoo. All good. I notice that the posts that I have links (dofolow) to other sites are performing better then those ones that only have internal-links. And Its curious that this change as starting to surface in Dezember of 2011. Now the confusion is about the SEOmoz observation towards external links. "You should avoid having too many (roughly defined as more than 100) hyperlinks on any given page. When search engine spiders crawl the Internet they are limited by technology resources and are only able to crawl a certain number of links per webpage. In addition, search engine algorithms divide the value of some popularity metrics by the amount of links on a given page." Now hell with this observation I say. Its working for me and for now on I will actually apply this SEO strategy when Im talking about a subject in a post:) What do you guys think? Whats your experince on this? Regards, Pedro M Pereira
Link Building | | PedroM0 -
There is a New link to my Site but I can see it on link report ?why ?
Hi I found out using link campaign and Open site explorer that my competitors where getting links from this page http://www.visitgreece.gr/en/activities/land_sports/golf So I conatc the admins and added our golf courses too Is the dunes and the bay course in the middle of the page But this happened 3 weeks ago and still this linking domain is not appaering in my campaign why is that any ideas ? does it take so much time to appera to SEOmoz ? Or the problem is because they are linking 2 diffrent sites ? my site is www.costanavarinogolf.com Thanks a lot in advance for your help
Link Building | | grzontan0