Use a National Brands name in your content
-
Moz Page Optimizer - content suggestions offer national name brands as KW content to rank higher. I can easily write it into our copy but is it ethical, even with a statement like: "This is not a Fathead product" of "the same as the Fatheads seen on TV"
I say no, but curious to get my Mozzers feedback
KJr
-
In my opinion, all the keywords related to a specific search, add value to it, and the more keywords you mention related to that search, Google considers that you are covering more about that field, which is positive.
In fact, I personally use to analyze the most mentioned keywords by the sites on the first positions on SERP's in Google, usually the top 10, and try to include all those keywords in the texts of my website, or a important part of them, as long as there is a natural and logical way of mention them, this includes brand keywords.
-
Hi Kevin,
Google recently put out a "Think with Google" piece talking about the rising trend in searches like "Toyota that looks like BMW", "handbag similar to Gucci", "furniture that looks like Pottery Barn", etc. Google reported a 60% rise in these types of searches over the past two years. I managed to dig up the article for you: https://www.thinkwithgoogle.com/consumer-insights/shopper-research/
Basically, the implied intent here is that people are looking for a more affordable version of a desirable product. If this scenario applies to your business (you have a product that's like something better known but is more affordable or has some other distinguishing improvement), this is an interesting and legitimate angle for content dev and optimization.
*The one thing I'd want to research before embarking on this, and that Google doesn't mention in their article, is the legalities surrounding use of trademarked brands in your own publication. I've always wondered about this, actually. How can Pepsi and Coke talk about one another in ads? How about Burger King vs. McDonald's? Here's another article talking about this, exactly: https://www.smartuplegal.com/learn-center/can-i-use-a-competitors-name-in-advertising/
So, I'd research this first, and then, if there's no concern that use of a competitor's name might lead to legal trouble, consider how your brand can be compared to better known brands, and base copy/optimization on that. Hope these are thoughtful suggestions!
-
Hey there! Tawny from Moz's Help Team here.
Hm... that's a tricky question. I would err on the side of caution — if those brand names are present in images or content on those pages, then adding in those brand names as keywords on the page should be okay. If, on the other hand, you're just being prompted to add brand names for products that don't appear in the content, I would avoid using that brand name, as it could be considered bad practice.
I'm curious to hear what the rest of the community has to say, though!
If you've still got any product-related questions we can help with, feel free to give us a shout at help@moz.com.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Link Tracking list to track 301 backlinks for my main site backlink profile?
Greetings, I am utilizing link tracking list to keep a track of 301 redirect backlinks to my main site because these links do not as yet show up in my backlink profile on Moz. Will adding these to the tracking list with the redirected domain as the target / source url show up in my main site backlink profile eventually?
Link Explorer | | AkiedoFung0 -
Subdomain and nofollow backlinks are used to calculate the domain authority?
Greetings, I have a couple of questions about domain authority. 1 - The backlinks that come from different subdomains count several times or only once coming from the same domain? 2 - The nofollow backlinks are used to calculate the domain authority? Thank you.
Link Explorer | | Rosa_M0 -
Can you compare social profiles (FB, Twitter, Instagram, Linkedin) for sites - in a similar way you can compare sites using OSE
Can you compare social profiles (FB, Twitter, Instagram, Linkedin) for competitors sites - in a similar way to how you can compare sites stats - (DA, PA, Backlinks etc) using OSE's compare tool?
Link Explorer | | mike8780 -
Why is moz telling me I have duplicate content, but neither the content nor the urls are duplicates?
I just upgraded our website to a new one. This is the first crawl of the new website. It is telling me I have 24 Critical issues, all of which are duplicate content errors. Thing is, the urls are not duplicates and the content on the page is not duplicated either. Example, here is one error where it says there are two duplicates: <colgroup><col width="595"></colgroup>
Link Explorer | | damon1212
| http://winterguardtarps.com/portfolio-item/props-10 |
| http://winterguardtarps.com/portfolio-item/props-2 |
| http://winterguardtarps.com/portfolio-item/props-7 | There are photos in our portfolio, and none of them are the same. I'm a bit of a noob, but what am I missing here?0 -
Learn how to use Moz's Link Intersect tool to build your link profile. Get your Daily SEO Fix!
The quantity and (more importantly) quality of backlinks to your website make up your link profile; one of the most important elements in SEO and an incredibly important factor in search engine rankings. In today's Daily SEO Fix, How to Use Link Intersect to Build Your Link Profile, Tori shows you how to use Moz's Link Intersect tool to analyze the competitions' backlinks plus, find opportunities to build links and strengthen your own link profile. This video is one of our last videos in The Moz Daily SEO Fix tutorial series--Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, make sure to visit the Daily SEO Fix channel on YouTube. And, if you have suggestions for future tutorials, please let us know via the comments below. Thanks!
Link Explorer | | kellyjcoop2 -
Learn how to use Moz's Spam Score metric to identify high risk links. Get your Daily SEO Fix.
Almost every site has a few bad links pointing to it but risky links can have a negative impact on your search engine rankings. Watch The Moz Daily SEO Fix: How to Use Spam Score to Identify High Risk Links to learn how to spot those spammy links and what to do with them. And, if you have more questions about Spam Score, check out Rand’s blog post: "Spam Score: Moz’s New Metric to Measure Penalization Risk." This video is part of The Moz Daily SEO Fix tutorial series--Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube.
Link Explorer | | kellyjcoop3 -
Hey greetings I have one query as If i want to know what type of keywords are my competitors are using then how can i analysed them and make sure that the keywords are targeted properly.Kindly reply asap
Hey greetings I have one query as If i want to know what type of keywords are my competitors are using then how can i analysed them and make sure that the keywords are targeted properly.Kindly reply asap
Link Explorer | | vikiran0 -
Is there an efficient way to use Open Site Explorer to find unnatural or harmful links
We have a new client with 8 sites that we would like to 301 to a new site. However, before doing so we want to make sure that the backlinks are not unnatural or harmful in any way. Using open site explorer (other than just looking at exact anchor text vs brand anchor text ratio) is there a way to determine low quality inbound sites linking in? or any type of links google will find manipulative?
Link Explorer | | Bryan_Loconto0