Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How you do guest posting on behalf of your clients? What do you use in the author bio - your name, client's name or a fake name?
-
I would like to hear from SEO agencies or link building teams - how you manage guest posting on behalf of your clients?
1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert?
2. What do you mention in your author bio?
-
Your name and your bio as outreach manager/ marketing manager?
-
Your client's name and client's bio?
-
A fake name - as a subject expertise?
3. Which email ID and contact details you use? - Your work ID/ client's ID/ Fake Gmail ID?
I work for an SEO agency and I am interested in content and SEO related blog posts. But, I have many clients in the home improvement, real estate, food, fashion and other industries. I don't feel right to use my name when posting a guest blog on their behalf.
What you guys prefer?
Any thoughts?
-
-
When you're acquiring links for a person or a company you definitely need to be in a position where your client is comfortable with you representing them or their brand. When it comes to Guest blogging you shoot for the ABSOLUTE BEST, and for the highest links you can get!
So if you want to rank for SEO, you get links by answering 200 questions on MoZ, because they're an authority in SEO. You write guest articles for search engine journal, because any piece of content from a well known authority serves as an endorsement.
DO NOT EVER use fake anything for yourself or for someone you represent. Writing is a valuable skill to have, and if you guest post about anything at all, you're going to have to do very SOLID research to be an AUTHORITY.
However I have come to find, you don't have to be a psychologist to write a better article that paints and defines the difference between bipolar I and bipolar II better than anyone formerly had done before! The 3000 word compendium that you gained your source of information on the subject matter, nobody needs to know that was your clients website and onsite SEO you did for them. money in the bank for you, backlinks for your client
Sorry, kinda strayed to the fake name segment and gave it priority so back to your numeric order:
1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert?
on a local level SEO clients can be acquired by ranking in the term city name + SEO. It's actually seemingly easy aside living in a massive metropolis. By doing things as simple as ranking a Youtube channel with tutorials, writing a nice 2000 word local SEO blog.You'll most likely kill your competition. 1.2m population here in Tucson and not one of these guys has a Youtube channel that breaks 100.
In summary, I provide content and that teaches others through my experiences. When it comes to SEO, right or wrong, results and positive client reviews will bring in the crowd.
2. What do you mention in your author bio? I lost count of how many profiles and forum membership sites I've signed up for, many of them vary, tailored specifically to that particular platform, and who my target audience is.
This changes despite selling specifically web design and SEO, for example a profile and blog on ActiveRain or AccountingWeb, you would need to be specifically targeting realtors or CPAs. So I base my blog posts specifically on those markets.
There really isn't a specific template aside simply saying use current pictures, make profile names a nice variance of different target keywords, and whenever possible use 400+ words to make your links contextual.
You'll never need to use a clients name for your offsite/onsite SEO especially if you are winning them links and leads with quality content marketing.
-
Hi Nidhi
You need to obtain an email address from the client from their server. Then when you contact them you do it as if you are the client. All references are made in the name of the company as is the bio link - it needs to pass link juice back to the company, not you. That is the whole idea, to promote your client's interests, not yours, or your agency's.
If you simply can't, then register a generic Gmail address which mentions your client's name but still have all links passing back to the company.
Regards Nigel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirects affect on page and domain authority
Hi - excuse me if this is stupid question but I'm rather new to this. Currently the PA for the home page is 16 and the DA 28 and I have some concerns that my efforts are being diluted. When I use OSE on www.sassandgrace.co.uk I get different link results to sassandgrace.co.uk but there is a redirect in place to sassandgrace.co.uk and cannot run a crawl report, for example, on www.sassandgrace.co.uk. The PA and DA are identical for each but the number of links different With a smallish number of links pointing to each but with a redirect in place, am I losing some of the effect or is having the redirect in place giving me all the credit for links to both addresses? Thanks
Link Building | | Sassandgrace0 -
Author Bio
Hi In my quest to develop a strategy to enhance "brand exposure" I'm considering guest blogging on sites with very good authority. However my question is; 1. Can I post my article and place my "author bio" (which includes my company linked name and social platforms) at the bottom of an article? 2. Should author bios links be no follow? 3. Or, does Google allow page rank to pass for this. We have some fantastic articles that are based on projects we've carried out, and would like to share these with readers on Dezeen, Contemporist and the rest of the interior design world. Your help is always very much appreciated! Regards Gary
Link Building | | GaryVictory0 -
What to write in Guest Post Email Subject
How to and what to write in Guest Blogging email Subject to get noticed? Please provide an example?
Link Building | | Dan_Brown10 -
Backlinks embedded in posts or backlinks in sidebar?
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.
Link Building | | BloggerGuy0 -
How do you compose and write a great guest post?
After developing a relationship with a blog owner and being told you may guest posts on their blog for your client: How do you compose and write a great guest post? How do you pick a good topic? How to you compose the post to serve the blog your are guest posting for and your client? Should you write the post like you are a member/writer for the blog you are posting for? How much should you keep your client in the loop of what you are posting on behalf of their company? Does anyone have any good examples or experiences when creating a great guest post?
Link Building | | VentaMarketing0 -
Setting up Web 2.0 sites in your own name or business name?
I'm interested in starting a link wheel strategy. However, when it comes to setting up the web 2.0 sites I'm unsure as to whether to set them up in my own name or in my business name. My initial thoughts were that it would appear more natural in my own name but if I have many sites linking to the same page, isn't that bad for SEO? Does anyone have any advice?
Link Building | | AAttias0 -
Creating Backlinks On Behalf of Client
I'm on my first SEO project with a law firm. I'm at the stage where I am doing competitive backlink research on other law firms that my client gave me. I saw a blog site called typepad. It has a high domain authority so I was going to recommend to my client that they set up an account and blog away! Since it's a law firm, I am not qualified to start blogging on behalf of my client and I know they are extremely busy so now I have to "ride" my client to get busy and start creating content. I feel like I want to do more for them on the blog side to keep things going but not having a law background, probably not doable. Question: Do most SEO's do the blogging for their clients, farm it out or keep pushing their clients to do it? I also want them to sign up with articlebase but the same thing is going to happen. I have to push them to write articles. I guess this is my job? -Bob
Link Building | | Czubmeister0 -
Are press release sites useful?
Many of my clients release newsletters and other peices of content qualify as press releases. I have been wondering if people find that the press release sites such as PRleap or PRweb are useful and worthwhile? If so, which do you feel is the best? Is there any research on this? I am planning to record my results from these sites and perhaps make a Youmoz post in the future.
Link Building | | MarloSchneider6