PDF - host, link, recreate?
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I want to get as much SEO juice as possible onto my site. Our partner who is the manufacturer has about 5 pdf's per product listed on their website already.
What should I do to create content and drive the most traffic to my reseller site?
1. Should I do a direct outbound link to their PDF and Google will crawl that content to boost my keywords?
2. Should I download the pdf and then upload the exact PDF onto our site? Will Google know this is not my content and copied?
3 Should I copy and paste the PDF content and paste it into our sites product page directly?
4. Should I recreate the PDF by copying most of our content and use our branding/contact details? then upload or copy and paste that content onto our site? (obviously alot more work)
We have MANY products and different suppliers but want a way to be better at SEO then our manufactures.
Option to any more ideas or ways to cut down on as much work as possible while driving the most traffic.
Thank you!
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We have MANY products and different suppliers but want a way to be better at SEO then our manufactures.
Write unique content for the most popular topics. Make that content far better than your competitors with detailed instructions, photos, data, information, etc. And, post that information as html pages on your website. Link it to the pages where the products are sold and link the sales pages to this content.
Lots of work, but kickass when you have it finished. Start with the most profitable products that you sell. Do this exceptionally well.
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The problem you'll run into with PDFs is generally speaking they aren't optimized for search engines. unfortunately Google's crawlers can read them too so if you're marketing them and ranking organic results, I'd probably ensure any PDFs on the page are compressed in a ZIP file.
DO NOT Copy/paste the content onto the site! Especially if Google's crawlers have already indexed the content on your client's page. If your using a simply drive by affiliate market tactic:
Ideally I'd say making a nice 1-2k word landing page with testimonials, relevant icons, and possibly a sweet video (Wistia or Youtube ideally) if you're going for straight up sales on potential leads.
However according to Rand, usually 5-7 times returning visitors is when you'll finally pull in the cash, so a regularly posting blog with infographics and rich content will probably be your ideal model. Rapport is going to be like 90% of your sales for the most part. And thanks to the internet that can be automated
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