PPC: How do we get our reviews into AdWords?
-
Hi there,
I know that Google have sadly discontinued ratings extension in AdWords but does anyone know a get-around for this?
If possible, we'd like to show off the good reviews we have from Google My Business' Knowledge Panel in our ads.
We're an online product/service so I don't want to link GMB through the location extension if possible (it doesn't make sense for anyone to pay us a visit in real life).
Is there a better way of linking our AdWords to our GMB or is there an alternative extension/ AdWords feature we can use to get review ratings in our ad?
Thanks
-
I can't think of another way. They were great a & solid increase in CTR. However, was a pain to get approved.
-
Hello there,
Unfortunately, I don't think there's any other way to have the review extensions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would the review count be different between the Ad and the Organic result?
A client inquired about this after finding that their review count was different on their Google Ad that appeared in the map pack compared to their organic result right below it. I am stumped so any thoughts or reasoning as to why this is the case would be appreciated. See attached screenshot! Lptujep
Reviews and Ratings | | BrianAutoshopSEO0 -
Structured Data Reviews in Knowledge Panel
I need help with getting my site appearing in the knowledge panel for reviews. Our reviews are appearing in the search snippets but not on the knowledge panel when our competitors with far fewer reviews are. We’ve labored over best practices in perfecting our markup but would love a second opinion to see if there’s something we’re overlooking. For example take this venue on our website: https://www.eventsource.ca/cathedral-centre It has 136 of our own reviews. https://www.google.ca/search?q=cathedral+centre We are the 1st result and it shows our star rating, reviews and price range. However, we don’t appear in the knowledge panel - this is happening for almost every business we have listed on our site. In this particular example, the knowledge panel has en Ville Catering with 45 reviews. I cannot find any errors in our structured data but I see it in our competition: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.eventsource.ca%2Fcathedral-centre https://enville.com/saint-james-cathedral-centre-wedding-catering/ Example 2: Search: https://www.google.ca/search?q=burlington+convention+centre US: https://www.eventsource.ca/burlington-convention-centre
Reviews and Ratings | | Neumarkets.com
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.eventsource.ca%2Fburlington-convention-centre Competitor in KP: https://www.weddingwire.ca/wedding-banquet-halls/burlington-convention-centre--e12513
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.weddingwire.ca%2Fwedding-banquet-halls%2Fburlington-convention-centre--e12513 Example 3: US: https://www.eventsource.ca/mississauga-convention-centre
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.eventsource.ca%2Fmississauga-convention-centre Search: https://www.google.ca/search?q=mississauga+convention+centre
Competitor 1 in KP: https://www.facebook.com/MississaugaConventionCentre/
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.facebook.com%2FMississaugaConventionCentre%2F (I know it’s Facebook. However, there’s about 6-8 competitors appearing in the KP with Schema issues and we aren’t. We’ve compared ourselves against each one of them and cannot determine what the issue might be.) Competitor 2 in KP: https://www.weddingwire.ca/wedding-banquet-halls/mississauga-convention-centre--e8086
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.weddingwire.ca%2Fwedding-banquet-halls%2Fmississauga-convention-centre--e8086 Competitor 3 in KP: http://www.eventvenues.ca/b/54/mississauga-convention-centre-on-mississauga-75-derry-road-west/
SDTT: https://search.google.com/structured-data/testing-tool#url=http%3A%2F%2Fwww.eventvenues.ca%2Fb%2F54%2Fmississauga-convention-centre-on-mississauga-75-derry-road-west%2F CMxg9Z10 -
Why does Google return 1 star reviews in local listings as the "most helpful"?
I have a client who has recently received two 1 star reviews on Google local (unhappy customer and unhappy customers boyfriend). This is affecting an otherwise flourishing business as these two 1 star reviews are displayed prominently when you search for the brand in Google. They have since received more positive reviews, however Google insists on displaying, what they term, the "most helpful" reviews first. Why are these 1 star reviews deemed "most helpful"? In all honesty, they aren't even really that helpful, with the latter verging on slanderous. We are in the process of reporting this one as it personally attacks a member of staff, however, whilst we tentatively wait weeks for a response, I wondered if anyone has any idea on how G decides which reviews are "most helpful"? When there is no option for other users to rate these reviews as helpful (such as on play store).
Reviews and Ratings | | Silkstream0 -
Started using a 3rd Party Review Company for our Website. Do we need to show the reviews or is a widget (badge) with a link back to review company sufficient enough from an SEO ranking point of view?
Hi All, We have started to use a 3rd party review company and now have the choice of either implementing their re-supplied widgets (Java ) on our site showing customer reviews or use their an API to get this information. The widgets (Java) , would be loaded once the page is actually loaded so I am not sure how and if google will read this information if at all? If we use a widget then we won't be able to implement it with Schema.org although we will be able to use rich snippets to it will appear on any PPC (once we have had 30 reviews). If we go down the API route, it's more expensive for us but we can use the review schema.org for this. Does anyone have any experience of what works best for them ?.. We have a choice of having a widget showing latest reviews or just a badge (which is actually a link to the review site showing our reviews). From an SEO point of view, is one better than the other ? Does google actually read the content of the review or is the link back to the 3rd party review company sufficient enough to help with rankings etc. Am I correct in assuming that by linking to a 3rd party review company and showing our reviews on our site , this will help with rankings as even though the content in the reviews doesn't really say much ,. I did see it was a ranking factor on the survey but not sure how google uses this. ? I've read up some information on reviews etc but wondered what the general consensus was with what others found works best for them Any help greatly appreciated Pete
Reviews and Ratings | | PeteC120 -
Do schema review numbers have to be manually updated?
Hi! I've had success with review schema rendering in SERPs but have had to manually code the numbers and update those numbers as more reviews come in (which is a bit time-consuming). Is there a way to use auto-generated numbers that will still render schema or do those numbers have to be manually added? I've looked at the schema for sites like IMDB, and their schema numbers seem to be manually added, which seems like a huge lift. Advice/input is appreciated!
Reviews and Ratings | | 199580 -
Having Yelp Reviews Removed
Since we all work with Yelp on a local basis, I believe many are aware that if a review is placed by a non customer about a company, Yelp will typically remove them if you show that it isn't valid, etc. We all know they made a show of outing those who posted fake reviews as well. Here is a question I have though: Have any of you been aware of Yelp taking down valid negative reviews for companies? I have just run into this and find it somewhat perplexing. If you know of this, I would love to hear how it happens? Thanks,
Reviews and Ratings | | RobertFisher2 -
Grade Us vs 5 Star Reviews?
We need to get some more reviews, so we're looking at either getting Grade Us or 5 Star Reviews' services. Does anyone have strong feelings about either one? Or another service? Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Is it me? Or is the spam getting worse on professional social networking sites?
Just curious and obviously not a highly technical or highly SEO question, but I keep getting inundated with people who do not know me, don't know anyone I know, etc. but on the largest professional networking site that you can Link to others on, I am ready to end my membership. The vast majority are staffing, recruiting, and outsourcing firms. The settings are such that when pointing out how you know someone you are wanting to connect to, there is one that does not require you to have worked with them, gone to school with them, or done business with them, and that is "Friend." On the others if you don't meet one of the requirements above you must put that party's email address, but on "Friend" if the person wanting to contact you says they are your friend, magically they are. Do you think that for things like this, most people don't mind the spam and say "Ignore" the request, or just "accept" because having 500+ on their profile is so cool? Also, when you look at the endorsements others have given, do you care? do you believe they add validity? Do you believe most people fail to look beyond and consider who is endorsing them and whether or not that person works in a field that has been endorsed? I am really curious as to what Mozzers (the coolest group of people on the planet) think. Best,
Reviews and Ratings | | RobertFisher3