External linking
-
Hi guys.
So I know external linking is good, as I've seem to have read every article written on the subject from 2007 to 2016, but can't seem to find anything more recent, but does that mean you are better to at least one external link on every page?
And if so, would it suffice to link just to our social media profiles even if you are in an industry where social media brings in very little in the way of customer enquiries? I've actually linked to all our social profiles but made them nofollow.
However, that said, would it be better to leave them nofollow and link to Government white papers in my sector for example?
-
You should steer clear of creating yourself a rule to say that you need to link out at least once to an external source on every page of your website. On some of your pages, multiple outbound links to great resources can be fine. On other pages, it might not make sense to link out.
If an outbound link adds value to your website visitors, then it's a good thing to do. If it doesn't, don't do it. It really shouldn't be any more complicated than that.
Linking to (or not linking to) your social media profiles will have absolutely zero impact on your SEO, but could be useful for your audience.
I'm not sure what industry you are in but a government white paper should be a superb resource to link to if you think it adds value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should my images on Pinterest point to the affiliate links or back to my site?
I have a affiliate site that involves handmade boots (i.e. cowboy boots, hinking boots, etc...). I currently put pics of them on my sites with a affiliate link. After I do this, I use the Pinterest browser button in chrome and add them to my Pinterest account. It adds these images to my Pinterest account with the affiliate link. Should I be doing this or should I be adding them to my Pinterest with links to my website?
Social Media | | Thomhee0 -
Best way to link from press releases
I'm wondering what people recommend for linking from press releases; specifically, what kind of tracking parameters people add to their links, if any. My first thought is to add UTM tracking parameters for Google Analytics, but I have a few concerns: bloggers that copy our link from the release include the tracking parameters in the links from their site, which would only identify the traffic as coming from the release and not the specific sites UTM parameters in the link may make it look less natural to Google Also, I've considered using shortened URL's without parameters in the release that get 301 redirected to the relevant pages, which I thought might have a few benefits: the links look more natural (no tracking parameters) UTM parameters could be added as part of the redirect after the fact if the release attracted links from spammy sources for some reason I could kill the redirect, which I'm hoping would effectively kill the link My company doesn't rely on press releases for link building, which we understand to have been ineffective for a long time, but we do send them out occasionally and want the most effective links for tracking and SEO. I'd love to hear if anyone has thoughts on these assumptions, or if anyone has different linking strategies that they have found strike the right balance of SEO and tracking considerations. Thanks!
Social Media | | Kyle_M2 -
How to see who shared my link on twitter
I post many blog posts on twitter, but How to see who shared my link on twitter? What I need to search to find out this?
Social Media | | varunrupal0 -
Webmaster is showing hundreds of external links from 1 G+ post
A page on our site is registering as having 262 external links coming from two pages on Google+. The page it comes from is for posts related to #weddings, but I can't find the post with our link. Has anyone else experienced this? Linking page https://plus.google.com/app/basic/s/%23Wedding/related?cbp=17npa447ckmq3&sview=27&cid=5&soc-app=115&soc-platform=1&sri=0&spath=/app/basic/100121179959444544221/posts&sparm=cbp%3D16tcwubxsznm%26sview%3D27%26cid%3D5%26soc-app%3D115%26soc-platform%3D1%26stct%3DCAIQgJf0-fbDugIgCigB%26spath%3D/app/basic/stream%26sparm%3Dcbp%253Dm5w9s8yrkyhx%2526sview%253D27%2526cid%253D5%2526soc-app%253D115%2526soc-platform%253D1
Social Media | | HireSpace0 -
Competitor has 50 linking root domains, 2500 facebook likes
Hello, A competitor of ours is ranking way higher than you would expect. They have very few links, half the DA and homepage PA of us, yet they rank several slots higher. On analysis, the only difference seems to be that they have 2500 facebook likes. Did they buy likes? Have you seen anything odd like this before? Thanks.
Social Media | | BobGW0 -
Is there a way to set up a business Facebook page without linking it to a client's personal page or having to use our own employee's personal page?
Our clients want us to manage their FB pages. I need to know how we can do this without having to enter through the FB page of whomever set up the business account. I'm aware of the ability of the person who set up the Business page to allow admin access, but that too requires an our employee to give his or her personal FB info for this access. In the same vein, a former employee set up a client's FB page using his own personal account and now when we enter the client's business page, we do not have access to the search window and we don't have the ability to go to other pages to "like" other pages - the button doesn't even appear if we are signed in and search a FB page through an engine. We do have the ability to see Admin settings and metrics but we don't have the news feed, and we have other limited access/abilities. I would like to have a central access so neither client or our employee has to offer personal FB log in information. Thank you, Julie
Social Media | | HogWild0 -
Need people's opinion on if this is good advice for link building
What google wants is authority, relevancy, quality and engagement. If you have an authority in your niche and place relevant content on your website plus grammar free, unique and a lot of words, and social influence via Twitter, Facebook, Google +... You shouldn't be worried about the speed of building back links. I checked your website and it seems like an authority site. PR5, 18K backlinks plus $38K SE free traffic (according to SEMrush)... You just need a social influence to boost your authority. Create Twitter, Facebook, Google+ accounts for this website and also Facebook and Google+ pages. Then Create 30 web 2.0 accounts and on each one post three articles. Two of them are an account activation (this is what I call it), which can be just grabbed from ezinearticles and spun. Keep the links to the articles at the bottom of the pages. Once your web 2.0 sites are indexed by Google publish 800+ words quality relevant content with two links to your website. One to your root domain and one to the most relevant page your website (I mean relevant to the 800+ words article). Do this on each of those 30 web 2.0 sites. After this blast all of the 800+ articles with all kind of backlinks. Forum profiles, blog comments, article directories... Just use Senuke and other software. And don't forget to create a facebook fan page for each of the web 2.0 sites. In one month, you'll see a heck of a move in rankings. Where does the bookmarking part go? You need to bookmark every single URL you want Google to see. And if you want to outsource it, I highly recommend you to get a full time VA who would do this for you. Hope it helps. And your answer to your question about speed, if your site is older than 3 months don't care about the speed. Care about the quality.
Social Media | | newcitymoving0 -
Do facebook shares of deep links help the whole domain rank better?
What i mean by this is if we were to obtain 10-20 facebook shares for 10 different deep links like these: http://domain.com/deep-page/page-one
Social Media | | adriandg
http://domain.com/deep-page/page-two
http://domain.com/deep-page/page-three
http://domain.com/deep-page/page-four
... Would that help any of these rank better:
http://domain.com
http://domain.com/product1
http://domain.com/product2
etc... Extrapolating, does the same count for Twitter, Google+, etc?0
