How would you go about influencer marketing in the b2b space?
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Hi Mozzers,
I have conducted some b2c micro influencer marketing campaigns in my previous gig by reaching out to blogger and having them promote some content we created. I am now working in a Fintech company (b2b) and would like to get a few ideas on how can I leverage the influencer marketing channel within the Fintech industry.
- Can you share some ideas on different b2b influencer marketing strategies?
- What are good processes to follow besides cold email, meetups, events?
- Any influencer marketing softwares you have used and recommending it in that space?
Thanks!
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