How would you go about influencer marketing in the b2b space?
-
Hi Mozzers,
I have conducted some b2c micro influencer marketing campaigns in my previous gig by reaching out to blogger and having them promote some content we created. I am now working in a Fintech company (b2b) and would like to get a few ideas on how can I leverage the influencer marketing channel within the Fintech industry.
- Can you share some ideas on different b2b influencer marketing strategies?
- What are good processes to follow besides cold email, meetups, events?
- Any influencer marketing softwares you have used and recommending it in that space?
Thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to make google crawl our repository to make our site rank but make sure users dont go to our repository ?
We have a website that has links to documents related to various sectors. But the challenge is we do not have the documents on the website itself and they are linked to our document repository that has been blocked to google. We have put nofollow and noindex to the repository. Since Google can not read those documents, it has resulted in an impact in our SEO ranking. What would be the best way to make Google crawl the PDF documents in the repository at the same time make it invisible the "repo" not appear in the search engines. Would dofollow and noindex sequence work ?
SEO Learn Center | | PracticalActionDigital0 -
SEO Agency with experience in the loyalty rewards marketing space?
Looking specifically for an SEO agency that has experience doing SEO work for businesses in the loyalty/rewards market space. Brands that occupy this space could include Swagbucks, eBates, PCH (Publisher's Clearing House.) I've looked at the sample clients page of MANY agencies, but I never see any of these types of businesses being featured. Thank you so much for your help!
SEO Learn Center | | sgarrels0 -
Online Marketing Strategy book wanted!
Hi mozzers, I am trying to develop some real online marketing strategies for my clients. I am really looking to build some great content that will make my clients, users, and the search engines happy! But for that, I need some guidance and was wondering if you had any suggestions for a book(or any other useful resources) that focuses on how to develop a great online marketing strategies? I saw this book but not sure who this guy is: http://www.amazon.com/Web-3-0-Startups-Strategies-ebook/dp/B00BYZB68U/ref=sr_1_3?ie=UTF8&qid=1365798109&sr=8-3&keywords=online+marketing+strategy Thanks
SEO Learn Center | | Ideas-Money-Art0 -
Market Motive Courses Feedback
Can anyone supply feedback on the quality of Market Motive courses? I was considering the PPC course, but am curious if there is anything beyond what can be found in the Adwords learning center? Is the content frequently updated?I couldn't see anything regarding remarketing in the curriculum. I have emailed them directly, but would be interested to hear feedback from any Mozzers that have taken a course. Cheers!
SEO Learn Center | | David_ODonnell0 -
Email Marketing Resources?
Hi All, I'm fairly inexperienced when it comes to email marketing and know that it isn't as simple as firing off an email and hoping for the best. Realistically it involves tracking responses, clicks and overall the conversion of what you are trying to achieve. My job involves email marketing on a monthly basis and although I'm capable of sending emails I want to be maximize the results and perfect them. I'm sure that those reading this agree and have looked into perfecting their email marketing campaigns over the years. Can those with experience point me in the right direction with this?. I'm open to all resources both free and paid including videos, blogs and other various resources. If you can recommend a book of some sort that would also be appreciated. Personal experience and advice would also be fantastic. As mentioned, I'm capable of actually sending emails and we use 'dotmailer' as it features analytics. I need to know how I can better my skills and ultimately increase the success of email campaigns. Kind Regards, Luke Hutchinson.
SEO Learn Center | | LukeHutchinson0 -
I've a monthly budget of $500 for inbound marketing, please suggest me services/resources on which i can spend this money
We are a SME that is into Mobile apps development services. I would like to know how best i can use a monthly budget of $500 specifically in inbound marketing efforts. Please provide me a list of services/resources ( Free and Paid ) which can help me. Any other suggestion will be a great help Thanks in advance
SEO Learn Center | | Harshaseo0 -
Location of Rand's Webinar "Using Open Site Explorer to Uncover New Marketing Opportunities"
Aug 26th Archive of Rand's Webinar "Using Open Site Explorer to Uncover New Marketing Opportunities" I don't see this in the archive, anyone know how to get it? Thanks
SEO Learn Center | | josey0 -
Sale-a-day websites massive unused seo power, where's their marketing?
How do these companies market themselves so well? Is it 90% social media? www.gilt.com http://www.hautelook.com/ http://www.ozsale.com.au/ I'm curious to how they initially got off the ground and it seems like I need to be exploring these marketing techniques as well.
SEO Learn Center | | seoninja200