Mapping ALL search data for a broad topic
-
Hi All
As our company becomes a bigger and bigger entity I'm trying to figure out how I can create more autonomy.
One of the key areas that needs fixing is briefing the writers on articles based on keywords. We're not just trying to go after the low hanging fruit or the big money keywords but actually comprehensively cover every topic and provide actual good quality up to date info (surprisingly rare in a competitive niche) and eventually cover pretty much every topic there is.
We generally work on a 3 tier system on a folder level, topics and then sub-topics. The challenge is getting an agency to:
a) be able to pull all of the data without being knowledgeable in our specific industry. We're specialists and, thus, target people that need specialist expertise as well as more mainstream stuff (the stuff that run of the mill people wouldn't know about).
b) know where it all fits topically as we kind of organise the content on a heirarchy basis. And we generally cover multiple smaller topics within articles.
Am I asking for the impossible here? It's the one area of the business I feel the most nervous about creating autonomy with. Can we become be as extensive and comprehensive as a wiki-type website without having somebody within the business that knows it providing the keyword research.
I did a searh for all data using the main two seed keywords for this subject on ahrefs and it came up with 168000 lines of spreadsheet data. Obviously this went way beyond the maximum I was allowed to export.
Interested in feedback and, if any agencies are up for the challenge, do let me know! I've been using moz pro for a long time but have never posted and apologise if what I'm describing is being explained badly here.
Requirements
- Keywords to cover all (broad niche) related queries in the UK, no relevant uk (broad niche) keywords will be missed
- Organised in a way that can be interpreted as article brief and folder structure instructions.
Questions
- How would you ensure you cover every single keyword?
- Assuming no specialist X knowledge, how will you be able to map content and know which search queries belong in which topics and in what order. Also (where there is keyword leakage from other regions) how will you know which are UK terms and which aren’t?
- With minimal X knowledge – how will you know whether you’ve missed an opportunity or not (what you don’t know you don’t know)
- What specific resources will you require from us in order for this to work?
- What format will the data be provided to us in - how will you present the finished work so that it can be turned into article briefs?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bolded words in search results
are those synonyms or semantically related keywords ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Highly interlinking a particular page shows up in Google search results?
Hi All, As we can see the below statement from Google about internal linking: "The number of internal links pointing to a page is a signal to search engines about the relative importance of that page."
Intermediate & Advanced SEO | | vtmoz
https://support.google.com/webmasters/answer/138752?hl=en So if we interlink a page highly than other pages, will it rank on search results instead of homepage? Moreover if the page have "keyword" in URL slug...like www.website.com/keyword. Thanks0 -
News Errors In Google Search Console
Years ago a site I'm working on was publishing news as one form of content on the site. Since then, has stopped publishing news, but still has a q&a forum, blogs, articles... all kinds of stuff. Now, it triggers "News Errors" in GWT under crawl errors. These errors are "Article disproportionately short" "Article fragmented" on some q&a forum pages "Article too long" on some longer q&a forum pages "No sentences found" Since there are thousands of these forum pages and it's problem seems to be a news critique, I'm wondering what I should do about it. It seems to be holding these non-news pages to a news standard: https://support.google.com/news/publisher/answer/40787?hl=en For instance, is there a way and would it be a good idea to get the hell out of Google News, since we don't publish news anymore? Would there be possible negatives worth considering? What's baffling is, these are not designated news urls. The ones we used to have were /news/title-of-the-story per... https://support.google.com/news/publisher/answer/2481373?hl=en&ref_topic=2481296 Or, does this really not matter and I should just blow it off as a problem. The weird thing is that we recently went from http to https and The Google News interface still has us as http and gives the option to add https, which I am reluctant to do sine we aren't really in the news business anymore. What do you think I should do? Thanks!
Intermediate & Advanced SEO | | 945010 -
Why Is Google Webmaster Tools Pulling Zero Keyword Data?
I just linked a Google Webmaster Tools account to Google Analytics for a client, and Search Engine Optimization reports are showing up in Google Analytics as enabled, but there is zero keyword data, landing page data, etc., in the reports themselves. Has anyone encountered this?
Intermediate & Advanced SEO | | yoursearchteam0 -
Search traffic down 30% this month
Our search traffic has been growing at a steady clip for the last year but is down about 30% this month. As part of a redesign, we've repurposed our home page (blog.getvero.com). Rather than serve as a feed of recent posts, it's now an email signup page. We created a new page (blog.getvero.com/posts/) to display new posts. I think this is likely the reason for the drop in search traffic but I'm frustrated that it's losing us thousands of visitors per month. A few questions: 1. How long will it take to recover from this? 2. Is there anything we can do to speed up the recovery process? 3. Why are some of our best performing posts seeing less search traffic even though the URL hasn't changed? Any help is greatly appreciated.
Intermediate & Advanced SEO | | Nobody16116983020420 -
Whats the best way to remove search indexed pages on magento?
A new client ( aqmp.com.br/ )call me yestarday and she told me since they moved on magento they droped down more than US$ 20.000 in sales revenue ( monthly)... I´ve just checked the webmaster tool and I´ve just discovered the number of crawled pages went from 3.260 to 75.000 since magento started... magento is creating lots of pages with queries like search and filters. Example: http://aqmp.com.br/acessorios/lencos.html http://aqmp.com.br/acessorios/lencos.html?mode=grid http://aqmp.com.br/acessorios/lencos.html?dir=desc&order=name Add a instruction on robots.txt is the best way to remove unnecessary pages of the search engine?
Intermediate & Advanced SEO | | SeoMartin10 -
Best SEO META Description for forum topics
What would be the best SEO META Description tag for forum topics on a forum type website? I can think of a few options so far Snippet of first post. Title of the topic with templated trailing text Remove description tag completely Your thoughts and suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640