Highly interlinking a particular page shows up in Google search results?
-
Hi All,
As we can see the below statement from Google about internal linking:
"The number of internal links pointing to a page is a signal to search engines about the relative importance of that page."
https://support.google.com/webmasters/answer/138752?hl=enSo if we interlink a page highly than other pages, will it rank on search results instead of homepage? Moreover if the page have "keyword" in URL slug...like www.website.com/keyword.
Thanks
-
It could end up outranking the homepage depending on how many links you have pointing to the page in question and how well optimized your homepage is for the keyword. Rather than focusing on ranking this page because of the URL though, I would focus on ranking the page that provides the best user experience. If the homepage is too broad to provide a good UX then maybe a separate landing page does make sense. If you're trying to outrank the homepage, the two things you have the most immediate control over are:
- decreasing the amount of times you use the keyword in prominent places on the homepage
- increasing the amount of internal links pointing to this other landing page
Best,
Daniel
-
Highlighting a page is our sudden plan as that page URL contains "keyword" we are targeting like....www.website.com/keyword. So, we feel like this "URL" with keyword in slug fetch in SEO if we highlight this page internally. But all our backlinks are pointing to homepage only. Will this workout?
-
Hi there,
It's certainly possible for a page to outrank the homepage for a keyword they're both targeting depending on both external and internal links pointing to it. As you point out, internal links are an important signal to Google about the importance of a relative page.
Ideally you wouldn't have multiple pages targeting the same keyword but if you do, you would likely want to leverage your internal links to influence which page actually ranks in Google if you have a preference.
Hope this helps!
Daniel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do internal search results get indexed by Google?
Hi all, Most of the URLs that are created by using the internal search function of a website/web shop shouldn't be indexed since they create duplicate content or waste crawl budget. The standard way to go is to 'noindex, follow' these pages or sometimes to use robots.txt to disallow crawling of these pages. The first question I have is how these pages actually would get indexed in the first place if you wouldn't use one of the options above. Crawlers follow links to index a website's pages. If a random visitor comes to your site and uses the search function, this creates a URL. There are no links leading to this URL, it is not in a sitemap, it can't be found through navigating on the website,... so how can search engines index these URLs that were generated by using an internal search function? Second question: let's say somebody embeds a link on his website pointing to a URL from your website that was created by an internal search. Now let's assume you used robots.txt to make sure these URLs weren't indexed. This means Google won't even crawl those pages. Is it possible then that the link that was used on another website will show an empty page after a while, since Google doesn't even crawl this page? Thanks for your thoughts guys.
Intermediate & Advanced SEO | | Mat_C0 -
Why does Google display the home page rather than a page which is better optimised to answer the query?
I have a page which (I believe) is well optimised for a specific keyword (URL, title tag, meta description, H1, etc). yet Google chooses to display the home page instead of the page more suited to the search query. Why is Google doing this and what can I do to stop it?
Intermediate & Advanced SEO | | muzzmoz0 -
Previously blacklisted website still not appearing on Google searches.
We have a client who before us, had a website that was blacklisted by Google. After we created their new website, we submitted an appeal through Google's Webmaster Tools, and it was approved. One year later, they are still unable to rank for anything on Google. The keyword we are attempting to rank for on their home page is "Day in the Life Legal Videos" which shouldn't be too difficult to rank for after a year. But their website cannot be found. What else can we do to repair this previously blacklisted website after we're already been approved by Google? Here is the website in question: https://www.verdictvideos.com/
Intermediate & Advanced SEO | | rodneywarner0 -
Google update this wknd or page title issue?
Hi, I've seen a big ranking drop for many major terms, for a particular site, just on Google. This happened Fri 20th or Sat 21st just gone. I don't see any news on an algorithm update over the weekend.I had changed many of the sites major page title protocols 2 weeks ago but a) I would have expected any negative effect before now and not all at once b) the protocols were carefully crafted to avoid traffic drops for major terms and c) i'm seeing traffic drops for keywords that still start at the beginning of the page title d) im seeing drops for some pages which are still using the OLD page titles. I had even tested the protocol on a number of pages in advance to ensure it wouldn't cause problems. As a bit of background - the title protocols were changed to make them more user friendly and less keyword heavy. CTR from search improved so was hoping for better not worse rankings! Ideas, gratefully appreciated.Andy
Intermediate & Advanced SEO | | AndyMacLean0 -
Google Page Speed
Is it worthwhile going after a good score on Google page speed? Had prices but a LOT of money, and don't know if it's worth it or not. Also to add to the complication it is a new site. Does anyone have any experience if it helps rankings? Thanks
Intermediate & Advanced SEO | | seoman100 -
Site: search showing funny results
Hi When i do a site: search on my domain the very last result it returns is a URL which is listed as my domain but does not exist on my website. When clicked it redirects to a really spammy page. If im not being clear just let me know, quite hard to explain the situation! Any thoughts to get rid of this?
Intermediate & Advanced SEO | | TheZenAgency0 -
Indexing of internal search results: canonicalization or noindex?
Hi Mozzers, First time poster here, enjoying the site and the tools very much. I'm doing SEO for a fairly big ecommerce brand and an issue regarding internal search results has come up. www.example.com/electronics/iphone/5s/ gives an overview of the the model-specific listings. For certain models there are also color listings, but these are not incorporated in the URL structure. Here's what Rand has to say in Inbound Marketing & SEO: Insights From The Moz Blog Search filters are used to narrow an internal search—it could be price, color, features, etc.
Intermediate & Advanced SEO | | ClassicDriver
Filters are very common on e-commerce sites that sell a wide variety of products. Search filter
URLs look a lot like search sorts, in many cases:
www.example.com/search.php?category=laptop
www.example.com/search.php?category=laptop?price=1000
The solution here is similar to the preceding one—don’t index the filters. As long as Google
has a clear path to products, indexing every variant usually causes more harm than good. I believe using a noindex tag is meant here. Let's say you want to point users to an overview of listings for black 5s iphones. The URL is an internal search filter which looks as follows: www.example.com/electronics/apple/iphone/5s?search=black Which you wish to link with the anchor text "black iphone 5s". Correct me if I'm wrong, but if you no-index the black 5s search filters, you lose the equity passed through the link. Whereas if you canonicalize /electronics/apple/iphone/5s you would still leverage the link juice and help you rank for "black iphone 5s". Doesn't it then make more sense to use canonicalization?0 -
How do I know what pages of my site is not inedexed by google ?
Hi I my Google webmaster tools under Crawl->sitemaps it shows 1117 pages submitted but 619 has been indexed. Is there any way I can fined which pages are not indexed and why? it has been like this for a while. I also have a manual action (partial) message. "Unnatural links to your site--impacts links" and under affects says "Some incoming links" is that the reason Google does not index some of my pages? Thank you Sina
Intermediate & Advanced SEO | | SinaKashani0