Highly interlinking a particular page shows up in Google search results?
-
Hi All,
As we can see the below statement from Google about internal linking:
"The number of internal links pointing to a page is a signal to search engines about the relative importance of that page."
https://support.google.com/webmasters/answer/138752?hl=enSo if we interlink a page highly than other pages, will it rank on search results instead of homepage? Moreover if the page have "keyword" in URL slug...like www.website.com/keyword.
Thanks
-
It could end up outranking the homepage depending on how many links you have pointing to the page in question and how well optimized your homepage is for the keyword. Rather than focusing on ranking this page because of the URL though, I would focus on ranking the page that provides the best user experience. If the homepage is too broad to provide a good UX then maybe a separate landing page does make sense. If you're trying to outrank the homepage, the two things you have the most immediate control over are:
- decreasing the amount of times you use the keyword in prominent places on the homepage
- increasing the amount of internal links pointing to this other landing page
Best,
Daniel
-
Highlighting a page is our sudden plan as that page URL contains "keyword" we are targeting like....www.website.com/keyword. So, we feel like this "URL" with keyword in slug fetch in SEO if we highlight this page internally. But all our backlinks are pointing to homepage only. Will this workout?
-
Hi there,
It's certainly possible for a page to outrank the homepage for a keyword they're both targeting depending on both external and internal links pointing to it. As you point out, internal links are an important signal to Google about the importance of a relative page.
Ideally you wouldn't have multiple pages targeting the same keyword but if you do, you would likely want to leverage your internal links to influence which page actually ranks in Google if you have a preference.
Hope this helps!
Daniel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will google be able to crawl all of the pages given that the pages displayed or the info on a page varies according to the city of a user?
So the website I am working for asks for a location before displaying the product pages. There are two cities with multiple warehouses. Based on the users' location, the product pages available in the warehouse serving only in that area are shown. If the user skips location, default warehouse-related product pages are shown. The APIs are all location-based.
Intermediate & Advanced SEO | | Airlift0 -
Title page google serp
Why does Google change the titles automatically? I have <title>Canyoning Açores - São Jorge | Discover Experience Açores</title> but google show Discover Experience Açores: Canyoning Açores - São Jorge
Intermediate & Advanced SEO | | tiagoarruda0 -
Can Google Bot View Links on a Wix Page?
Hi, The way Wix is configured you can't see any of the on-page links within the source code. Does anyone know if Google Bots still count the links on this page? Here is the page in question: https://www.ncresourcecenter.org/business-directory If you do think Google counts these links, can you please send me URL fetcher to prove that the links are crawlable? Thank you SO much for your help.
Intermediate & Advanced SEO | | Fiyyazp0 -
HTTPS Google Search Console Verification
Hi we have clients http version of our site verified in our search console but for some reason the https version is not verified, do you usually have to install another HTML tag to do this? Cheers.
Intermediate & Advanced SEO | | bridhard80 -
Irrelevant Landing Pages are Ranking on Google SERP
Hi, I have noticed that Google likes to rank random pages on my site higher in the SERPs than the actual relevant content page for that service. Please let me know why it is happening?
Intermediate & Advanced SEO | | RuchiPardal0 -
Different Google result for same keyword in different countries
Why does Google display different results in each country for the same keyword and with the same language? how can I take advantage of this to position my website in an specific country? In this case de domain is always a ."com" domain.
Intermediate & Advanced SEO | | abellojuan0 -
ASP.Net How to Allow Google to Skip a Disclaimer Page
I have an ASP.NET website witch forces users to accept a disclaimer before accessing the website. I want to allow Google and other Searchbots to index/craw all the pages without accepting the disclaimer. What is to best way to do this? Thanks
Intermediate & Advanced SEO | | Tug-Agency0 -
Google consolidating link juice on duplicate content pages
I've observed some strange findings on a website I am diagnosing and it has led me to a possible theory that seems to fly in the face of a lot of thinking: My theory is:
Intermediate & Advanced SEO | | James77
When google see's several duplicate content pages on a website, and decides to just show one version of the page, it at the same time agrigates the link juice pointing to all the duplicate pages, and ranks the 1 duplicate content page it decides to show as if all the link juice pointing to the duplicate versions were pointing to the 1 version. EG
Link X -> Duplicate Page A
Link Y -> Duplicate Page B Google decides Duplicate Page A is the one that is most important and applies the following formula to decide its rank. Link X + Link Y (Minus some dampening factor) -> Page A I came up with the idea after I seem to have reverse engineered this - IE the website I was trying to sort out for a client had this duplicate content, issue, so we decided to put unique content on Page A and Page B (not just one page like this but many). Bizarrely after about a week, all the Page A's dropped in rankings - indicating a possibility that the old link consolidation, may have been re-correctly associated with the two pages, so now Page A would only be getting Link Value X. Has anyone got any test/analysis to support or refute this??0