Highly interlinking a particular page shows up in Google search results?

[vtmoz]

Hi All,

As we can see the below statement from Google about internal linking:

"The number of internal links pointing to a page is a signal to search engines about the relative importance of that page."
https://support.google.com/webmasters/answer/138752?hl=en

So if we interlink a page highly than other pages, will it rank on search results instead of homepage? Moreover if the page have "keyword" in URL slug...like www.website.com/keyword.

Thanks

[Daniel_Marks]

It could end up outranking the homepage depending on how many links you have pointing to the page in question and how well optimized your homepage is for the keyword. Rather than focusing on ranking this page because of the URL though, I would focus on ranking the page that provides the best user experience. If the homepage is too broad to provide a good UX then maybe a separate landing page does make sense. If you're trying to outrank the homepage, the two things you have the most immediate control over are:

• decreasing the amount of times you use the keyword in prominent places on the homepage
• increasing the amount of internal links pointing to this other landing page

Best,

Daniel

[vtmoz]

Highlighting a page is our sudden plan as that page URL contains "keyword" we are targeting like....www.website.com/keyword. So, we feel like this "URL" with keyword in slug fetch in SEO if we highlight this page internally. But all our backlinks are pointing to homepage only. Will this workout?

[Daniel_Marks]

Hi there,

It's certainly possible for a page to outrank the homepage for a keyword they're both targeting depending on both external and internal links pointing to it. As you point out, internal links are an important signal to Google about the importance of a relative page.

Ideally you wouldn't have multiple pages targeting the same keyword but if you do, you would likely want to leverage your internal links to influence which page actually ranks in Google if you have a preference.

Hope this helps!

Daniel