Endless Scrolling and prev/next
-
Hi,
We have a new website on https://www.neakriti.gr We have asked for endless scrolling between our articles, so when we get at the end of one article, the next loads.
Looking at the produced html code I saw the articles contain and to other articles.
When I asked the development team why this happens, I got a reply that its needed for the endless scroll of the articles. But to my understanding "prev" and "next" is only used on pagination cases, and endless scroll between articles has nothing to do pagination.
Here is an example article
https://www.neakriti.gr/article/ellada-nea/1524252/fthinoporinos-o-kairos-tin-tetarti-stin-kriti-deite-analutika-tin-prognosi/If you "view html code" on that article you will see this "next", "prev" declarations to other articles.
Can anyone please let me know if the declaration of "prev" and "next" articles should stay or if I should ask the development team to remove it?
Thanks
-
Thank you for your reply.
I however am unable to see the problem you describe. Even at the page code you pasted, I see that the canonical URL is the same:
Where the canonical URL of the page is the same as the page
https://www.neakriti.gr/article/kriti/irakleio/1524790/eftase-stin-kriti-o-nikos-kotzias/When you scroll down, the URL changes and if you "view code" of the updated page that was appended you see the new canonical URL.
Can you please explain me your findings as I am unable to replicate it?
-
Hi,
One extremely good reason why you may want to consider using pagination.
I just found a separate canonical pointing at a different page URL when I used your infinite scroll
**Your URL & your canonical Do not match it would be okay if: **you are trying to send traffic to a different URL that is off-site. Now if it is on-site canonical's most of the time are better handled by 301's or 302 Plus this happened on 25 URLs in a row so it i is an attempt to direct traffic somewhere else.
SEE:
-
** Title**
-
Έφτασε στην Κρήτη ο Νίκος Κοτζιάς [Length:33]
-
Page Url
https://www.neakriti.gr/article/kriti/irakleio/1524790/eftase-stin-kriti-o-nikos-kotzias/ -
Canonical
-
https://www.neakriti.gr/article/kriti/irakleio/1524813/mnimes-apo-ton-thanato-tou-kosta-katsouli/
page code:
You can't do this without changing URLs Please think about site structure and how if you check your Google analytics I guarantee you the deeper you get away from the homepage the less traffic you get. The golden rule is no more than three clicks from the homepage meaning if land on the homepage and I want to find an article about X, Y, and Z I am going to be able to find those articles through your navigation taking me (in an ideal world) no more than clicks from the homepage.
if you have a really powerful brand something that is a household name forget what I said you can do whatever you want. If you do not you, unfortunately, have one place where you have to find a huge amount of links and the only way you can do it is by scrolling so if I want to show my friend the article that you wrote and I did not share that article or bookmark it I cannot find it unless I scroll through a large amount of other and hopefully find it. Google is not going to endlessly crawl URLs that are not together internally and through a solid site structure. You need to remember that site structure is one of the most important things to building a website. If you create URL structure that hard for people and Google to crawl you will get extremely poor results.
If you really feel the need to do this make sure you add pagination to the bottom and you have a footer that people can actually access during the entire experience. If you look at this entire page you will notice there is pagination on the bottom just like the 1-2-3 style examples below. Yet you can do what appears to be very similar to infinite scrolling, however, there is an enormous difference in this you notice there are pages listed every X amount of items. And you can simply go to what you need to go. to using pagination on the bottom see pictures.
make sure to check Google's index though I would be careful nonetheless. https://www.google.com/search?q=site:www.neakriti.gr/+inurl:page
https://www.google.gr/search?q=site:www.neakriti.gr/+inurl:page
and most importantly when I go to the CRM build and host your site I see that they the time to chapter different parts of each unique page showing me that they are not using infinite scrolling while yes the pages may be large they are using
- https://www.example.com/subfolder/subfolder/#name-of-chapter
- https://www.atcom.gr/technology/netvolution/#BENEFITS
- Your site
- https://www.neakriti.gr/article/kriti/1449099/sti-martyriki-bianno-parelasan-gia-to-oxi-video/
Use this to find some problems with AMP
-
It shows me this:
-
Link to AMP detected on submitted URL
-
You may have entered URL of a canonical page. This page links to the following AMP URL:
-
https://www.neakriti.gr/article/kriti/irakleio/1524790/eftase-stin-kriti-o-nikos-kotzias/AMP/
Stick to what works I like that you have the bar on top showing me how far I have scrolled however I'm used to it telling me how far down the page I've gone not how far down I have gone on an
Page Url
https://www.neakriti.gr/article/kriti/irakleio/1524790/eftase-stin-kriti-o-nikos-kotzias/
Title
Έφτασε στην Κρήτη ο Νίκος Κοτζιάς [Length:33]
Meta Description
Στο εδώλιο του δευτεροβάθμιου δικαστηρίου θα καθίσουν 4 άτομα [Length:61]
Meta Keywords
Ηράκλειο, Κώστας Κατσούλης
Canonical
https://www.neakriti.gr/article/kriti/irakleio/1524813/mnimes-apo-ton-thanato-tou-kosta-katsouli/ Meta Robotsindex, followImagesmages on Page: 86
Images Without Alt Text: 26Headings (you have 5)
| |
- H1
- 1
|
- Μνήμες από την υπόθεση θανάτου του Κώστα Κατσούλη
- 2
|
- Θέρισος: Στο χειρουργείο ο άνδρας που έπεσε από ταράτσα και διαπέρασε πέργκολα
- 3
|
- Ν. Κοτζιάς: «Το στόμα μου δεν κλείνει, εγώ δεν εκβιάζω, ούτε εκβιάζομαι»
- 4
|
- «Συναυλία αγάπης» για το Παιδικό Χωριό SOS Κρήτης
- 5
|
- Έφτασε στην Κρήτη ο Νίκος Κοτζιάς
|
Hopr this helps,Tom
-
-
I hate to say this to but endless scrolling is a terrible when it comes to search. It is honestly one of the worst things you can do for your site unless you’re very well recognized brand. For instance Instagram can get away with this type of stuff 99% of sites cannot pagination is great for what you want to do please remember Google has to crawl? With paginated pages You get a a different page
https://parallelpath.com/blog/the-downfalls-of-infinite-scroll-websites-on-seo
https://www.bruceclay.com/blog/infinite-scrolling-seo-risks/
https://yoast.com/pagination-infinite-scrolling/
https://webmasters.googleblog.com/2014/02/infinite-scroll-search-friendly.html?m=1
Any time you implement JavaScript-enabled features, you run the risk of making it harder for search engines, like Google, Yahoo and Bing, to crawl your site’s content.
If You are not showing the content until somebody scrolls to it I see that you are changing the URL which is excellent. I know that you’re using Ajax to do that from what I can see and unfortunately that is not going to be very good for seo .
I think it’s great that you have the bar at the top showing how far someone scroll I just think that you need to separate these into pages look at Google them selves you get Max 10 links at the bottom you get a next that’s Page
-
Prev/next should be used for telling Search Engines when there are similar looking/content pages. Considering the infinite scroll changes the page itself, prev/next are not necessary at all.
_"How can we implement this?" - _well, that's what your dev team is for, right Is it possible? - everything is possible. Again, the example I sent you was just the first example which came up in google for me, which seemed decent to me. I haven't looked too much into it, i didn't do any digging.
"Google is your friend, my friend"
-
Hi,
thank you for your response. I am looking at the example page you showed me.
-
So I should ask them to remove the "prev"/"next" then right? It only causes confusion to the search engines that all the articles are a series of a single article somehow, right?
-
There is something additional I noticed during the endless scroll there, the "back button"...
On our website every time a new article is appended at the end, the URL changes too, but going back in history (pressing the back button) takes you back to the previous article of the endless scroll... so if you scrolled lets say 5 times with endless scrolling, you have to press 6 times the back button to get back to the home page... But interestingly on what you sent me this doesn't happen with the navigation history.
I told the development team that I didn't want the "back button" to take me to the previous URLs of the endless scroll, but they replied to me that this was not possible...
How can we implement this?
-
-
Hi there.
You are correct, it's not necessary at all to have prev/next for endless scroll. There are plenty of other methods to trigger the load on scroll. simply google "endless scrolling examples" and make your pick. One of them at the top - https://infinite-scroll.com/demo/full-page/ no prev/next at all.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In the Google search results, the company name (with the drop down arrow) next to the result URL is incorrect. The company being displayed here is a company we acquired many years back. How do I adjust/fix this?
When I search any term for my organization, we are getting good results BUT the company name, next to the results URL is of an orgnization we acquired many years back and not the name of our company. The URL is correct page JUST the company name next to this URL is incorrect on the Google search results page. How do I go about changing so the company name next to the URL ?
Branding | | DigitalNTT0 -
Which domain/subdomain strategy would be better?
I have multiple subdomain based news website. Each subdomain is in the format languge1.newsdomain.com, language2.newsdomain.com etc. These are not mere translation of one site into another but giving content tailored for the language and culture of the audience it serves. In essence they are related but different. When it comes to "english" I have two options. Option1. Create english.newsdomain.com using the same format and use the main www.newsdomain.com as a launching pad (navigation site) which allows the user to choose language and goto appropriate site. This gives the advantage of creating a common brand of newsdomain.com for all languages. There won't be any other content on this www.newsdomain.com Option2. Use www.newsdomain.com for english content and only allow the list of other sites as footer or part of menu. This gives the advantage of having main domain with content (and links and other benefits) but makes it a bit difficult for users who do not speak english, to find their destination. Any thoughts which is better or worse?
Branding | | Maayboli0 -
Ecommerce // indexation and duplicate
Hello moz community, We have 3 website that are e-commerce based that go as follow : 1.0 www.product.com ( french ) 2.0 www.anotherproduct.ca ( for the canada english ) 3.0 www.anotherproduct.com ( for the usa market in english again ) Those 3 website are configured inside WPML ( wordpress ) and are build with woocommerce. Most of the pages beetween anotherproduct.ca and anotherproduct.com are identical or close to be. We want to have a good indexation and to absolutely avoid duplicate content. Any help would be appreciated ! CHeers,
Branding | | ydesjardins2000 -
Looking to hire an SEO/Reputation manager
We are looking to hire an SEO/reputation manager or firm to complement our existing marketing efforts. The goal is to take up the front page of Google on 3 branded keywords. We will create the content but need someone to come up with the strategy on what content to create, where to post it and how to link to get it moved to the front page of Google. We went through MOZ's recommended list of service providers but would rather work with an individual freelancer than a large SEO company. Please advice where we can find such consultant or email vitaly@newpeakmedia.com to apply. Include your experience and some samples of projects you have worked on. ################## UPDATE ################# Here's the keywords' difficulty based on MOZ's serp analysis tool and top 10 ranking pages for the first term http://i.imgur.com/zqktjuU.jpg http://i.imgur.com/LB7i4yz.jpg
Branding | | vmotuz0 -
Will you show a case study/live analytics of Moz before and after name change?
so many people are interested these days in changing domains either for branding purposes like you did or some people believe that having an exact match domain will save the day. I believe posting any knowledge you have gained through your fantastic looking analytics system could shed light on a subject so many people seem to be asking about. Some things I would love to know regarding the amount of people that you have either gained or lost through organic search along with your ranking for the term "seo" And other things you guys must be learning along the way as well. I would also like to know your opinion of having a meter of some sort tell us just how many new people type in Moz vs seomoz I tink it would be a great topic for people to learn about branding from as well as a way to show off your new analytics. Fellow Mozers to you agree or not? ( I now see all the little tricks you guys have been putting in our head by never using seo in branding for a long time aside from of course your name) Great job on the transition. Sincerely, Thomas PS. Did Roger get a new coat of paint or did you just take him to the car wash?
Branding | | BlueprintMarketing0 -
Can we use SEOMOZ to get insights/data on the members of a twitter list?
It would be so useful if we could get insights into the members of a twitter list in the same way we can get statistics on the people we search through the "search twitter bio" options (following/followers/RTs/Social Authority/etc). This is possible through the twitter api but it limits to 20 list member which is useless. Anyone know of a solution? Thanks!
Branding | | VGRRI0 -
Moving Blog from www.topic.domain.com to www.domain.com/blog
Hi Fellow Mozzers, Just started off here on seomoz.org and am super happy to have joined the community! I've recently started a new job as web optimization manager for an education company. There is a lot to do and one of my first tasks is to figure a better strategy for our current blog. I've convinced our management to move our blog from topic.domain.com to domain.com/blog. My research has shown that this is a better strategy so that our blog can receive the DA of our root domain, get more people to click through our site, and even receive more natural searches (PLEASE, someone correct me if I'm wrong on this). Anyway, our blog is currently hosted as a Wordpress blog and we're wondering if it's more worthwhile to build a blog platform ourselves or continue using Wordpress. I am not a technical guy and don't know the backend stuff to make it happen, but my concern is primarily for the optimum search capacity. Also, our bloggers frequently put links to different portions of our website - does this hold any negative SEO value in terms of too much internal linking? I personally wouldn't assume so, but then again I could be wrong. Finally, we also track our main website using Google Analytics- currently, the only tracking we have installed on our blogs is the default provided by Wordpress (yes yes I know, but that's why i'm here -- to fix these weaknesses). I'm assuming we will be able to better track using GA when the switch is made. So, I guess my questions are: (1) Is my research correct in that it's better to have our blog hosted as domain.com/blog over topic.domain.com (2) Are there any best practices in making this switch and/or any negative implications with continuing to use Wordpress or should we build our own platform (we have the internal resources to do so, but would prefer to take the easiest and best route in terms of SEO and community building). (3) Will it still be just as easy to track using GA. Thank you!! Pedram
Branding | | CSawatzky0 -
Drop In Rankings / Traffic... Can you find any technical issues with my site?
I haven't spammed the engines, if anything I haven't done enough link building. So let me start here: I split my old domain www.STbands.com into two separate domains - www.Suddora.com and www.CustomOnIt.com . The main site now goes to Custom On It and each page directly 301 as it was relevant. I knew there was going to be a little blow back... The first month went fairly well but last week we noticed a dip in organic search traffic and sure enough some of our main keywords are now suffering. I am wondering if this is because we haven't been building enough links to the new domains or if our new eCommerce CMS (magento enterprise) has technical SEO issues that is giving Google trouble. Nothing on GWT looks terribly wrong, should i be searching for something specific? Anything helps at this point, we are in dire need of some direction on what could be wrong. Any suggestions?
Branding | | Hyrule0