Question about influencers
-
Hello,
Can a twitter, facebook, linkedin or instagram business page be considered an influencer
Or
Does an influencer need to absolutely be a person ?
Thank you,
-
This is a pretty good question, and I admit I never thought about it. Anyway, thanks for the answers.
-
Really informative thread. Thank you so much for sharing this information with me.
-
An influencer can absolutely be a travel guide or comparable company rather than only an individual. We run and operate Totally Boise as this purpose, to highlight great things to do and places to see in Boise, for tourists and local. Just keep in mind, influencers should be focused on providing the highest quality content for your query. Dont be a pushy inlfuencer selling goods and services that are not needed. Be a value, as Im sure your plan is to be.
-
Good to hear that as long as there is someone behind the account that is an influencer. It confirms to me that a company can be an influencer. Good to hear ! Thank you,
-
Hello there! Influencer marketing can be used in many different ways today. I think an easy way to look at it is... "who are the people or accounts that my target customer/persona etc. are following, sharing content, and engaging with the most and how can I build relationships with these people?" By building relationships with and engaging with these "influencers" you have the opportunity to broaden your reach and hopefully they will share your messages to their followers who likely fit your target market. Another benefit to having "influencers" share your content is that oftentimes people will listen more intentionally to people they know and trust. That's why if an influencer is sharing your content and their following is in your target market you are trying to reach, then it is a great way to get your message in front of the right people!
Back to your original question, I agree with Meisha. As long as there is a person behind the account and that account is being followed by your target audience, it might make for a great influencer partnership!
Hope this helps!
-
Hi there. Did you have a specific page/example in mind? Generally, when I think of an 'influencer', I think of an individual person. I can see the lines being blurred by parody or anonymous accounts where the person running the show isn't public, but at the end of the day, a person is behind the content and interactions. This might also be helpful: https://influencermarketinghub.com/what-is-an-influencer/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Standardising of Company Name Across The Web Question
Good Morning All There are two variations of our company name on the website. Sometimes the name is listed as "name and name" and sometimes listed as "name & name" The domain is obviously www.nameandname.co.uk I believe I am correct in saying that we would be wise to go through and standardise, using one form or the other? Secondly, my main question is would we be wise to use "name and name" as the default, as the word "and" and not the symbol "&" is in the domain itself? Many Thanks
Branding | | ruislip180 -
Unpublishing content question
Hi there, a disgruntled ex-employee requested that my company (a large publisher) unpublish a large number of at this point fairly dated articles. We're going to honor his request. The traffic numbers to these articles aren't significant, but I wanted to understand the SEO ramifications. Two questions: 1. These articles in sum account for 0.51% of site traffic. Will removing them outright cut off just that chunk of traffic? Or will it also affect search rankings for all of our remaining articles? 2. How should we handle unpublished URLs? Is it better to redirect the user to our homepage or a friendly, recirculation-oriented 404?
Branding | | TheaterMania0 -
Revisited: The subdomain vs subdirectory question
This has been much discussed before, but I would like to bring it up again in a specific content. I was wondering what people think about choosing between the two (subdomain vs subdirectory), when adding new 'channels' to a digital media platform. The two examples that I have are both very smart companies, that very recently went different route for the same challenge. I'd like to hear some pro's/con''s and any input you might have! The exapmles are: Vice: the main site is Vice.com, and they have begun to add a ton of new 'channals' or topically specific content (e.g. news.vice.com, noisey.vice.com, munchies.vice.com etc). Mic: the main site is Mic.com and they have been adding new channels in sub-directories: mic.com/arts, mic.com/world, mic.com/music Thanks!!
Branding | | stacksnew1 -
New Product. New Brand. Gmail/Authorship Questions. Need Advice.
I'm in the process of developing a new product and brand name and would like to create all the social media accounts (FB, Twitter, LinkedIn, etc), including G+ and want it to have it's own Gmail ID like ABCXYZ@gmail.com, so I can set up all accounts using this Gmail ID and if needed down the road, have someone else help manage the accounts so they have that login and my my main Gmail login. My question is, does Google frown upon setting up new Gmail IDs under the same name "Patrick McCoy" as I have my name tied to my personal Gmail account and my company's Gmail account "whiteboardcreations@gmail" both with G+ pages and URLs of /+PatrickMcCoy1 and /+PatrickMcCoy2 respectively. I'd like to have Authorship associated with the new product website and also want the new product to have it's own G+ Business Page to post updates, info, etc., which is why I'm getting a little confused on how I'd do it the right way, What would you do or does it really matter... can my new Gmail account of ABCXYZ@gmail just be /+PatrickMcCoy3 which is associated to my new product/brand name? Thank you and look forward to the feedback!
Branding | | WhiteboardCreations0 -
Google+ Page Question
When we do a search in Google for our brand name like this "google+ whiteboard creations" we see 2 different G+ pages: 1) https://plus.google.com/b/104564843813332206907/ and 2) https://plus.google.com/+WhiteboardCreations/ #2 is our real one which we are trying to promote, grow, etc, etc. However, I'm not sure where the other one came from. Did Google create it? We have the option to "Delete Page" in the settings, but unsure if it will delete the real page we actively manage. Has anyone else had this issue with multiple pages? Any advice as get into G+ more and more? Thanks in advance everyone! - Patrick
Branding | | WhiteboardCreations0 -
Title Question
We have registered an additional site selling items that are different to what we sell now, as an example we have registered a site call www.apple-pears.uk, another company has registered the name applesandpears.co.uk with the view to trying to sell the domain name, would we be OK to call our site Apple and Pears as a title even though our website is www.apple-pears.co.uk.
Branding | | Palmbourne0 -
High authority brand expanding product line, domain question
Hi MOZers, I've been given a handy little domain puzzle to deal with and would love insight from the community. Here's the situation: We're retailers of one specific, big, nationally known product. Let's pretend it's the Snuggee (IT'S NOT). People search for it and buy it from our site, or from Amazon or other retailers that we distribute it to. We're about to expand to carry a bunch of related, but different products - so from a one-product brand to 5 or 6 different items, relating to different keyword searches. Imagine Snuggee people want to start selling a whole bunch of products that solve the same needs of warming the front of your body and making you look silly. The owners want to change the main domain from [specific product] to [name similar to specific product, but is more general]. What concerns me is how to handle the fame of the branded product in terms of domain names. Current domain, based on that product, has a ton of links and a decent age. Owners are thinking to redirect everything to fresh new unestablished domain. While I know 301s will pass most link value, it will also be a home page that will be about a bunch of products - not just that main known one. In fact, we're considering making a URL for each product as landing page, of which old famous product would be one of 5 or 6 pages. Two main options we're considering right now: Keep old domain as a doorway page featuring just old product, with same look and feel, and from which any links would point to the new domain. Try to keep this as ranking for top result for this search, which should be easy. Unify everything under new domain, with old product being featured on a separate page / subdirectory. Hope that new home page still can rank pretty well for our old product, even though it will be talking about other products now as well. What we'd stand to lose would be the SERP for old products featuring too many big box retailers that sell our stuff and take a chunk out of our margins. The goal is to help us become known for many things, while still being always the best search result for what we're already known for. Which of those two options seem best, or is there another I'm missing altogether? Thank you!
Branding | | advancedSemiotics0 -
Video Hosting Question - host on website via wistia type solution or upload to youtube and embed?
I have a client that owns a Video production company. They have a lot of video examples of all their different types of services i.e. commercial production, TV broadcast production, business videos, training videos, etc. Where should I host their portfolio of videos, should I: A: Use a paid video hosting solution like wistia B. Upload to youtube or vimeo and embed to my own site The only videos titles with keywords that I could see bringing any type of conversions for their business would be their demo reels, for example: "Atlanta Corporate Video Production Demo Reel." The other videos would be the name of the video "Court TV: Cop On Trial For Killing Wife" and therefore wouldn't bring the kind of visitors that are searching for a video production service. This is why I'm curious about what the best hosting option is. Any advice would be a great help.
Branding | | RonMedlin0