Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sitemaps: Best Practice
-
What should and what shouldn't go in the sitemap?
In particular, pages like subscribe to our newsletter/ unsubscribe to our newsletter? Is there really any benefit in highlighting those pages to the SEs?
Thanks for any advice/ anecdotes
-
So, sometimes, people think adding a sitemap to their company website, is something thats very difficult to do.
for example, they may think they need a web designer to do this for them, yet often you can do it yourself, its very simple.
so if your business has a WordPress website, then it can be a piece of cake to add a site map.
If you use Yoast, its a free plugin, , you can add a site map very easily to your website, which you can then send to your site map to Google Search Console for indexing .
We did this for a large garden room company within the city of Bristol, and what happens is that it makes sure every single page and blog post is indexed.
-
Pages that I like to call 'core' site URLs should go in your sitemap. Basically, unique (canonical) pages which are not highly duplicate, which Google would wish to rank
I would include core addresses
I wouldn't include uploaded documents, installers, archives, resources (images, JS modules, CSS sheets, SWF objects), pagination URLs or parameter based children of canonical pages (e.g: example.com/some-page is ok to rank, but not example.com/some-page?tab=tab3). Parameters are additional funky stuff added to URLs following "?" or "&".
There are exceptions to these rules, some sites use parameters to render their on-page content - even for canonical addresses. Those old architecture types are fast dying out, though. If you're on WordPress I would index categories, but not tags which are non-hierarchical and messy (they really clutter up your SERPs)
Try crawling your site using Screaming Frog. Export all the URLs (or a large sample of them) into an Excel file. Filter the file, see which types of addresses exist on your site and which technologies are being used. Feed Google the unique, high-value pages that you know it should be ranking
I have said not to feed pagination URLs to Google, that doesn't mean they should be completely de-indexed. I just think that XML sitemaps should be pretty lean and streamlined. You can allow things which aren't in your XML sitemap to have a chance of indexation, but if you have used something like a Meta no-index tag or a robots.txt edit to block access to a page - **do not **then feed it to Google in your XML. Try to keep **all **of your indexation modules in line with each other!
No page which points to another, separate address via a canonical tag (thus calling itself 'non-canonical') should be in your XML sitemap. No page that is blocked via Meta no-index or Robots.txt should be in your sitemap.XML either
If you end up with too many pages, think about creating a sitemap XML index instead, which links through to other, separate sitemap files
Hope that helps!
-
To further on from this, we have some parameter urls in our sitemap which make me uneasy. should url.com/blah.html?option=1 be in the sitemap? If so, what benefit is that giving us?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practice for deindexing large quantities of pages
We are trying to deindex a large quantity of pages on our site and want to know what the best practice for doing that is. For reference, the reason we are looking for methods that could help us speed it up is we have about 500,000 URLs that we want deindexed because of mis-formatted HTML code and google indexed them much faster than it is taking to unindex them unfortunately. We don't want to risk clogging up our limited crawl log/budget by submitting a sitemap of URLs that have "noindex" on them as a hack for deindexing. Although theoretically that should work, we are looking for white hat methods that are faster than "being patient and waiting it out", since that would likely take months if not years with Google's current crawl rate of our site.
Intermediate & Advanced SEO | | teddef0 -
Sitemap: unique sitemap or different sitemaps by Country
Hi guys, i have a question about sitemaps. We are doing an international site, e.x. www.offers.com for landing page and www.offers.com/br for brazil, www.offers.com/it for italy, etc... i don't if we should do an unique sitemap for all countries or separate sitemaps by country, e.x.: unique sitemap: www.offers.com/sitemap.xml - including all sitemaps www.offers.com/br/sitemap.xml - sitemap for brazil market only. Thank you
Intermediate & Advanced SEO | | thekiller990 -
Mega Menu Navigation Best Practice
First off, I'm a landscape/nature/travel photographer. I mainly sell prints of my work. I'm in the process of redesigning my website, and I'm trying to decide whether to keep the navigation extremely simple or leave the drop-down menu for galleries. Currently, my navigation is something like this: Galleries
Intermediate & Advanced SEO | | shannmg1
 > Gallery for State or Country (example: California)
 > Sub-region in State or Country (example: San Francisco)
Blog
Prints
About
Contact Selling prints is the top priority of the website, as that's what runs the business. I have lots of blog content, and I'm starting to build some good travel advice, etc. but in reality, the galleries, which then filter down to individual pages for each photo with a cart system, are the most important. What I'm struggling to decide is whether to leave the sort of "mega menu" for the galleries, or to do away with them, and have the user go to the overall galleries page to navigate further into the site. Leaving the mega menu intact, the galleries page becomes a lot less important, and takes out a step to get to the shopping cart. However, I'm wondering if the amount of galleries in the drop down menu is giving TOO many choices up front as well. I also wonder how changing this will affect search. Any thoughts on which is better or is it really just a matter of preference?0 -
Best Practice For Company/Client Logo Endorsement
Article: http://searchengineland.com/homepage-sliders-are-bad-for-seo-usability-163496 I came across the following article and somewhat agree with the authors summary.
Intermediate & Advanced SEO | | Mark_Ch
I find sliders a distraction to B2B users and overall offers no SEO benefits. Scenario
As a service provider, over time I have worked with many high profile blue chip comnpanies. As part of my site redesign, I'm looking to show users my client achievements. My initial thoughts are to carry out the following: On the home page I'm looking to incorporate some high profile company logos (similar to http://www.semrush.com) with a hyperlink "more customers" to the right of logo caption. The link will take the user to a dedicated page (www.mydomain.co.uk/customer) showing a comprehensive list of company logos. Questions
#1 Is the above practice good or bad.
#2 Is there a better way to achieve the above Any other practical advise on user experience, social engagement, website speed, etc would be much appreciated. Thanks Mark0 -
302 redirects in the sitemap?
My website uses a prefix at the end to instruct the back-end about visitor details. The setup is similar to this site - http://sanfrancisco.giants.mlb.com/index.jsp?c_id=sf with a 302 redirect from the normal link to the one with additional info and a canonical tag on the actual URL without the extra info ((the normal one here being http://sanfrancisco.giants.mlb.com,) However, when I used www.xml-sitemaps.com to create a sitemap they did so using the URLs with the extra info on the links... what should I do to create a sitemap using the normal URLs (which are the ones I want to be promoting)
Intermediate & Advanced SEO | | theLotter0 -
How Do I Generate a Sitemap for a Large Wordpress Site?
Hello Everyone! I am working with a Wordpress site that is in Google news (i.e. everyday we have about 30 new URLs to add to our sitemap) The site has years of articles, resulting in about 200,000 pages on the site. Our strategy so far has been use a sitemap plugin that only generates the last few months of posts, however we want to improve our SEO and submit all the URLs in our site to search engines. The issue is the plugins we've looked at generate the sitemap on-the-fly. i.e. when you request the sitemap, the plugin then dynamically generates the sitemap. Our site is so large that even a single request for our sitemap.xml ties up tons of server resources and takes an extremely long time to generate the sitemap (if the page doesn't time out in the process). Does anyone have a solution? Thanks, Aaron
Intermediate & Advanced SEO | | alloydigital0 -
XML Sitemap for classifieds
I have seeon some trends for sites which do not even use XML sitemp and robots e.g. see this site. How do you see if sitemap is not used. Also for classified websites, should ad pages be included in sitemap because after certain duration those ads will be deleted and google might not be able to crawl. What do you suggest about XML sitemap for classified website.
Intermediate & Advanced SEO | | MozAddict0 -
XML Sitemap index within a XML sitemaps index
We have a similar problem to http://www.seomoz.org/q/can-a-xml-sitemap-index-point-to-other-sitemaps-indexes Can a XML sitemap index point to other sitemaps indexes? According to the "Unique Doll Clothing" example on this link, it seems possible http://www.seomoz.org/blog/multiple-xml-sitemaps-increased-indexation-and-traffic Can someone share an XML Sitemap index within a XML sitemaps index example? We are looking for the format to implement the same on our website.
Intermediate & Advanced SEO | | Lakshdeep0