Should Medical Practices Build Citations For Each Practitioner?
-
I'm working with a medical practice that has 6 doctors in a single office location. We already have GMB pages for the practice as a whole as well as each practitioner.
Should multi-practitioner businesses like medical practices build citations for each practitioner as well? For instance, should each doctor have a listing on YellowPages, Localeze, etc?
-
Thanks so much Miriam, helpful as always! Do you recommend that the website links on the practitioner's citation point to the homepage of the site, or should they point to the doctor's biography page on the site?
When you mention automation, do you have any particular service in mind? We happily use Moz Local for the main office location, is it also well-suited to manage practitioners' listings? Maybe they need to be created as separate locations?
-
Good afternoon!
If the practice has determined to build GMB listings for its practitioners, then, yes, building out citations for them would be the next step. These strengthen the chances of the doctors ranking for their specialties, both in the local packs and in the organic rankings. Typically, when you start navigating scenarios like this, some form of automation is going to help. You don't want to be dealing with 600 citations for 6 doctors manually
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Http or https for citations and link building
I'm wondering what version of my website I need to use on Google My Business and link building etc.. I have setup https and am using a 301 redirect for all http traffic. My question now is, do I need to go to all of my current citations/links and update them to https? I would think the citations/links in-place will hit the 301 and it won't matter what I set. Duplicate content isn't a problem since the canonical version of the page is https. I can't get a clear answer on the web and can't find anything on Google's site that suggests one way or the other. I'd just like to have some feedback from my fellow Moziopians 🙂 -fencepencil
Local Listings | | fencepencil1 -
Changing the business name in citations and GMB
In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd. Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect? Thank you in advance for your advices!
Local Listings | | Gavo1 -
Should citations include all your address? What is most important?
Hi I am looking to rank highly in local search for the city we are based in and I will be creating some citations so that we can rank for a city but have a problem. Our website lists us as being located in the Wirral which is a borough but Google + requires you to add a county for this line so could add either Merseyside or Cheshire. Should I leave this part of the citation out - i.e. Wirral or Merseyside. We are ranking well for the term Wirral and do not want to effect this. Could anyone advise me here so that we can start to rank better for the city Birkenhead? The Wirral is a peninsular as can be seen on Wilipedia - https://en.wikipedia.org/wiki/Metropolitan_Borough_of_Wirral
Local Listings | | SEM_at_Lees0 -
Citations or Links
My I just verified 2 new locations via "Google My Business" (G+) for a client. - the purpose is to get visibility and rank in the google maps for those 2 new areas. These locations are not storefronts but are verified in G+ as branches of the business. The G+ listings are set to display zip codes and not show the address to the public - this is akin to showing a service area radius. Normally I'd just do citation building. But I dont want the address to show up to the public. Most listing websites need the address and don't really allow for service area radiuses. Since they are not storefronts, I do not want to display their addresses online. My question is can I see traction to just get links other than business listing citations pointed to the G+ pages? I think that since Google trusts it's own web pages above all else so pointing links to those G+ pages should work. Who's got an expert opinion?
Local Listings | | Rich_Coffman0 -
Has anyone ever used a specific page (instead of home page) when building links in directories?
Instead of the home page, have you ever done (domain)/page-1 for the URL in directories? I figured this would be a good way to build some page authority up for deeper pages for small businesses that can't seem to garner any attention with content / links. BTW, these directories are not considered spam directories. Thanks, Cole
Local Listings | | ColeLusby0 -
Local Medical Practice Listing Question
We have 4 separate locations for an OB-GYN practice. They are XYZ OB-GYN and are affiliated with ABC Health System. All of these OBGYN offices are located in buildings belonging to ABC Health System with multiple practices (other doctors). Two of the locations have seperate suite numbers & two don't. How do we promote our OBGYN practices if they have the same address (with no suite number) as the other practices in the same exact building? I don’t believe Google wants multiple listings for separate practices that are using the same address without a suite number.
Local Listings | | JohnWeb120 -
Best Practices For Local SEO For A Nation Wide Property Company?
Hi There, I've recently acquired a client that sells property all over the country (South Africa). It's in their best interests to rank well for localised keywords relating to the areas they have listed properties in. eg. Property for sale in example suburb/town/province. The project has a number of challenges which I'd appreciate any suggestions for The site acts as an aggregator for numerous partner property agents and, as s such, has a lot of duplicate content on it The company only has offices in one city. It handles online bookings which it then passes to its partner agencies - this presents me with a problem of creating listings in the areas I need to rank for I cannot list the actual addresses of properties Your thoughts and advice would be seriously appreciated.
Local Listings | | KJDMedia1 -
Local SEO: How many consistent citations needed to rank
Hello, Can you guys analyze this site and see how many (quality, consistent) citations they'll need to rank 1st (in local results) for the two following local terms: weight loss salt lake city hypnosis salt lake city website: The Brain Trainer LLC www.expandingpotentials.net Thank you
Local Listings | | BobGW0