What website changes (technical) SEOs can ignore confidently? Google's perspective!
-
Hi community members,
I am looking after SEO at our company and there are lots of changes happening about our website; especially technical changes. It's hard for me to look after every deployment of the website like change of server location, etc. We generally agree that every change related to website must be notified by SEO to understand the ranking fluctuation and how search engines welcome them. I just wonder what technical deployments of a website I could confidently ignore to save time and give a go ahead to technical team without interrupting or waiting for my approval.
Thanks
-
I agree with Joe. SEO and web development often think differently about website structure. It's gotten better but with Google's emphasis on speed, both teams will need to talk more over the next few years. I would try to be as involved as possible with what they are doing and how they are doing it.
-
Hello,
Personally, I wouldn't ignore any SEO changes, I'd ask your SEO company to itemise the changes & provide a rationale for those updates.
I've recently had a client that lost all of thir DA & took a steep dive in organic traffic, as a result of another company's lack of attention to their SEO campaign management.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Does Google View Hidden Content?
I have a website which contains a lot of content behind a show hide, does Google crawl the "hidden" copy?
Web Design | | jasongmcmahon0 -
Custom HTML or WordPress, it's Time to Decide
Today I start the face to face interviews with website companies. So far most have pushed WordPress, few have offered either and one insisted on Joomla. Our 50+ products and services are primarily customized, so we sell -10 on our shopping cart. We rely primarily on organic Google rankings, SEO and content is critical. What do you, my fellow Mozzers, recommend for our next website platform for our mobile world and Google friendliness? TY, KJr
Web Design | | KevnJr0 -
SEO and Squarespace? Is this Really an Option?
Hi all, Any feedback on Squarespace, SEO capabilites and ranking factors? I have a client wishing to use the platform and despite the good reviews, which appear to be from resellers by the way, the forums say not. Although apparently Rand Fishkin, SEOMoz (yes right here!) gave them a big thumbs up “The square space team have put together a remarkable platform, SEO friendliness! Really not sure here and don’t agree, there are many limitations and hosting with a template provider is always big no no. Cheers
Web Design | | VirginiaC
Virginia0 -
Mega Dropdown Menus affect SEO results?
Our e-commerce website http://www.autoidsavings.com has a mega multi-level dropdown menu on top that we wanted to re-design. The real problem is the Shop By Brand menu which hovers down to 4 level at most. Our options are: 1. Limit the dropdown menu to 2 levels total. (currently have 4 levels the most) 2. Completely remove Shop By Brand Menu and create a page like https://www.cdw.com/content/brands/?cm_sp=GlobalHeader--Products|Brands--Home My concern is that will either changes help or destroy our SEO results?
Web Design | | Mobile_ID0 -
What's the point of an EU site?
Buongiorno from 18 degrees C Wetherby UK 🙂 On this site http://www.milwaukeetool.eu/ the client wants to hold on to the EU site despite there being multiple standalone country sittes e.g. http://www.milwaukeetool.fr & http://www.milwaukeetool.co.uk Why would you ever need an EU site? I mean who ever searches for an EU site? If the client holds on to the eu site despite my position it's a waiste of time from a search perspective is the folowing the best appeasment? When a user enters the eu url or redirects to country the detected, eg I'm in Paris I enter www.milwaukeetool.eu it redirects to http://www.milwaukeetool.fr. My felling this would be the most pragmatic thing to do? Any ideas please,
Web Design | | Nightwing
Cioa,
David0 -
Transitioning to a dynamic home page. Impact on SEO?
Home page redesign advice, please. We're a growing college textbook publishing company; a unique one in that we publish everything under an open license. Our homepage www.flatworldknowledge.com has a solid page score (80), and since our product serves several different customers/audiences -- students, faculty, bookstores -- we're transitioning to a dynamic home page approach. Returning instructors will be served a personalized faculty page, returning students a student oriented page featuring the books they've most recently accessed, and first time/anon visitors will receive a more neutral welcome page until we know more about them. Pros, cons with this change to a dynamic homepage? What should we be thinking about/concerned about from an SEO perspective? How do you address title tags? Will this approach dilute page authority? Thanks all!
Web Design | | JasonBilog0 -
How about some SEO tips for small local businesses
The amount of time I hear people say write good content and people will naturally link to you. I appreciate this must be valid for large websites that a driven by content. However, it doesn't really hold much hope for smaller businesses with just service information etc. I work for a small business that does web design in the UK. However, I'm finding it difficult to do any sort of link building. In my opinion nobody is going to link to any of our content naturally or if it is, its going to be small time. Our rankings have dropped slightly (only to 4th in our local county). I've done the following thinks to try get it back up there but its having little or no results. Adding us to local business directories External Articles on site Cleaned up some duplicate title tags. What link building can I do? Is link building the home page sometimes not always the way to go? What content can I write that google will like? See what I mean? My rankings did climb a little bit but then dropped straight back down to their original places 2 weeks later. Help would be appreciated.
Web Design | | sanchez19600 -
Need an SEO pro to build us a new fine art website
Hey Seomoz friends My friends and I started buying and selling art 5 years ago. We did it all on ebay. Two years ago I decided to try an attempt at building us a website to further our business outside of ebay. www.originalartbroker.com I used homestead.com software aka intuit to do this. I was able to get a lot of first page results in seo after a ton of work and willing to do a lot more. I'm sure the homestead site slowed my efforts down. I need more power 🙂 What we do. We sell fine art. We are trying to aspire to the leading seller of fine contemporary art online. We will do whatever it takes to get there. Our issue is not our product. Our issue is getting traffic to the site. I only have 175-200 visitors a day. I need better results for the keywords of our artists and inquires that surround them. We have a bounce rate of 70%, average time on site of 1 minute 50 seconds, and a slow loading site that is almost impossible to create individual pages for pieces (mgmt nightmare) Outside of our site we have blogs, squidoo pages, facebook account with 2500 fans, twitter page with 2k followers, youtube channel, and a blog on the site for new arrivals. We have a 200-250 piece on our site at any given time. We add probably ten pieces on average a week. We don't need any kind of ecommerce management software as most of our sales are done over the phone being that it is higher end art. I need a site that out performs my competition. I need to be in the top three when someone types in "leroy neiman" "peter max" and so on. I, with limited knowledge, need to be able to use the software everyday to upload new art as it comes in. I want every piece to have its own page so that I can also add pieces to a google merchant account. When I add new pieces under a certain artists and it creates its own page i want it to create h tags and an url extension for each product as I add them based off the discription and artists name. I would like some sort of blog integration to post our new arrivals as we get them. I would like some sort of customer capture. I am thinking something along the lines of them prociding email, name, and zip code to see the prices on the site. You are the seo pro so you know what it takes. I would like to know what a solution would cost to get us on the ground with more seo power. A site with speed that is easily indexed. It doesn't need to have a lot of bells and whistles. Please look at my site and let me know what you think. You can get an idea from that of what we are doing. Please give me an idea of what you can do and what it would cost. Thank you
Web Design | | forecastedinvestments0