How Google distinguish and ignore keyword attested with or in a brand?
-
Hi community,
Generally there will be a primary keyword which everybody concentrates and expect their homepage or website to rank for....like "seo" for seo consulting or seo tools. There might be some companies with this keyword in their brand name like "ABC SEO". So this primary keyword will be all over the website being part of the brand name; especially in page titles and header tags. How Google distinguish and ignores this keyword in brand name to avoid giving more ranking boost to such websites? Will this keyword will be completely ignored being the part of the company name or their domain name? How Google distinguish between a generic keyword and keyword in company name?
Thanks
-
I wrote this answer to a slightly similar question in 2016, on Quora - and IMO nothing has changed much in this area:
Google is not very good at distinguishing and ignoring, or thinking about brands specifically. Actually Google sees query-spaces in terms of 'search entities' (especially after the Hummingbird update). Different keywords and keyphrases are related to one another and where that definition is pretty clear cut (thematically) you have a search entity. A search entity can exist in multiple different states (place, business, news topic, trending search, regular query space for general interest - etc.)
When most of the searches (or search queries / keywords) within a given search entity change in terms of the user's intent, the search entity itself may shift state. If a search entity which previously handled generic 'interest' based queries is intercepted by something like a meme (and suddenly there are an explosion of searches, with clicks going to sites with radically different thematic groundings) - then the state of the search entity and its associated keywords (or most of them) can shift from one contextual niche to a completely different one
If you think of it like that, things become much clearer. It's not that Google is saying "hey you're a brand you're cheating I'm kicking you out". Instead Google is saying "well I know that this search entity is not a business or brand, most people are searching for a meme that is trending. As such I'll return sites which more closely match the state of the search entity to which this query-space is bound"
Not all search entities are so clear cut. Some query-spaces are very ambiguous! In which case, Google will try to return a balanced mixture of results. "SEO" is actually a very good example as, many people are searching for information but many people are also searching for companies and businesses. As such Google supplies divided results and tries to give the best of both (or all) thematic pillars. These are what we call noisy query-spaces:
- https://d.pr/i/UX3lON.png (screenshot)
I know it's not a very clear-cut answer, but search is diverse and complex :')
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Cache
So, when I gain a link I always check to see if the page that is linking is in the Google cache. I've noticed recently that more and more pages are actually not showing up in Google's cache, yet still appear in search results. I did read an article from someone whoo works at Google a few weeks back that there is sometimes an error with the cache and occasionally the cache will not display. This week, my own website isn't showing up in the cache yet I'm still ranking in SERP's. I'm not worried about it, mostly whitehat, but has there been any indication that Google are phasing out the ability to check cache's of websites?
Algorithm Updates | | ThorUK0 -
Google SERPs showing blog comments in Answer Box?
I was recently researching Schema markup for local businesses and I was presented with an Answer Box that used blog comments as answers (at least I feel that's what they were attempting to show). This is what is says currently when I search for "schema markup hours" (screenshot also attached): 12 thoughts on “How to Use Schema Markup for Local SEO” Lauren says: March 11, 2013 at 2:22 pm. ... souleye says: March 11, 2013 at 3:29 pm. ... Daniel Bennett says: March 11, 2013 at 8:51 pm. ... sammy. says: ... Nathan says: March 11, 2013 at 11:53 pm. ... Rishav says: March 12, 2013 at 5:51 am. ... Paul Sherland says: ... keyword removed says: Right now it shows the time and date of the comment, but is this something that's new or has it been around? Thanks in advance! tp5y1od.png
Algorithm Updates | | TomBinga11250 -
Google sets brand/domain name at the end of SERP titles
Hi all, I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed 🙂 Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have? -Rasmus
Algorithm Updates | | rasmusbang0 -
Ecommerce or E-commerce as a Keyword?
I have done a good bit of research but am not sure which word to focus on. I feel that the trend is moving towards no hyphen but I do not have any data to justify that other than google trends. Here is the research I found: Google Trends says ecommerce is more popular
Algorithm Updates | | Manseo
http://www.google.com/trends/explore#q=e-commerce%2C%20ecommerce&cmpt=q Ngram says e-commerce
https://books.google.com/ngrams/graph?content=ecommerce%2Ce-commerce&year_start=1990&year_end=2013&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Cecommerce%3B%2Cc0%3B.t1%3B%2Ce%20-%20commerce%3B%2Cc0 Google Adwords Keyword tool says e-commerce:
e-commerce has 33,100 monthly search volume
ecommerce has 14,800 monthly search volume What do you think, will ecommerce overtake e-commerce in the future monthly search volumes? Ecommerce or E-commerce?0 -
Google is showing crazy results
Google is showing crazy results in these days sometimes my sites are on top of all keywords sometimes far behind in search engine in same day what is going on ????
Algorithm Updates | | GM0070 -
Has there been a Google change in the last 24 hours?
We have come in this morning to find our site (paydayuk.co.uk) has suddenly disappeared from their SERPs, we have consistently been ranking in the top 5 for a wide range of search terms but now do not even appear for our brand name of Payday UK where we have been first for many months. Our site is still indexed and we have made no changes for a while as any SEO work is waiting on completion of a CMS system. Looking in https://groups.google.com/a/googleproductforums.com/forum/#!categories/webmasters/crawling-indexing--ranking and there seem to be a lot of people having the same issues but as of yet no answers. I'd also like to add we don’t use black hat techniques so we really don’t understand why we have been penalised. Can anyone help please?
Algorithm Updates | | Sarbs0 -
Can I check the rank of a keyword over time ?
Is there any tools available that allows users to track ranking of a keyword in SERP over time ? I know the question can be a bit confusing so here is an example that I hope makes it a bit easier to understand EXAMPLE : I am doing keyword research for say "iphones games" and I find out the current sites that rank for the term but If I want to see who ranked for the term 6 months ago or 1 year ago, is it possible ? Also can I get data of the SERP ranking history for "example.com" for the term "iphones games" ? eg : in jan 2011 rank 10 feb 2011 rank 7 ... sep 2011 rank 5
Algorithm Updates | | avant_seomoz0 -
Will google punish us for using formulaic keyword-rich content on different pages on our site?
We have 100 to 150 words of SEO text per page on www.storitz.com. Our challenge is that we are a storage property aggregator with hundreds of metros. We have to distinguish each city with relevant and umique text. If we use a modular approach where we mix and match pre-written (by us) content, demographic and location oriented text in an attempt to create relevant and unique text for multiple (hundreds) of pages on our site, will we be devalued by Google?
Algorithm Updates | | Storitz0