Is it possible to compete on keywords with Amazon?
-
Is it actually even possible to compete against Amazon to be #1 in Google SERPs against Amazon?
If so - how?
I run a boutique business selling a niche product, in 2008 - 2013 I was always #1 for my keywords.
But since Amazon started the same type of products as well, I have now always been right under amazon results, who are at 1,2,3.Is it even possible to get to the #1 position any more?
Thank you.
-
It is possible to earn the #1 position away from Amazon. But, to do that you need one of two things...
A) A heavyweight site that is known as an authority in the product category where you are trying to compete with Amazon.
B) A lightweight site that has multiple pages of deep content for the keywords that you are after. You need a site that is well known enough for those keywords that people ask for it by name (meaning that they use the domain in Google queries or type the domain into the address window of Chrome).
Situations A) and B) are earned through years of work, not by tossing up a few great pages or a ton of pages loaded with prattle.
-
Yes it is. It's difficult to outrank Amazon on competitive keywords--so focus on mid/long-tails. Be the expert and create compelling content that show's you are the expert. Do a ton of continuous research on relevant keywords and create content based on this analysis. Also, create compelling titles and meta descriptions, so even if you are 3-4th place you can improve clicks as Amazon's titles/meta descriptions are generally poor. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Domain, No 301 Possible - Any Advice
A client of mine lost their domain when an ex business partner sold it out from under them. They've filed with WIPO, but in the meantime we're trying to figure out how to help them out. They had two really excellent links - one from the NY Times and one from a .edu website. I'm going to reach out to the authors of those articles (the articles are pretty old, so I doubt they'll change the links), but does anyone have any advice on how to let search engines know the new domain replaces the old without having the ability to do redirects? The content on the site is exactly the same - we were able to get the files over, happily. I've re-submitted the site for indexing, changed the domain links in Moz Local, changed in Analytics, and on all their social sites. Is there anything I'm not thinking of that can be done to let Google know that this new domain replaces the old? Thank you!
Intermediate & Advanced SEO | | newwhy0 -
Google Adwords - Keyword Avg Cost Per Click
Hi Is there away to get the history of the Avg cost per click for a keyword?
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Different rankings for same keyword in different geo locations
I am listed at # 11 in google.com.pk for a same keyword but listed 4th when I use &gl=us in the same query or use a US ip address. Could this be because google's recent update and maybe they are taking time to push the update towards other countries or something else? In any case I see decent rankings when I use the query in google.com or when I use gl=us, but lower quality results in google.com.pk so please guide what is going on. Thanks in advance for guidance (y)
Intermediate & Advanced SEO | | hpk0 -
Penguin Recovery Possible Solution (when all fails...)?
Hi, INTRO We were hit pretty bad - first with unnatural links warning and then (we assume) by penguin. We removed a lot of links and disavowed the removed along with all others we couldn't.
Intermediate & Advanced SEO | | BeytzNet
The manual penalization was revoked but the site is still down. I understand that Penguin and Unnatural links are not the same.
I assume that while our removal and fixes were enough for the manual penalty to be removed the penguin algorithm still disapproves us. Also, I am not expecting to be where we were but we know our current locations don't make sense (several pages seem to be de-indexed). AND THE QUESTION... SINCE ALL HAS FAILED, we consider removing the main landing pages (which were the target for link-building) and build new ones with new URLs. In the old ones placing 404 and not 301. This means that all the spammy links that were built will point to non-existing pages (404)
(besides for those that point to the homepage...) Do you think it will resolve the problem? Or since the spammy links still point to our domain we are still in a problem? (even if to 404 pages). The way we see it, it is the last resort prior to dropping the domain! Thanks0 -
What is the best way to incorporate region-based keywords?
Greetings Mozzers, I am wanting to get the most "bang for my buck" in regards to region based keyword pages. If I am going after the keyword "Plumber" and the region "San Antonio", would it be best to: 1- Create a San Antonio Plumber page where we can target all critical factors for the region based keyword "San Antonio Plumber"
Intermediate & Advanced SEO | | MonsterWeb28
2- Link every instance of the term "San Antonio" and "San Antonio Plumber" throughout the site to the newly created "San Antonio Plumber" page. Thank you for any advice/clarification on this matter.0 -
Ranking drop for a particular page on a particular keyword
Take a look at centerforhealthysex.com/sex-addiction. For months we were ranking in the top 3 spots with this URL for "sex addiction los angeles", even reaching #1 for a while. Late last year we redesigned and developed the site to clean up the code and redirects. We also cleaned up the internal linking structure. For years we had been ranking on "sex addiction los angeles" for the home page ... bumping around the top 5 spots, but we wanted organic traffic to go to /sex-addiction. In the Fall, we saw overall site traffic rise steadily. We made few changes to the site and none to this page or links flowing back to the page once we had achieved strong ranking -- we didn't want to mess with a good thing. Then November 27th we started losing ranking on this term and a couple others. The good news is that we gained ranking on some high volume traffic terms so overall organic traffic is reasonably strong, BUT we're not ranking on the terms where we want to rank. Centerforhealthysex.com/sex-addiction is now nowhere to be found on the target search term despite fairly strong page rank. I tried redoing and resubmitting the site map, cleaning out some potentially duplicative content but to no avail. I see no issues, errors or warnings in Webmaster Tools. We have a few medium priority fixer-uppers in SEO Moz, but we've taken care of the majority of the big stuff. What am I not seeing? Thank you!
Intermediate & Advanced SEO | | joshuakrafchin0 -
Keyword tool for news?
Working on developing a news product and wondering if there are tools available to gauge search interest in a particular topic. For those that work in news, what are your favorite SEO tools?
Intermediate & Advanced SEO | | nicole.healthline0 -
Does URL format affect Keyword effectiveness for a URL?
I am looking at our site structure, and don't want to have to rebuild the way the site was linked together based on it's current folder structure so I am wondering what option would work better for our URL structure. I will uses car categories as an example of what I am talking about, but you can insert any category structure you like. For example I would like to have pages like this: www.example.com/ford-convertibles
Intermediate & Advanced SEO | | SL_SEM
www.example.com/chevy-convertibles But instead due to the site structure I will need to have pages like this: www.example.com/ford/convertibles
www.example.com/chevy/convertibles But wonder if I shouldn't do the following to ensure the proper phrase is known for the page: www.example.com/ford/ford-convertibles
www.example.com/chevy/chevy-convertibles The "/ford/ford-convertibles" just seems odd to me as a human, but I haven't seen anything on how well a keyphrase in a URL split by /'s does and I know dashes for phrases are fine. This means I am inclined to go with the"/ford/ford-convertibles"style because it keeps the keyphrase separated by dashes even if it is a bit repetitive. There will be other pages too like "/ford/top-10-fords-ever" but I don't wonder about that since it isnt "ford/ford-xxxxx" Thoughts on whether /'s in a keyphrase are as good as dashes?0