Title tag and user intent
-
I am just wondering if I create a page that present different e-bike kits and my title tag tag is "the best e-bike kits in 2019", will I rank on "e-bike kits" and "best e-bike kits" or on just "best e-bike kits" ? It seems that user intent can be tricky and sometimes a title tag can make all the difference.
How about if I write "Explore Burgundy on a bike tour "to rank on "Burgundy bike tour", will I rank or is the user intent different when I write explore (meaning I am looking for something self guided instead of guided)
Thank you,
-
On the off chance that you take Burgundy explicitly, the outcomes scene is somewhat extraordinary with a greater number of pages positioning with explicit courses instead of visits accessible from suppliers. For your page title in principle, it would be conceivable anyway I would actually go more down the course of Burgundy Bike Tour - A Cyclists Guide To Burgundy. Again it is difficult to decide without seeing your page and space yet it seems serious, so it's difficult to pass judgment on your odds by page title alone. Education is important so Best IAS Coaching in Kolkata. Anyway as I would like to think it is shrewd to have it spread out more like this with the explicit term at the front and afterward extra related content in the wake of leaving space to catch related longer tail look and empowering commitment.
-
Thanks have faced the same issue for Portafina but now solved. Great information!
-
Thank you for the information. So from my understanding I will still appear with the word explore but maybe a little lower than if I had Burgundy bike tour only in the title.
-
I think the best way to answer this would be go look at the landscape - e.g. I used London Bike Tour and you will see what titles are ranking and then click the links to get an idea of the page contents intent - what I saw was mainly tours you can book listed. Page titles are important but so is the page content - even if you get to page 1 briefly if the searches intent isn’t served by your content you are likely to see poor engagement metrics and you won’t stay there long.
If you take Burgundy specifically the results landscape is slightly different with more pages ranking with specific routes rather than tours available from providers. For your page title in theory it would be possible however I would personally go more down the route of Burgundy Bike Tour - A Cyclists Guide To Burgundy. Again it is hard to judge without seeing your page and domain but it appears competitive, so it’s hard to judge your chances by page title alone. However in my opinion it would be wise to have it laid out more like this with specific term at the front and then additional related text after leaving room to capture related longer tail searches and encouraging engagement. If I were looking for a biking tour of Burgundy with the intent of finding routes I would be encouraged to click on one that says guide...
-
Hi Matt,
Thank you but I am not sure I understand what you mean. Do you mean that it will be difficult to rank for "Burgundy bike tour", with "Explore Burgundy on a bike tour " ?
Should I replace my title by Burgundy bike tour | Explore Burgundy bicycle tour ?
-
Have you explored what the current landscape for both types of term is? I would start there so you get an idea if any with title tags of similar intent rank for the types of terms you are asking paying close attention to keyword order and the page content. For instance, when I looked at page 1 for a "[major city] bike tour" one of the top results had the page title containing "explore" however in terms of keyword order it was later in the page title and the on-page elements such as the URL and H1 were focused on the more specific term [major city] bike tour. I think you also need to take into account what the page content is - for instance, this one with "explore" in the title still had the intent of listing the best bike tours to book rather than route or landmarks again making the intent more relevant. I think you are right to think in this instance you would struggle to outrank pages that are listing specific bike tours you can book when I had a glance at the landscape.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tags and Categories Ranking
Hello A few times I have come across tags and categories ranking for some relevant search terms. This seems strange as all category and tag pages would have 0 external links back to them - whereas pretty much every other page on the site would have external links. In most cases thy seem to rank along with the page, for example: for the search term "voiceover recording xxxxx" The voice over recording page will rank, followed by a similar tag page... If I make the tag links 'nofollow' would that help stop this? Cheers
Intermediate & Advanced SEO | | wearehappymedia0 -
Pagination and matching title tags - does it matter when using rel="prev" and "next" attributes?
I'm looking at a site with the rel="prev" and "next" HTML attributes in place, to deal with pagination. However, the pages in each paginated category have identical page titles - is this an issue? Rand gives an example of how he'd vary page titles here, to prevent problems, though I'm not entirely sure whether this advice applies to sites with the rel="prev" and "next" HTML attributes in place: https://moz.com/blog/pagination-best-practices-for-seo-user-experience Any advice would be welcome - many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Exact match Title and H1 tags, and over optimization
Hi Mozzers - was just wondering whether matching H1 and Title tags are still OK, or whether there's an over optimization risk if they exact match?
Intermediate & Advanced SEO | | McTaggart0 -
Two pages on same domain - Is this a proper use of the canonical tag?
I have a domain with two pages in question--one is an article with 2,000 words and the other is a FAQ with 300 words. The 300 word FAQ is copied, word-for-word and pasted inside of the 2,000 word article. Would it be a proper use of the canonical tag to point the smaller, 300 word FAQ at the 2,000 word article? Since the 300 word article is identical to a portion of the 2,000 word article, will Google see this as duplicate content? Thanks in advance for any helpful insight.
Intermediate & Advanced SEO | | andrewv0 -
What would you consider an over optimized title tag? [examples included]
Say you want to target a single page for 2 terms and they both get a good amount of search volume. At the same time you don't want the title tag to be atrocious, do you just choose one? (maybe the one with most search volume). I'm going to make up some examples which aren't based on real search volume for the sake of time and completely fake and you be the judge: custom car parts - exact sv: 4000
Intermediate & Advanced SEO | | Hyrule
personalized car parts - exact sv: 5000
wholesale custom car parts - exact sv: 4400 Title tag A: Custom Car Parts - Personalized Wholesale Car Parts | Company Name OR Title Tag B: Custom Car Parts | Company Name Or You recommend. Do you get where i am going here? Some of the pages on my website target 3-4 terms that mean exactly or pretty close to the same thing.0 -
Google shortens title tag for certain keywords
A friend of mine runs a website over at http://www.web-design-herefordshire.co.uk/ The keywords he is targeting web design hereford and web design herefordshire. When you search these terms (he's found on page 3 on google.co.uk) his title tag is shortened to web design hereford, Does google shorten these when the keyword being searched is the keyword in the domain? I've seen it on a few others.
Intermediate & Advanced SEO | | jasonwdexter0 -
How can I check if the FOLLOW,NOINDEX tag is working?
Hi everyone! After reading about pagination practices, a few days ago we introduced the <meta name="robots" content="FOLLOW,NOINDEX" /> tag, to prevent duplicate content. You can find an example below: http://www.inmonova.com/en/properties?page=2 I have been checking yahoo site explorer and result pages still get indexed. My question is: Am I doing something wrong? Is the code incorrect (follow,noindex - noindex,follow)? Or does it just take some time to have effect? Thanks in advance.
Intermediate & Advanced SEO | | inmonova0 -
Use of the Canonical Tag, Both Internally and Cross Domain
I've seen the cross domain canonical not work at all in my test cases. And an interesting point was brought to my attention today. That point was that in order for the canonical tag to work, the page that you are referencing needs to have the exact same content. And that this was the whole point of the canonical tag, not for it to be used as a 301 but for it to consolidate pages with the same content. I want to know if this is true. Does the page you reference with a canonical tag have to have the same exact content? And what have been your experiences with using the canonical tag referencing another page on a different domain that has the same exact subject matter but not the exact duplicate content?
Intermediate & Advanced SEO | | GearyLSF372