Apart from spying on competitors back link what else can be done in MOZ?
-
I've recently started trail version in MOZ and I want to explore every possible way that can help me in building my website better.
My website Sanctum Consulting (Visas and Immigration)
-
In addition to competitor backlink analysis, Moz offers a range of features and tools that can be utilized for various aspects of SEO and website optimization. Here are several things you can do in Moz:
Keyword Research:
Use Moz's Keyword Explorer to identify relevant keywords for your industry or niche. Evaluate keyword difficulty, search volume, and prioritize keywords that align with your content strategy.
Site Audit:
Conduct a comprehensive site audit using Moz Pro to identify and address on-page issues, such as broken links, missing meta tags, duplicate content, and other technical SEO issues.
Rank Tracking:
Monitor your website's search engine rankings for specific keywords over time. Moz provides tools for tracking your rankings and understanding how changes in your SEO strategy impact your position in search results.
Page Optimization:
Leverage Moz's On-Page Grader to optimize individual pages for specific target keywords. The tool provides recommendations to improve page content, meta tags, and other on-page elements.
Local SEO Insights:
For businesses with a local presence, Moz Local can help manage and improve your local SEO. It assists in optimizing local business listings and ensuring consistent NAP (Name, Address, Phone) information across various online directories.
Link Building Opportunities:
Moz's Link Explorer helps you identify potential link-building opportunities. Explore new backlink prospects based on your industry, competitors, or relevant topics, and track your progress over time.
Content Analysis:
Evaluate the performance of your content with Moz tools. Understand which pages are attracting links, social shares, and traffic. Use this data to refine your content strategy.
Competitor Analysis Beyond Backlinks:
While competitor backlink analysis is valuable, Moz allows you to compare other aspects like domain authority, on-page factors, and keyword rankings against your competitors.
Custom Reports:
Create custom reports to track specific metrics and performance indicators. This can include data on keyword rankings, site audits, and backlink profiles. Customized reports can be useful for sharing insights with stakeholders.
Training Resources:
Take advantage of Moz's educational resources and guides. Moz offers webinars, tutorials, and articles that can help you stay updated on the latest SEO trends and best practices.
Moz provides a comprehensive suite of tools, and exploring the full range can enhance your overall SEO strategy. Whether it's keyword research, site optimization, or link building, Moz offers valuable insights to improve your website's performance in search engine results. -
In a certain way, I understand the concern of Manifeat9 regarding his question, and Ely Myers answers with the usual, the general specifications of Moz.
true is that you can get high value results, but it is like other tools such as "Semrush", I think the question is more focused on the additional added value, such as list of urls for link earning.
In case I am paying 179 for the subscription I would like to have the added value, with effective and specific examples for my business.
I do not know if the question is still specific enough.
and if I'm wrong, please accept my apology.
-
Another usage is URL benchmarking but it requires additional tools like Netpeak Checker or URL Profiler (my preferred one). Say you were doing a migration from one domain to another and also changing your site's design (and maybe shedding some content too). In such migration projects, it's almost a requirement to benchmark the 'SEO value' of each individual URL
Why? Well you may have tens-of-thousands of URLs to migrate, and usually you won't have enough time to do those all manually in 1-1 (A-to-B) terms. As such, if you can demonstrate that large volumes of URLs hold little or no SEO value, those can just be stuck under blanket redirects (leaving you with abundant time to concentrate on high-value pages)
Because different backlink index suppliers (like Moz, Ahrefs and Majestic SEO) crawl the web in different ways, some ascribe value to pages which the others haven't even found. As such I'd use Moz's Links Explorer data as one input, but I wouldn't ignore the others (using just one tool can be really misleading)
I take all the metrics from all the tools, boil them down in a formula and work out what 'really needs doing'. By the way, you can use a similar technique to evaluate all your backlinks if you get a Penguin (link) penalty notification (ready for your disavow)
This is how I approach the disavow stuff:
- https://d.pr/i/o4GM8p.png (screenshot)
If you're willing to pull Moz's data off of Moz, onto a central platform (Excel, Google Sheets, Google Data Studio) where you can manipulate the data and 'normalise' or balance it to your liking, it can be absolutely invaluable. So there's a lot you can do with Moz's data, you just need to get stuck in with it
- Don't use just one data-source
- Have an expert compile the data and draw out insights
- Learn more, than you did before
-
Great question!
In essence, Moz Pro is a suite of analytics tools that will pull mounds of data to help you implement your own SEO strategies! Here's a rundown on some of the major types of data we offer:
-
Site Crawl data: We crawl your site and look for issues with how the site is set up that may impact a search engine's ability to crawl your site's content. You can use this to make sure that all the pages on your site can be found and ranked on search engines.
-
Rankings: Monitor your keyword ranking performance in the top 50 search results for up to 3 search engines and 3 competitors per Campaign.
-
Page Optimization: Check how well-optimized your pages are for each top ranking page for the keywords you're tracking. (The score is out of 100 — the higher the number, the better the page's content is optimized for the keyword.) If you click into a grade report, we provide recommendations on how to better optimize for that keyword.
-
Link Data: We provide information about the highest quality links you're receiving (one of the biggest factors behind where you rank in a search engine), links your competitors are getting, and places where a site mentions your brand name, but doesn't link to you (link opportunities).
-
Research Tools: By having a paid Moz Pro subscription, you can also use all of our Research Tools. Link Explorer is great for link research. Keyword Explorer are good supplements to keyword research, while the On-Page Grader gives you insight into the on-page SEO of any URL and keyword combo. The On-Demand Crawl will run manual mini-crawls on-demand for you. The Mozbar makes it really easy to do research on the fly while you browse the web.
If you have any specific questions about our tools feel free to reach out to us at help@moz.com
All the best,
Eli
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bot transforms special characters into fake 404 Pages in Reports
I have a lot of 404 links in my exported Moz Pro reports which are not actually Not Found pages when checking the Referring URL. For example: Referring URL:
Link Explorer | | ProspectoGroup
https://ofertolino.ro/oferte/barn%C3%A4ngen 404:
https://ofertolino.ro/barn%C3%83%C2%A4ngen What happens is that the referring URL leads to a redirect (https://ofertolino.ro/barn%C3%A4ngen) but it never leads to the specified 404 Page (which has even a more weird symbol in the URL when it is url decoded) in the report. What could be the issue here and is the Moz bot responsible for such misbehaviour?0 -
I build DA from 15 to 26 in 45 days, but now it stop. We have links from 50+ high authority websites and building more.
Hi Team I build my website domain authority from 15 to 26 points in the last 2 months. We getting links from high DA traffic websites all across the globe through guest posting. We grow from 34 linking domains to 155 in this duration(45days) and still, we are working on getting quality links through authority websites. My DA stops on 26 which is not growing for last 2 weeks. Please share your views on it. Thanks in advance
Link Explorer | | AtulSharan1 -
Different numbers in Moz bar vs. OSE
Hi, On a Google SERP, when i activate the MOZ toolbar one of the sites says it has 1,258 links / 667 RDs. But when I open this same site up in OSE I get 3 inbound links (see attch). What's going on? 0Au9H
Link Explorer | | sanjosepainting0 -
Hi guys. My site, www.x-mini.com attained more links and got better alexa ranking. However, my DA and PA dropped. How can I explain this?
My site, www.x-mini.com attained more links and got better alexa ranking. However, my DA and PA dropped. How can I explain this? Siz5lkp.png
Link Explorer | | Dineshr840 -
Just Discovered links - How long before they are counted toward the PA scores
I have a new website I put up in the last 90 days. I have been watching the DA, PA and Keyword rankings. Once I set up the campaign I got a report back a week later and some data showing some keyword rankings and some DA & PA scores and links showing from 2 domains. Since this time OSE has Just Discovered 16 more backlinking domains - however the DA and PA scores have not changed ? How long after the new Just Discovered backlinks before they affect the scores I am seeing for my DA & PA ? Thank you in advance for any insight on this matter, Happy Holidays - Joe
Link Explorer | | jlane90 -
OSE - Link Opportunities
I'm checking out this new Link Opportunities feature for one of our sites and what I'm seeing right now is pretty disappointing. For Reclaim Links, everything listed is an internal link on our site. It's got tons of URLs from our old Iciniti structure (replatformed to Magento mid-March). It's crawling tons of stuff that's blocked in robots. There are no links from external domains in the first 5 pages. For Unlinked Mentions, it's showing tons of mentions - 33,566 to be exact, a ridiculous number - mostly from news sites like Forbes, WSJ, Guardian, CNN, etc. These sites are not mentioning us. It's set up to look only for our brand name or domain name, so I don't know how it's thinking there are all these nonexistent mentions. What's going on with Link Opportunities?
Link Explorer | | Kingof50 -
Can anyone explain the cause of having root domain metrics much smaller than subdomain metrics?
Hi!! I'm comparing OSE metrics for a site named like www.mydomain.com and have the following results: Subdomain MozTrust 5.65 (that is www.mydomain.com subdomain) Root domain MozTrust 0.82 (that is mydomain.com domain) On the other hand one of my competitor have: Subdomain MozTrust 3.68 (that is www.otherdomain.com subdomain) Root domain MozTrust 3.67 (that is otherdomain.com domain) Both websites' root domains point to the www subdomain. So how come in my domain theres is such a huge difference between these metrics and on the competitor's site both values are very similar? I'd greatly appreciate any comment on this. Cheers, David
Link Explorer | | dballari0 -
Why does OSE & Moz Q&A sections not work for me in Chrome any more?
A few weeks ago I started seeing instances of OSE not showing all the information when it was showing I was logged in while using Google Chrome. It would work, then not work and kept showing me the button to sign up for Moz Analytics even though I was logged in. I'm a Pro Member, which is confusing. Then I noticed that while logged in, I would be logged out somehow when trying to contribute to the Q&A's and it would bounce me back to the Moz Home page or show me the white Login button in the upper right. Again, in Chrome only. I was told by support to clean my cookies/cache and that works for maybe a few hours, but then would resort back to logging me out. It has become very annoying, and now can only work logged in from FireFox. Not a huge issue, but everything else I do all day is in Chrome. Is anyone else having this same issues? Any recommendations? Thanks in advance. - Patrick
Link Explorer | | WhiteboardCreations0