Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Correct use of schema for online store and physical stores
-
I have been getting conflicting advice on the best way to implement schema for the following scenario.
There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/.
So each page on the website has the Organisation schema for the central 'organisation', something like:
Then on each physical store landing page is something like the following as well as the Organisation schema:
Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration?
It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
-
The head office happens to be the e-commerce store. Then there are actual physical stores that sell the same products physically.
So we do want visibility for 'HQ' as the main 'entity'. Yes if anyone has a problem they contact the shop or HQ/e-commerce store. So with that in mind I still need clarification of the schema to use.
-
Google state here:
https://developers.google.com/search/docs/data-types/local-business
That "Local Business" is what they use. "Organization" does not appear in that list
Think about what you want to achieve. Utilising schema helps contact details (and many other, granular pieces of information) to jump out for brand, or entity-based queries
If you have a head office which you're working on, aren't most of the queries to HQ internal? Do you really want people calling up HQ instead of going to one of the purpose-built, consumer outlets? Obviously if you're looking to ascertain a mixture of B2B and B2C leads, what I'm saying might not quite be accurate
In most circumstances, I wouldn't want work-offices (HQ) to be more visible in Google's search results, so I would eradicate all schema. Then I'd just go with LocalBusiness schema for all the outlets
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup for property listings (estate agent)
Hello, I've been looking online for some help with this. An estate agent has a page of properties for sale. Is it possible to mark these individual properties up and if so would they appear as rich snippets in the SERPS - never seen anything like this for properties for sale so just wondered,
Technical SEO | | AL123al1 -
Can you force Google to use meta description?
Is it possible to force Google to use only the Meta description put in place for a page and not gather additional text from the page?
Technical SEO | | A_Q0 -
What punctuation can you use in meta tags? Are there any Google does not like?
So I know you can use dashes and | in meta tags, but can anyone tell me what other punctuation you can use? Also, it'd be great to know what punctuation you can't use. Thanks!
Technical SEO | | Trevorneo1 -
Does anyone use pingler and is it any good
Hi, i have joined pingler and pay per month to use it but i have not seen any difference with traffic or google rankings and i would like to know if anyone else is using the paid version of pingler.com and if they find it a good service
Technical SEO | | ClaireH-1848860 -
Schema.org how long does it take?
Since 5 days ago I changed my html template in my ecommerce to comply with schema.org for products. How long does it take to be seen on google, our keyword 4700DN, its one that appears in the top 10 results, but it still doesnt show it with schema.org (price+starts+ratings) What should I do? http://www.google.com/webmasters/tools/richsnippets?view=cse&url=http%3A%2F%2Fwww.theprinterdepo.com%2Fhp-color-laser-4700dn-printer-q7493a
Technical SEO | | levalencia10 -
Effective use of hReview
Hi fellow Mozzers! I am just in the process of adding various reviews to our site (a design agency), but I wanted to use the ratings in different ways depending on the page. So for the home page and the services (branding, POS, direct mail etc) I wanted to aggregate relevant reviews (giving us an average of all reviews for the home page, an average of ratings from all brand projects and so on). Then, I wanted to put specific reviews on our portfolio pages, so the review relates specifically to that project. This is the easiest to do as the hReview generator is geared up for reviews that come from one source, but I can't find a way of aggregating the star ratings to make an average rating rich snippet. Anyone know where I can get the coding for this? Thanks in advance! Nick.
Technical SEO | | themegroup0 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910 -
Schema for Price Comparison Services - Good or Bad?
Hey guys, I was just wondering what the whole schema.org markup means for people that run search engines (i.e. for a niche, certain products) or price comparison engines in general. The intend behind schema.org was to help the engines better understand the pages content. Well, I guess such services don't necessarily want Google to understand that they're just another search engine (and thus might get thrown out of the index for polluting it with search result pages). I see two possible scenarios: either not implement them or implement them in a way that makes the site not look like an aggregator, i.e. by only marking up certain products with unique text. Any thoughts? Does the SEOmoz team has any advice on that? Best,
Technical SEO | | derderko
schuon0