Temporarily redirecting a small website to a specific url of another website
-
Hi,
I would like to redirect a small website that contains info about a specific project temporarily to a specific url about this project on my main website.
Reason for this is that the small website doesn't contain accurate info anymore. We will adapt the content in the next few weeks and then remove the redirect again.
Should I set up a 301 or a 302?
Thanks
-
This all comes down to the fact that, technically 302 has always been 'found', but there was no status code for a temporary redirect so Google advised people to use 302 (as no one really ever used it for its intended purpose)
Now you have 307. To this day, you can still use 302 or 307 (we're still in the transition period, where both still function identically)
A 301 will gradually transfer SEO authority from one page to another, over a few weeks / months - so that the old URL stops ranking and the new URL 'has a chance' of ranking in its place. If the new URL has highly dissimilar content (in machine-terms) then the 301 fails to transfer a portion of the authority and some is 'deleted' (vented into cyberspace)
A 302 retains the ranking benefit on the old page and nothing is transferred to the new page (period). Over time (a month or six) the 302 will decay. Slowly the authority (which has been kept on the old URL) will begin to 'die off' and you end up (in an extreme situation) with no authority left anywhere from that particular URL (it's just gone). 307s function the same way
As such, using a 302 or 307 is the correct measure, but remember - Google will be watching to check that the redirect really is temporary. If your whole company forgets about restoring the content to the original URL (for a significant period of time) then don't expect that there will be anything left when you come back
In an ideal world, you'd turn it all around inside of one month if you wanted some good juice left when you lifted the 302 / 307
-
Thanks for the answer.
I know the 302 is the standard for a temporary redirect, but the reason I ask this question is that I came across a lot of articles that mention that 302's shouldn't be used, unless for testing a page for example.
Since http 1.1, the 307 redirect is used and this could be another option for a temporary redirect.
Any thoughts on this?
-
Then when the small website has new information. Remove the 302 and resubmit your sitemap to search console and manually fetch and index the home page with all linked pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Too Long vs. 301 Redirect
We have a small number of content pages where the urls paths were setup before we started looking really hard at SEO. The paths are longer than recommended (but not super crazy IMHO) and some of the pages get a decent amount of traffic. Moz suggests updating the URLs to make them shorter but I wonder if anyone has experience with the tradeoffs here. Is it better to mark those issues to be ignored and just use good URLs going forward or would you suggest updating the URLs to something shorter and implementing a 301 redirect?
Intermediate & Advanced SEO | | russell_ms0 -
URL construction in 2014
Hey guys, I was wondering if you could tell me your thoughts about how a URL is perceived by the algo in 2014? For example: http://www.moneyexpert.com/reviews/credit-cards/amex-platinum/ and lets say http://www.moneyexpert.com/reviews_credit-cards_review_amex-platinum.html In the eyes of google do both different style of url generally help google understand the same result? or will the keyword rich html url have a bigger benefit? I am looking forward to your advice on this matter. I don't plan on doing a lot of SEO but rather letting nature take its course so to speak... so i just wanted to make sure i construct this site with 'best practice'.
Intermediate & Advanced SEO | | irdeto0 -
URL Structure Change - 301 Redirect - on large website
Hi Guys, I have a website which has approximately 15 million pages indexed. We are planning to change url structure of 99.99% of pages but it would remain on same domain. eg: older url: xyz.com/nike-shoes; new url: xyx.com/shopping/nike-shoes A benefit that we would get is adding a related and important keyword in url. We also achieve other technical benefits in identifying the page type before hand and can reduce time taken to serve the pages (as per our tech team). For older URLs, we are planning to do a 301 redirect. While this seems to be the correct thing to do as per Google, we do see that there is a very large number of cases where people have suffered significantly on doing something like this : Here are our questions: Will all page rank value will be passed to new url? (i.e. will there be a 100% passing of PR/link juice to the new URLs) Can it lower my rank for keywords? (currently we have pretty good rankings (1-5) on many keywords) If there is an impact on rankings - will it be only on specific keywords or will we see a sitewide impact? Assuming that we have taken a hit on traffic, How much time would it take to get the traffic back to normal? and if traffic goes down, by what percentage it may go down and for how much time. (best case, average case and worst case scenarios) Is there anything I should keep in mind while doing this? I understand that there are no clear answers that can be given to these questions but we would like to evaluate a worst case/best case situation. Just to give context : Even a 10 day downtime in terms of drops in rankings is extremely detrimental for our business.
Intermediate & Advanced SEO | | Myntra0 -
For a mobile website, is it better to use a 301 vs. a 302 redirect?
We are vetting a vendor for our mobile website and they are recommending using a 302 redirect with rel=canonical vs. a 301 redirect due to 301 caching issues. All the research I've done shows that a 301 is by far the better way to go do to proper indexing, which in turn will enhance our page authority. Thoughts on why a 302 would be a better fit than a 301 on our mobile site?
Intermediate & Advanced SEO | | seohdsupply1 -
Overly-Dynamic URLs & Changing URL Structure w Web Redesign
I have a client that has multiple apartment complexes in different states and metro areas. They get good traffic and pretty good conversions but the site needs a lot of updating, including the architecture, to implement SEO standards. Right now they rank for " <brand_name>apartments" on every place but not " <city_name>apartments".</city_name></brand_name> There current architecture displays their URLs like: http://www.<client_apartments>.com/index.php?mainLevelCurrent=communities&communityID=28&secLevelCurrent=overview</client_apartments> http://www.<client_apartments>.com/index.php?mainLevelCurrent=communities&communityID=28&secLevelCurrent=floorplans&floorPlanID=121</client_apartments> I know it is said to never change the URL structure but what about this site? I see this URL structure being bad for SEO, bad for users, and basically forces us to keep the current architecture. They don't have many links built to their community pages so will creating a new URL structure and doing 301 redirects to the new URLs drastically drop rankings? Is this something that we should bite the bullet on now for future rankings, traffic, and a better architecture?
Intermediate & Advanced SEO | | JaredDetroit0 -
Splitting one Website into 2 Different New Websites with 301 redirects, help?
Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂
Intermediate & Advanced SEO | | Hyrule0 -
Canonical URL Question
Hi Everyone I like to run this question by the community and get a second opinion on best practices for an issue that I ran into. I got two pages, Page A is the original page and Page B is the page with duplicate content. We already added** ="Page A**" />** to the duplicate content (Page B).** **Here is my question, since Page B is duplicate content and there is a link rel="canonical" added to it, would you put in the time to add meta tags and optimize the title of the page? Thanks in advance for all your help.**
Intermediate & Advanced SEO | | DRTBA0 -
Is it ok to redirect
Hello my question is presently we holding one .com for our website and i see in analytics some time people typing .es version of our site too.. which is not registered yet. is it ok to buy that .es extension and do a redirect to our .com version ? thanks
Intermediate & Advanced SEO | | idreams0