Does redirected traffic still contribute to SEO?
-
My company recently rebranded with a new website (and comparatively lower authority). We've built a bunch of backlinks for our old website, which now redirect to the new one, and I was wondering if these still contribute to SEO? Is there a difference in the SEO effect of a direct link versus a redirected one?
-
Yes, there is a difference - but it is variable.
If you have links pointing to a redirect which:
1) chains (redirects stringing together)
2) is not a 301
3) lands on a page with highly dissimilar content (in machine terms, think Boolean string similarity), to Google's last active ache of the redirecting URL
... then your links are likely to be nullified, or they won't help you very much
Use redirects that point to (mathematically / %-wise) similar content. Use 301s, don't chain your redirects
If you meet all of these conditions, then some links can continue to supply a decent amount of ranking authority, even through redirects
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any BAD SEO implications to acquiring backlinks from customers?
What would be the negative aspects to sending customer's requests for a backlink in conjunction with asking how their experience with us was? Backlinks are one of the toughest for our niche industry to acquire and this seems like one of the best angles to cover, since we have .edu , .mil , .gov , and many bigname companies making purchases from us. Would if be wrong to offer a small 5% discount during their next purchase if they create a backlink with us? Or if we added a " Customer's we've served " section including their logo or text link? Thank you! I hope you're all having an awesome day / week / month!
Link Building | | Deacyde1 -
Losing traffic - What are we doing wrong ?
Hi, my ecommerce site has been losing organic traffic/ranks for the past 12 months. I don't have any active seo campaigns. after using link detox tool and submitting a disavow file for low quality links to google about 8 months ago, site has picked up some traffic may be about 10% but after few months it started to lose traffic again. there is no manual penalty on site. I would appreciate any and all suggestions at this point to help gain some traffic/traction. Anything that would point us in the right direction would be very helpful. here is my url http://goo.gl/udynRR thank you nick
Link Building | | orion680 -
Pointblank SEO
Has anyone paid for the Pointblank SEO link building course by Jon Cooper?
Link Building | | BridalHotspot
Just trying to find out if it is worth spending money on.0 -
Can copyright links to your site have a negative impact on your SEO?
many of the websites we designed have a copyright link in the footer. Like: webdesign by company name then this is made a hyperlink to our company website. Some of these websites have a high PR and other metrics but rarely are about webdesign. What is a clever thing to do? Tom
Link Building | | Onlinq0 -
Backlink from foreign language websites good for SEO
I was wondering if backlinks from foreign language webistes can help me in ranking? For example: I ve got website in slovak language and I would place article with backlink on the foreign language website. In which language should be the text surrounding the keyword?
Link Building | | joeko1 -
Using Social Bookmarking for SEO: How
Hi guys, how do you guys really use social bookmarking for seo? in terms of lets say really trying to optimize the domain in general for authority, etc, do you submit blog post to diff social bookmarks, etc? Whats the best strategy you've used?
Link Building | | PaulDylan0 -
SEO MOZ LINK BUILDING TOOLS
So I learnt that in link building you need to send an email to someone from where you want the inbound link coming in from. In this case, are there any tools withing SEO moz that allow you toactually search for links and also provide you the contact email? Thank you, Vijay
Link Building | | vijayvasu0 -
How to do SEO for famous fortune 500 companies
Hello SEOmoz, I have a question to you guys. How typically SEO should be done to fortune 500 comnpanies who are very much famous offline. The problem I see is any links built gets attention and media can make a big deal out of it. For eg: The recent JCPenney SEO issue. Though their paid links got them penalized, other traditional methods can also not fit their stratgy. Here are the traditional methods and how it can not be applied to them. Commenting on blogs - Well, it is reputation here. If some one sees a link on blog comments, it might be fishy and can be named as blog spammers. Forum marketing - Same here. The reputation of clients can go down. Paid post / Paid links - Again risky Please suggest how to build link for type of famous clients. Please do not give stratgic level of advice, but be more specific in your answer. For eg: Do this kind of link building and don't do y. etc., Looking forward for ur answers. Thanks
Link Building | | SamuelDarwin0
