Is having two websites with the same NAP equal to the local search visibility issues?
-
My company works in two directions: printing and website design / development. I have one website for both printing and website development but it doesn’t have “printing” in domain name (velvdesign.com)
I would like to rank higher for printing related keywords. Do you think I should have two separate websites, one for printing (velvprinting.com), another for website design /development (velvdesign.com)? If yes, am I going to get into NAP’s issue because my company has only one location? I can get the second phone number to improve local search visibility.
Thank you very much in advance for your time!
-
Thank you, I will follow your advise!
-
Hi VELV,
I agree with AL123Al on this, for the present. Should your business grow to the point when you can legitimately run two separate, staffed offices, it might be time to revisit legally setting up two separate companies. But, for now, with a single address, you're likely better off sticking with a single site approach.
-
Thank you very much!
-
Two websites is a big overhead in terms of managing content, SEO, hosting, NAP issues etc. I would stick to one website and create individual service pages for each of your services. Not having keywords in your domain is not a deal breaker. I think your domain name fits the services you offer. If you concentrate on other key aspects for ranking like onsite and links, citations mentions etc then you will rank just fine. If you do it correctly, not having "printing" in your domain will be of no consequence.
Many of the businesses I help have more than one service and their domain doesn't reflect all of their services but their individual service pages rank fine.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO for E-commerce
Hi there I am running an ECommerce site that supplies products globally! We have 2 administrative offices - the UK and Ireland. When setting Google my business, do you suggest setting 2 listings - one for the UK and one for Ireland? Both listings will link to the same E-Commerce homepage but with different phone numbers. Please give me advice=)
Local Listings | | Insightful_Media0 -
Radius Size around GMB location for google local search
We are a digital marketing agency Our clients are (virtually all) retail automotive dealerships. We compete in various market places coast to coast (USA). Since Google puts retail automotive dealerships under Local SEO umbrella, is it known ( published ) how large is the radius around my client's Google My Business rooftop's address? How wide is their search 'reach' according to Google? Asked another way, in a triangular, three SEO geo area, with one city being at the epicenter of the population dispersion, and my client, versus my client's competitors being different distances from where the majority of the population emanates from, all other SERP factors being equal (assumption) between the two competitors, how far is each clients REACH from a Local Search standpoint. Is this known? Published by Google. ONE example: https://www.google.com/maps/dir/BMW+of+South+Albany,+U.S.+9W,+Glenmont,+NY/42.7662693,-73.8138088/@42.6727121,-73.7993527,12z/data=!4m9!4m8!1m5!1m1!1s0x89dde0fe8829c405:0xd915fb9b3b60bf33!2m2!1d-73.7973301!2d42.589211!1m0!3e0
Local Listings | | GaryT_SEO1 -
Changing Recognized Address Impact Local SEO
One of my clients is moving offices. They want to change the recognized address from: REAL ADDRESS: 4a Normal Road, Normal Area, City, POSTCODE To: MODIFIED ADDRESS: Fancy Name, Normal Road, Normal Area, City, POSTCODE I imagine this may cause issues when one tries to build some citations, with the address not being recognized by the site. Perhaps there are other issues, can anyone foresee any problems with the change? Local results are very important to this company, would it be better to stick with the real street address?
Local Listings | | GrouchyKids0 -
Which Rank Trackers Include Local 3-pack Rankings?
Granted the Local 3-pack is heavily influenced by the distance between the user and the business, when you actually include the city name in the search, the local 3 pack result doesn't center the map at the city in the search and not the user's location so it is much more consistent despite the searcher's location. So my personal opinion is that it is worth tracking local 3-pack when you use a keyword such as "Home Inspection Seattle Wa" With that said, which rank tracking services includes the local 3-pack in their tracking results, other than of course Bright Local?
Local Listings | | JCCMoz0 -
Does business name capitalisation count when making sure you have the same NAP across all directories ?
We've got a UK company with a company name like the following "ABC cars" (3 letter capitalised name followed by a word). With the Thompson local directory (one of the top 10 uk directories for local NAPs (and listed as a direct partner in Moz Local)) they dont allow you to have multiple capitalised letters in a company name. As far as i can see there are a few options to get around this : A B C Cars Abc Cars abc Cars (or abc cars) But none of them are ideal, as they dont match the actual name as listed on all of sites 100% in terms capitalisation. Which one of the above (or other) would be the best solution ? Does capitalisation count when people say your NAP must match ?
Local Listings | | mike8780 -
Did anybody else notice a big change in local/map results in late Jan early Feb
Hi, We work on quite a few local campaigns for clients and saw a fair bit of movement in the UK in late January/early February. Did anybody else notice this? Some of ours have improved, some have lost out, but the results generally seem to have shifted against usual guidelines for listing optimisation (reviews, local phone numbers, consistency with website etc.). Any thoughts? Thanks
Local Listings | | jasarrow0 -
How much local traffic should I expect
I handle mostly small business and provide SEO optimization services and content creation. My question is about local search. what is a reasonable amount of local search traffic for small service companies. For instance I handle an electric and hvac company with an estimated population of 100,000 people within a ten mile radius. With approx 20 companies who provide competition. Should I expect 10 hits a day 20, a hundred? How do I quantify results on a local level as to not make expectations too high. The good metrics I have is the amount of prospects who have found my clients through the web and purchased services. That percentage is high. But Is there room to improve if my client received 15 hits a day?
Local Listings | | donsilvernail0
