Is having two websites with the same NAP equal to the local search visibility issues?
-
My company works in two directions: printing and website design / development. I have one website for both printing and website development but it doesn’t have “printing” in domain name (velvdesign.com)
I would like to rank higher for printing related keywords. Do you think I should have two separate websites, one for printing (velvprinting.com), another for website design /development (velvdesign.com)? If yes, am I going to get into NAP’s issue because my company has only one location? I can get the second phone number to improve local search visibility.
Thank you very much in advance for your time!
-
Thank you, I will follow your advise!
-
Hi VELV,
I agree with AL123Al on this, for the present. Should your business grow to the point when you can legitimately run two separate, staffed offices, it might be time to revisit legally setting up two separate companies. But, for now, with a single address, you're likely better off sticking with a single site approach.
-
Thank you very much!
-
Two websites is a big overhead in terms of managing content, SEO, hosting, NAP issues etc. I would stick to one website and create individual service pages for each of your services. Not having keywords in your domain is not a deal breaker. I think your domain name fits the services you offer. If you concentrate on other key aspects for ranking like onsite and links, citations mentions etc then you will rank just fine. If you do it correctly, not having "printing" in your domain will be of no consequence.
Many of the businesses I help have more than one service and their domain doesn't reflect all of their services but their individual service pages rank fine.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business: Company listing is showing in search instead of division address - similar names/same city
Hi! I have a client whose company name is very similar to one if their company divisions. This division has multiple locations but its main location is in the same city as the parent company. The problem is that when you search for the division, the parent company shows up. The parent company has a physical address, but most users searching need to be going to the division address which takes customers. They are having problems with customers coming to the parent company address instead. I have made the Google My Business parent company page to show service areas instead of their business address. Yet, their listing still comes up first when searching for the division location. This is because of part of the parent company name is in the division name. My client wants users to be able to find the division more so than the parent company. Anyone had this issue before? Any tips would be great!
Local Listings | | agrier0 -
Google Business listing algorithm when listing the top 3 locations in Google Search
Hi, awhile back I decided to make separate website contact pages by location and Google Business listings(some being just a service location with no address displaying) for Greenshield Pest Control Inc to help better target per city key term searches. Please refer to screenshot A http://puu.sh/qxWjH/6153c0edf2.png and B http://puu.sh/qxWfJ/bff7ad02cf.png. A) Searching "pest control belleville" brings up the Belleville Greenshield business listing in the top 3 as desired. B) Searching "pest control brockville" brings up the Kingston Greenshield listing in the top 3. While they do provide service for the Brockville location we don't have a dedicated Brockville service location and listing setup. I'm happy the Greenshield listing shows up in the search for case B but my question is does anyone know why Google decided for two out of the top 3 listings(Greenshield and Enviro Guard Plus Inc) to use a non-Brockville business listing? Kingston is 45mins away from Brockville and Harrowsmith about 1 hour away. Is there a certain distance range a Google business listing has to be for it to have a chance to be included in the search besides the actual city I'm searching for?
Local Listings | | FPK0 -
How do I get Google Knowledge Graph to display my schema snippet added on our official website?
Right now, Google is connecting our company google query to a Knowledge Graph that contains Wikipedia information, and a map to the location of our place but with the name of the company spelled wrong. It also says 'Claim this business'. I would like to override this. We have a G+ page for our company , and as well i have added a Schema to display the information correctly in the Knowledge graph. But these changes have not seemed to help to change the knowledge graph. Any help or ideas would be greatly appreciated! Thanks!
Local Listings | | uthealthsa0 -
Higher Value: Google Local Listing or .edu link?
A client of mine is putting together a partnership with a local university to offer a certain type of medical test through several of its clinics. They are writing up the contract now and asked me if there is anything they should ask for that would benefit us in our listings. Since we do not have an actual local footprint, my first inclination was to ask for them to help us get verified as owners of "practitioner" local listings at their business addresses (as discussed here). We would provide local numbers that would ring our call center. My thinking is that these listings and backlinks would benefit on searches similar to "medical testing in San Antonio". I have a number of concerns with this track but would love to hear from the community on why or why not this might be the way to go. Another potential option is to ask for a link from the university's website outlining the partnership. Something along the lines of "Our labs have partnered with BIZNAME to provide medical testing in San Antonio to our valued patients." I'd obviously love the EDU links, but I'm hesitant after Overstock's penalty a few years ago to try to set something like that up. I'm not sure which (if either) to ask for in the contract. I'm leaning toward the latter since it seems more in line with a long term strategy, and Google seems to change their treatment of the local listings pretty frequently. However, getting that high visibility real estate in the local listings is really appealing to me. What does everyone think?
Local Listings | | Andrew_Mac0 -
Local Citations Name
Hi Everyone, I am creating local citations for a company, let's call it "Gray Marketing". That is their legal business name and has been this way for about 23 years. Recently (over the past year) they have been going by the name "Gray Marketing and SEO". They had a new logo made that appears on their companies website and location. When creating local citations. The four primary aggregators (Axicom, Localeze, Infogroup, Factual) have the legal business name. My question is, should I change it to the new name or leave it as the legal business name? Side note: I am not able to change the legal business name on Axicom. Any advise would be awesome, thanks. -Michael
Local Listings | | Mike.NW0 -
Can I use a fake email address for Moz Local submission? This is for a medical practice, that has been advised not to publish an email address due to HIPAA concerns.
I work with medical practices, who due to HIPAA do not want to publish an email address in listings. Would it cause a problem if I just submitted a non-working address (like noreply@client.com) that is not set up at all, so any email sent there would just bounce? Obviously, one option is to use a HIPAA compliant email account, but there are other considerations (timeliness of responses related to clinical issues, for example) that make it less than ideal for a many medical practices to publish a public email address of any sort. I'm interested in any options or solutions that could allow me to use Moz Local (which requires an email address) for businesses with HIPAA concerns. Ira
Local Listings | | irapasternack0 -
Bright Local - Citation Burst. Winner or Loser?
Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact. Has anyone used Bright Local for Citation Burst, please let me know? Thanks Gary
Local Listings | | GaryVictory1 -
Google Places Australia - Categorisation Issue
Hey guys, I know that this doesn't quite fall under this community, but I thought I'd ask anyway. I've got a client currently who is an Electrician. They're primarily electricians that offer a lot of services, such as air conditioning installations, LED lighting, Solar Panel & heaps more, currently I'm trying to properly categorise the Google Places listing. I'm looking at other Google Places listings in the "Electricians Melbourne" type searches & many of them have Electrician as a category. However, when I attempt to do this, I'm unable to get the same result.
Local Listings | | KBB_Digital
Has anyone else seen this, or know why I can't get Electrician as a category & when others are?0