Content Creation For Blog & Ranking Locally

[backinmotion123]

Hey Everyone,

I'm trying to rank for specific long tail key words such as:

• lower back pain treatment exercises
• lower back surgery options
• herniated disc exercises and etc.

My question is:

If I create a blog or article on these key words and integrate content and video within it and on youtube, will these blog posts come up locally when someone searches it within my area?

[MiriamEllis]

Hello There,

Don Quixote's points regarding YMYL sites and use of Google Posts are both good ones. Medical content needs to come from an authoritative source to do its best these days. Using Google Posts to intro your blog posts on your Google Business Profile is also a smart idea.

I think, however, you are asking a very specific question here. I believe you are asking (and correct me if I'm wrong) if, let's say, an orthopaedic surgery practice based in San Diego had a blog that featured articles about back injuries, surgeries and therapies, would those blog posts particularly come up for people searching for these topics in San Diego. Is this the scenario you are describing?

If so, then what would be key here is that the articles not only be optimized for "lower back surgery options", but also, "San Diego". A blog post like this might be titled something like, What are Your Lower Back Surgery Options in San Diego? And it could feature a review of orthopedic surgical offices in that city. This local optimization would make it clear to Google that the content is written for a particular geographic audience. Otherwise, without the geomodification, you would basically be competing against the rest of the English-speaking world for this keyword phrase and your article wouldn't likely be any more liable to come up for San Diego searchers than for searchers anywhere else in the world.

So, your approach to this sort of things deserves careful planning, based on your business location and business model, if you are trying to attract a local audience.

[ClaytonJ]

Yes, you have on GMB the ability to post a weekly blog post. It often appears at the bottom of the local listing. So it is a form of local content publishing..

On organic, the post or content has to be qualitative in every way.  You are dealing with YMYL pages - Your Money, Your Life pages.  The links and suggestions made relate to delivering on the quality.

Hope that is helpful.

[backinmotion123]

Hello,

So you're suggesting that I post my blog posts and content to my google business page? Also, are you suggesting for organic? I didn't understand that portion of your response.

[ClaytonJ]

Hi

Firstly great to post on your GMB page. So yes can get locally listed on GMB but if want authority - to link on organic that would be a lot harder - quality is key - see below.

On content - key element as in the medical field is to focus on quality, referencing and accuracy. google "medic update google" - August 2018 and you will see why suggesting.

Below is an overview of elements google looks for in content.  Michael Cottam wrote this great post years ago, which still has very high value.  https://moz.com/blog/panda-optimization-whiteboard-friday

https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

Hope that helps.