When looking at creating a backlink strategy which is more important to look at, Domain auhtority or page authority?
-
Trying to see which one has more relevance when looking at back linking, if it;s what more important, Domain or Page Authority?
-
Thanks for you response!
-
Ditto Bevelwise. We see Page Authority as gaining much more rank this year. Link's from pages with low page authority seem to have very little effect.
-
Exclellent!!! Thanks!!!
-
Short answer: Look at both. Long Answer:The page authority is more important in my opinion because that is the page that would specifically be passing link authority to your site. You may find a page you are trying to get a link from and it may be a really strong domain but at the same time it's a very large website and your link is 6 levels deep in the architecture and has a low page authority. The link from this page with a low page authority would be a weak link, which is why I say page authority is more important.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I create forum backlinks for a "digital marketing agency" website?
I am working on a "digital marketing service" website. I want to create forum backlinks. Can I create forum backlinks for this type of website? If yes, then what is the possible strategy.
Link Building | | jamesfin123
Looking for an expert guide.0 -
Backlink level of domain authority
Hi, we are trying to build on the number of good quality links. One idea we had is to provide testimonials for a number of suppliers websites. Which would include a link from our company name back to our site. Is there a certain level of domain authority we should only do this for? For example if a supplier only has a domain authority of 11 should we not get a back link? Many Thanks
Link Building | | danieldunn100 -
Backlinks embedded in posts or backlinks in sidebar?
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.
Link Building | | BloggerGuy0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
Posts and Page linking
Can I link from the post to page? I read on semoz that in order to avoid crazy linking I should not link from a post everywhere. Is it ok to link from some post which is in a category to a page?
Link Building | | VillasDiani0 -
Having pages in the footer
Hello, I have a website , and some keywords that im targeting i want to create separate pages for, so i can have good quality content on there, but at the same time i dont really want to have those pages in my header menu, its just for the Search Engines to see the quality page, with a keywords im targeting. So can i just have those pages in my footer menu? whats your opinion on this ? Thanks
Link Building | | vlad_mezoz0 -
Combining two domains
Hi guys, a friend of mine has two sites. They both have a fair few links pointing to them, so I think it would be a shame to lose/ignore one of them. Some of the links are low quality, from previous link building efforts, however at the moment I can't see any real penalisation from Google, so my guess is that it's currently ok... I'm aware that I'll have to remove some of the legacy low quality links soon. My question is what should I do? Will combining the two websites help? The main site is Gazebo Shop, but there's another exact match domain to consider... I'd like to keep the main website on the first URL, as that's the one I'm redeveloping now. Thanks for any help! Edit: I should add to my question: Should I redirect individual pages to my new category pages to pass Page Authorty/Rank?
Link Building | | tomcraig860 -
Backlinks on Facebook
Has anyone seen the benefits of adding backlinks back to their main site on their facebook page? Also, what about uploading a bunch of pictures of your products onto facebook, and on each picture putting the link directly to that specific product? Anyone know if there is any benefit in doing this? Thanks...
Link Building | | Prime850