When looking at creating a backlink strategy which is more important to look at, Domain auhtority or page authority?
-
Trying to see which one has more relevance when looking at back linking, if it;s what more important, Domain or Page Authority?
-
Thanks for you response!
-
Ditto Bevelwise. We see Page Authority as gaining much more rank this year. Link's from pages with low page authority seem to have very little effect.
-
Exclellent!!! Thanks!!!
-
Short answer: Look at both. Long Answer:The page authority is more important in my opinion because that is the page that would specifically be passing link authority to your site. You may find a page you are trying to get a link from and it may be a really strong domain but at the same time it's a very large website and your link is 6 levels deep in the architecture and has a low page authority. The link from this page with a low page authority would be a weak link, which is why I say page authority is more important.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from a secondary domain
Hi i finally figured out why my link profile is out of wack. Apparently we had a second domain registered that for some reason was active and linking to us - somewhat duplicated site. no idea when or how that happened. I wasnt with the company then. anyhow Ive now pointed the domain to a blank folder since I dont know how to disable it in 1&1 Hosting (if anyone knows please let me know!). Im wondering if this is enough? will the links still be there indexed even though the domain points to a blank folder? also how can I get google to profile my backlinks again? so I can see if it worked. Currently waiting for a new Moz crawl so Ill see if at least there my profile is looking healthier. thanks in advance!
Link Building | | ACEmina0 -
SEO SEA strategy
Hi, At this time i encounter the next problem as SEO at a retailer. They increased there SEA budget on branded and non branded keywords the generate more traffic on the Adwords campaign. But Now the SEO traffic is decreasing and the SEA traffic is getting bigger and bigger. Especialy on mobile devices where you only see the adwords link and no organic link without scrolling. It's also good for the conversion rate, so we have to do this. But i am curious how other SEO's deal with this thing. What will you do to find new sources of organic traffic? Are you using more longtail keywords or low volume or other things. Like to hear from you. Grtz, Leonie
Link Building | | Leonie-Kramer0 -
If create backlinks on perticular Keyword then its benifitial for keywords ranking improvement?
Created many backlinks on a different- different particular keywords so, i want to know that keywords ranking improve this type of activites or not?
Link Building | | surabhi60 -
My Backlinks become 404s
if pages linking to my website went deleted (become 404 pages ) ... Do they affect my website in google ranking ? Thank you and sorry for my bad english
Link Building | | simobens0 -
Linkbuilding strategy
Hi there! I'm just trying to carry out a linkbuilding strategy in the kitesurfing topic. I'm just looking for forums, directories and webs (for link-placement) but I guess that by doing this way I'm not gonna obtain much more links. Any suggestion? Thanks
Link Building | | juanmiguelcr0 -
Sensible way to plan to build Domain Authority
Currently my Domain Authority is at 32. What would be a reasonable DA level to set out to reach in the next 12 month period and what would be recommended as a sensible way to plan to achieve this?
Link Building | | SimmoSimmo1 -
Page Rank, Domain Rank, Link Building....Oh my!
Hi Everyone, So I am looking into a couple of sites that we can use for press release distribution. Naturally, I am looking for sites that will improve our SEO (sites that have a high domain authority). I guess I am just trying to wrap my head around the whole domain/page authority and how it effects our SEO. So for example, I am looking at prlog.org. They have an overall domain authority of 91...sweet! Is this all I should be looking at when I am looking to place a press release, which will include targeted links using appropriate anchor text? If I drill down even further to the actual section that the press release will live on, which will be the security section of the site, the page authority is a 49. Is this what I should be looking at? Do I have to drill down even further and look at the page rank for the actual URL that my press release will actually live on? I am assuming since it will be a totally new page that the page authority will be very low. Is this correct? Should I be looking at a combination of the two? The page authority of 49 is pretty low but the domain authority is very high. What does this mean for my SEO and my links? In a nutshell I need to know what I should be looking at for SEO purposes, is it domain authority, is it page authority of the section the site will live on or is it the actual page that my press release lives on. Is it a combination? What would you do in this situation? Also, could you give me a little more insight into when a low domain/page authority can actually hurt you. What the threshold where you get no link juice or are actually penalized? Do you have any insight in the domain/page domain number that is considered not worth it? Thanks all! Pat
Link Building | | PatBausemer0 -
Is there a tool that looks at an existing domain and scores how spammy its link graph is?
We are building a report for a customer and want to do an independent analysis of the domain to see if it is sketchy. Where sketchy is defined by artificial content, link building activity, etc?
Link Building | | greg360