My organic search dropped over 25% since March Update....Any insights?
-
-
I will.
I have a team starting tomorrow!
-
You are welcome,
Please let me know how you get on
-
Thank you.
We have some work to do now.
Anthony
-
Hi,
Google released a core update in March.
Your site is about CBD oils and vapours, it could be that you have been hit due to YMYL (Your Money Your Life).
I dont currently work on any CBD sites, but feel it would make sense that Google considers them to be medical.
I would suggest taking a look at your EAT(Experitse, Authority, Trust) and finding ways you can start to increase these attributes on your site. Such as citing medial research that reflects any claims you have on your website about your product. Also building the authority of the site again by showing your expertise so any medical qualifications you can show that backs up what you site says your product does.
Here is a couple of links regarding the March update
https://blog.searchmetrics.com/us/google-core-algorithm-update-march-2019/
https://www.searchenginejournal.com/google-update-rollback/298647/#close
And here are some on YMYL and EAT
https://www.mariehaynes.com/the-august-1-2018-google-update-strongly-affected-ymyl-sites/
https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
https://www.searchenginejournal.com/improve-google-eat-score/270711/
I hope this helps.
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why home Page is not showing showing in search results?
The USA Glitz I search the exact title & keyword but still its not showing though there is no related websites in this term. What can i do ? What kind of strategy needs to follow ? Kindly help me out . Thanks 😢
On-Page Optimization | | henrichjrr4201 -
How do you increase the page footprint, so more links appear on search result?
We want to have more website links to appear in SERP. How to do that?
On-Page Optimization | | WalterHalicki0 -
What should I be shooting for for search visibility percentage?
Realistically - what's a "good" search visibility score? I'm working on a site that has been around less than a year. We are doing 3 blogs a week with carefully selected keywords. I know it will take time and lots of SEO work - but I'm interested in any ideas on what I should shoot for. Thanks for any thoughts! (Also not a local listing or anything - national search.)
On-Page Optimization | | mm19804 -
Can't figure why ranking dropped after SEO improved.
I took a website that never had any keyword research performed, meta data filled in or anything strategic regarding getting ranked on the search engines. We rebuilt the website from an old Dreamweaver install using Wordpress, did keyword research, optimized one page per keyword term, filled in all the appropriate meta data and alt tags. The site has dropped in rankings and I've been working for the past 3 months to attempt to raise it up. Can you see what I am doing wrong? (This is the client site: http://www.atozqualityfencing.com).
On-Page Optimization | | JanetJ0 -
Missing new pages in Search
Hi, We are on wordpress platform with category permalink structure site.com/category/categoryname. To pull in more SEO traffic, we created pages with structure site.com/categorynameand pulled in all the content from category pages to these new pages followed by applying no-follow on category pages within robots.txt. While it has been a week we applied these changes, we still see old category pages on google search with weird description ( A description for this result is not available because of this site's robots.txt... ) How could we make search results to replace old categories links with the new pages? thanks in advance
On-Page Optimization | | COEDMediaGroup0 -
Number of pages crawled in dropping from 4 to 2
The report on our campaign shows that up to 2 pages are being crawled now from 4. However, our site has more pages than this. We recently inserted code to allow crawlers. what can we do to resolve this? please assist.v
On-Page Optimization | | seoworx1230 -
Accessibility search
Hello there, One of the sites we do work for is a chain of care homes. We are in the process of adding a page reader so any visitors they have who are visually impaired will find it easier to access the info they need. We're doing this from a usability point of view more than anything (given their target audience), but while looking to see if there were any accessibility news sites /directories we could leverage for some links I came across mentions of the old Google Accessibility search. It seems to have been before my time as an SEO, so I wondered: is this still relevant, or has it just been assimilated into the regular algorithm (the only mentions I could find were very dated) if relevant and separate from the main search, are there many who use it what other things should we take into account when trying to optimise for this (assuming it's still relevant, of course) Cheers guys!
On-Page Optimization | | themegroup0 -
Does anyone know why my Home page isn't visible in search terms?
If I type in my meta description for my homepage in google search or any of my keywords only my inner pages are returned in the results. I have a PR3 on the homepage so I don't think google is blocking my site and all my inner pages seem to show up.
On-Page Optimization | | Michael.Constable0