Amp plugins + Wordpress = speed, rankings, results
-
Hello beloved,
Been some time since I have been on, planning to return and help out and be bit more active.
Need some latest thoughts and input, on amp plugins for Wordpress, and their results and effect on rankings?
Thank you all in advance
-
WP Rocket Works better
-
Never found any plugin that does critical CSS and critical JS properly for all variants of a site's responsive design. Maybe a lot of things do get covered by some plugins, but it ends up looking glitchy with bits of the page jumping around on-load (which is technically a failed critical rendering path optimisation implementation!)
There are loads of good plugins that help with the caching, minification, compression and deferring of resources (Super Cache, W3 Total Cache, Autoptimize etc) but still for the critical rendering path optimisation elements - nothing that I would call 'solid' or 'good'
Still I haven't personally built a WP site in a year or two now. Maybe you could point me to a plugin that actually correctly generates critical CSS and critical JS in a dynamic way where it's altered depending upon the user's device (mobile vs desktop etc)
As for AMP, never had much luck with it myself. Like Joe said I don't think it's really very worth it
-
Effectdigital,
Critical Path optimization is just one part of a bigger amp pie including:
- Allow only asynchronous scripts
- Size all resources statically
- Don't let extension mechanisms block rendering
- Keep all third-party JavaScript out of the critical path
- All CSS must be inline and size-bound
- Font triggering must be efficient
- Minimize style recalculations
- Only run GPU-accelerated animations
- Prioritize resource loading
- And More
So amp process covers a lot, and agreed top devs is ideal, but in WordPress world there are plugins that successfully cover 90% of what a solid dev would do in a custom project, and for many cases a plugin is more then enough so looking for more input, of any that had success. Again thank you for the current response this is helpful.
-
Thanks Joe,
Anyone have experience for extended length blog articles that took advantage of amp functionality?And saw rank boost? This is the info I am looking for.
Thanks all
-
I second this but also add that optimising your critical rendering path (which to be done properly CAN NOT BE HANDED to junior developers, senior only!!!) can have some incredible results:
https://developers.google.com/web/fundamentals/performance/critical-rendering-path/analyzing-crp
https://kinsta.com/blog/critical-rendering-path/
It's extremely difficult and involves inlining some CSS / JS, putting the rest in another file and deferring that file (as well as a few other bits and pieces). The trick is getting the CSS / JS inline / external groupings set up correctly as otherwise, the site loads up a bit glitchy
This is extremely advanced, tiresome and not for the faint of heart. Only champions of dev need apply
-
This was tried at my Agency a few months ago, it was a waste of time, in my opinion, unless you're running a News service.
I'd focus on optimising your site & upgrade your hosting solution.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is managed wordpress hosting bad for seo?
hi, i would like to create my own website, but I am confused either to choose cpanel hosting or managed wordpress
Web Design | | alan-shultis0 -
Opencart vs. Wordpress/Woo
There are two issues facing me today. One is that my two e-commerce stores need updating after some 4 years, but I am seriously considering switching from Opencart to Wordpress/Woo. Opencart is a nightmare to work with at the best of times. Whenever I try to edit the footer of my current sites for instance nothing changes, the customisation of pages is sloppy and although the site works fine for perhaps the first 6 months, anytime after that it just slowly falls apart. Wordpress however features incredible customisation, is easy to edit the code but it lacks the backend functionality that Opencart is good at. Does anyone know the downsides of changing to Wordpress/Woo in respect to SEO?
Web Design | | moon-boots0 -
Recovering organic traffic and Google rankings post-site-crash
Hi everyone, we had a client's Wordpress website go down about 2 weeks ago and since then organic traffic has basically plummeted. We haven't identified exactly what caused the crash, but it happened twice in one week. We spent a lot of time optimizing the site for organic SEO, improving load times, improving user experience, improving the website content, improving CTR, etc. Then one morning we get a notification from our uptime monitoring service that the site was down, and upon further inspection we believe it may have been compromised. The child theme that the website was using, all of the files were deleted and/or blank. We reverted the website to a previous backup, which fixed the problem. Then, a few days later, the same exact thing happened, only this time the child theme files were missing after the backup was restored. We've since re-installed and reconfigured the child theme, changed all passwords (Wordpress, FTP, hosting, etc.), and we're looking into changing hosting providers in the very near future. The site uses the Yoast Wordpress SEO plugin, which has recently been reported as having some security flaws. Maybe that was the cause of the problem. Regardless, the primary focus right now is to recover the organic traffic and Google rankings that we've worked so hard to improve over the past few months up until this disaster occurred. The client is in a very competitive niche and market, so I'm pretty frustrated that this has happened after we were making such great progress, Since the website went down, organic search traffic has decreased by 50%. The site and all internal pages are loading properly again (and have been since the second time the website went down), but Google Webmaster Tools is still reporting a number of pages as "not found" witht he crawl dates as early as this past weekend. We've marked all errors as "fixed", and also re-submitted the Sitemaps in Google Webmaster Tools. The website passes the "mobile-friendly" tests, received A and B grades in GTMMetrix (for whatever that's worth), and still has the same original Google Maps rankings as before. The organic traffic, however, and organic rankings on Google have seen a pretty dramatic decrease. Does anyone have any recommendations when it comes to recovering a website's authority and organic traffic after it's experienced some downtime?
Web Design | | georgetsn0 -
Trying to rank on top 3 in Google.co.uk for a moderate competitive keyword by having a .dk domain
Do you think I should switch my domain to a .com and use ccTLDs method for my other international domains ? The problem is that my .dk domain(norwell.dk) has a better SEO ranking that my .com domain (norwelloutdoorfitness.com) and also differs slightly in name. The primary keyword I want to rank is ' outdoor fitness' which is in the name of 'norwelloutdoorfitness.com', thus over the long-term providing better benefits. Let me know what you think. Thanks, Andrei
Web Design | | kkk92330 -
Does a Website Overlay Hurt Ranking?
We are looking into personalizing visits on our website. Rather than to write Tb of code on each page, we want to use a little line of Java script on the page, that would allow to place overlay on the site, depending on the visitor. Example: Change the home page picture when a returning visitor comes back on the website and show him/her a different picture bases upon the pages he/she visited prior. Would that overlay be caught by Google and would G have a problem with that? We all know about cloaking, but G does not penalize for heat mapping overlays, for example. Or not to my knowledge they don't. Thanks all for your personal insights! Peter
Web Design | | Discountvc0 -
Old site to new WordPress site - Client concerned about Yahoo Ranking
Hello, Back Story I have a client (law firm) who has a large .html website. He has been doing his own SEO for years and it shows. I think the only reason he reached out to a professional is because he got a huge penalty from Google last fall and fell very far down in rankings. Although, he still retains a #1 spot in Yahoo for his site for the keyword phrase he wants. I have been creating a new WordPress theme for the client and creating all new pages and updating the formatting/SEO. From the beginning I have told the client that when we delete the old site and install a new WordPress site (same domain name, but different page hierarchy) he will take a bump in the search engines until all the 301 redirects get sorted out. I told him I can't guarantee any time frame of how long the dip in SEO will last. Some sites bounce right back while others take longer. Last week, during a discussion, he tells me that if he loses his #1 ranking on Yahoo for any length of time he thinks he will go out of business. Needless to say I was a little taken back. When it comes to SEO I use best practice techniques, do my research, stay on top of trends but I never guarantee rankings when moving to a new site. I'm thinking of ways I can help elevate any type of huge SEO drop off and help the client. Here is what I was thinking of suggesting to the client and I would love some feedback. Main Question He has another domain he isn't doing anything with. It's pretty much his domain name with pc added. I was thinking about using that domain to create a simple 1-2 page WordPress website with brand new content (no duplicate content) aimed at attracting his keyword phrase. I would do as much SEO as I could with a 1-2 page site and give it a month or so to see if this smaller site can get into the top #10 in Yahoo, or higher. Then, when we move the site he will still have a website on the first page of Yahoo for his keyword phrase. I hope I explained it clearly 🙂 I would be open to any suggestions anyone may have. Thanks
Web Design | | Bill_K0 -
Drastic rankings drop
SOS SEOMozzers hello all. I woke up this morning to find out our rankings for two main keywords: 1. internet marketing firm
Web Design | | vijayvasu
2. marketing firm dropped from being #8 on google to not being invthe top 50. last week we upgraded the site to HTML5 . We checked the on page via pro tools and everthing seemed fine. We checked Google analytics ( traffic was beginning to fall) and we checked webmaster tools - ( there were not critical issues etc) So now i am bewildered as to what possible happened to wipe us of the search. Please can you help - the site is www.gunshotdigital.com0 -
Wordpress template design
Hi everyone, I know its not really an SEO question, but I'd thought i'd ask here to see if anyone can help. Does anyone know any awesome wordpress template designers? I've been looking for a while, but i've not been able to find anyone awesome. I know it's going to cost, to get someone good.
Web Design | | PeterM220