Google June Core update massive drop in visibility and rank
-
Following Google Core update in June, I noticed that some websites has seen small improvements or stayed on same positions in SERPs, but our website received nearly 60% visibility drop.
Now, after two weeks, some keywords shows "slight" improvement, while majority of keywords still sits on quite low places in searches. Even others big brands got hit after update, but some competitors didn't and overtook our positions. Anyone else noticed any patterns after update and can share some thoughts?
Thank you.
-
Hi
Have seen it impact many sites. Most down, a few up. It is the continuation of the roll out or tweaking of the medic update. So the first major update August 18, then March 19 and then the June one referenced.
It was poorly named as the medic update - it really should be called the "entity update" or the "trump update". Most are saying it is about content - it is far more complicated than that. We have recovered a few sites from the August update. If your business sits within "YMYL" verticals - then there is plenty to be done. Usually, the largest job however in time, is a content audit, and then a re-write as the content usually coming up short on audit. The technical elements are just as critical from schema markup to uniform citations etc.
Not sure it helps, but your not alone.
-
the main pattern I noticed is that people who are doing 2013 'good SEO' and who haven't kept advancing, are rapidly falling behind - whilst those concentrating on the value proposition (watch until Miley stops outlining Issue #1) of their sites are really getting ahead. That video may be from 2012 but in reality, it's only now that value-prop work is becoming much more common, with webmasters concentrating on initiatives like the Skyscraper content technique or Moz's 10x content drive. To put it simply, 'good unique content' isn't good enough now
Going back some years you had Google saying, concentrate on your value proposition! Then some documentation was leaked which showed that they were really driving that point home, with stuff like the E-A-T guidance for their internal teams getting out there
It wasn't long (shortly before or shortly after) that smart guys like Rand began preaching, soon 'good unique content' would die and the effort required to compete would be much, much more strenuous (in order to achieve it)
Around April 2018 it began to 'feel like' these new requirements from Google (E-A-T, value-prop content) were really beginning to move over from Google's review team and into Google's search algorithms. Most people who have come on here recently complaining of drops from April-June 2018 or April-June 2019, haven't shown off sites which scream unique value-prop (or which look like the satisfy E-A-T)
The overwhelming pattern is that, people who have sat back and relaxed into their 'SEO legacy' are getting brutally shaken awake, whilst those whom are forging on ahead are reaping all the gains
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ranking penalty: Limited to specific pages or complete website?
Hi all, Let's say few pages on the website dropped in the rankings due to poor optimisation of the pages or hit by algo updates. Does Google limits the ranking drop only to these pages or the entire website will have any impact? I mean will this cause ranking drop to the homepage for primary keyword? Will Google pose the penalty to other pages in the website if few pages drop in the rankings. Thanks
Algorithm Updates | | vtmoz0 -
Too many wordpress redirects impact Rankings?
Our website cms is WordPress. We have recently changed the URL pattern of our blog pages which resulted in hundreds of crawl errors in Google search console. Even though we don't have any broken links; old pages have been reported at Google. We are trying to redirect the old URLs to new which will be handled by auto redirects or manual redirects. Will so many redirects impact on website? I don't mean about internal redirects. I mean about redirects made for the cause of reclaiming non existing pages referred from external sites
Algorithm Updates | | vtmoz0 -
Organic Rank Volitility
Does anyone else see their organic rankings fluctuating wildly. I have been tracking a few key keywords by literaly typing them in each morning and looking at results. The pages I have been doing this for where without any doubt affected by Penguin as you can see the huge drop in traffic directly correlated to the Pegnuin deployment. What is strange is one day these phrases will be on page one position 3 and two days later but on page3 to 5 or not ranked. Four days later back on page 1. These are wild fluctuations so it appears to me that I am observing Penguin tweaking ? Just wish the tweaking would stop on one of the days were our phases for this particular site are on page one. Most people would check rankings weekly, monthly or quarter and would not perhaps be observing these crazy swings? Thought?
Algorithm Updates | | freestone0 -
Is anybody else seeing large scale rankings drops in Bing this week?
I track around 1000 keywords for this site, and my rankings in Bing dropped for about half of them on Wednesday. No major changes have been made to the site, rankings are maintaining or improving in Google for a majority of these same terms. The average drop seems to be around 9-12 places, which to me signals more than just standard fluctuation. Anyone else seeing anything strange with Bing this week? Or does anyone have any ideas? I looked for posts about an algorithm change but haven't found anything. Thanks.
Algorithm Updates | | BrianCC0 -
If you rank first organically for a keyword, will you rank first for variations?
Hi everyone, Hoping that someone will be able to answer this question for us. If we rank first organically for a keyword, are we safe to assume that we'll rank first (or close to it) for variations of that keyword as well? E.g. If we rank first easily for "Hamilton Island", can we safely assume that we will rank well organically for close variations of that keyword such as "Hamilton Islands", "Hamiltonisland", "Hamilton Island Hotel" due to the fact that "Hamilton Island" is in those keywords? We're deciding which keywords to monitor in SEOmoz and we don't want to waste keywords on very similar terms if we don't have to. Really appreciate any responses! Cheers.
Algorithm Updates | | HamiltonIsland0 -
Some rankings fluctuate dramatically
Hi guys, just a quick query this one. For one of our keywords, the rankings are fluctuating wildly. One week we went up 32 spots, then the next friday we were down 28. Nothing dramatic was being done to the site, I have not been trying to "force" any rankings instead focusing on just making our content better. It just seems odd that one week we're on page one, then a few days later we're down on page four. It seems impossible to actually maintain a reliable ranking. I know to expect some fluctuation but every week it's up 20/30, then down 20/30 the next. How can we try to give this keyword some stability? Ideas?
Algorithm Updates | | JetBookMike0 -
Panda Update: Need your expertise...
Hi all, After Panda update our website lost about 45% of it's traffic from Google. It wasn't an instant drop mostly it happened gradually over the last 5 months. Our keywords (all of them except the domain name) started to lose positions from top #10 to now 40+ and all recovery attempts we have done so far didn't really help. At this moment it would be great to get some advice from the top experts like you here. What we have done so far is that We have gone through the all pages and removed the duplicate / redundant ones. We have refresh the content on the main pages and also all pages now have an canonical tags. Our website is www.PrintCountry.com. Thank you very much in advance for your time.
Algorithm Updates | | gbssinc0 -
Organic CTR on Google - KPI?
Hi, I was hoping for some advice on my keyword analysis I have completed. So far I have identified a hitlist of high volume keyword associated to the industry I operate in. As well as this, I'm monitoring our keyword positions within the SERPS. Question: Is there a CTR metric available depending on the position your keyword ranks within Google? i.e. If I am position 3 and looking to move to position 1 on a specific keyword, what amount of incremental search volume would be geneerated to my website? PResumably the CTR would also depend on what market you operate in too I am also going on a 65% / 35% Organic/PPC split based on keyword search volume so to give me a true reflection of the search volume available... Any advice on this would be much appreciated... Simon
Algorithm Updates | | simonsw0