A number of times you should use your keyword in a guest blog
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Is it true that if you want to rank for a chosen keyword, you have to mention that keyword 3%-5% of the whole content (in a guest blog)?
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Whatever works for you, at times some calculation of keyword density may be required to avoid overuse.
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I absolutely agree that "the quality of the copy is more important than the number of times that the keyword is used." I don't believe that I have ever calculated my keyword density because I believe that the quality of the copy is (almost) EVERYTHING. Some people will scoff at this, but I know for a fact that if the quality of the copy is high enough that linkbuilding is not necessary... it enables you to spend all of your time on the copy.
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The quality of the copy is more important than the number of times that the keyword is used, I aim for a 3% keyword density; regardless of the purpose of the copy.
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You should write in natural language. That might produce a very different keyword density - especially if the article is really long. Google can tell when you are stuffing in the keywords. Readers think that you don't know how to write.
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