Keyword research

[seoanalytics]

Could some give me an example on how they do keyword research because I have tried many things and it doesn't work.

Here is what I tried : Let's take a keyword  " Alsace bike tours"

I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours"

Thos tools spit me phrases such as :

"bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it.

In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc...

I wait and weeks later see no change in ranking..

What I am missing ?

Thank you,

[sarahwalsh]

It's worth undertaking keyword research using Moz because, otherwise, you will not know which SEO keywords to improve and you wont be able to track how they are improving.

We got a Cardiff fencing business on page one, by using SEO tools, such as Moz, to constantly see, each week how our SEO was improving.

[Nozzle]

You have to be patient waiting for Google to re-cache a page and, even after they do, your rankings still might not improve with just onsite changes. You need backlinks too. Also, more internal links from blog posts can help too.

In terms of the type of content to write for the Alsace Bike Tours page, we'd recommend looking at the top ten ranking pages and get ideas from their content. Also, include any information that someone might want to see if they are searching for that phrase.

We looked at https://www.digngo.com/tour/alsace-bike-tour/ and think that you did a great job talking about Strasbourg and Colmar. Since those cities are the beginning and ending of the bike route it makes sense to talk about what someone can do in those cities.

[seoanalytics]

Here is the page I am talking about :  https://bit.ly/2XAgohf

I did put it online 24 hours ago and see that it the latest version isn't cached maybe I should wait until it is ?

In the meantime,  for my keyword "Alsace bike tours" if you go in the keyword tool you will notice there are no questions so how do I answer the user intent on such a keyword ? In that case should I answer like wikipedia with a "where is Alsace" even though the relevancy is just a 1 out of 5 ?

I also have question about related topics, there are number of tools including Moz content suggestion that gives you related topic and for "Alsace bike tours" it gives me "Strasbourg" and "Colmar" . But what do I need to do with those, is just words to add in my content or is topics that i need to cover and answer a question about "Strasbourg" ?  If it is a question that I need to answer could someone tell me how to answer it because I am not sure what I would answer

Thank you,

[jasongmcmahon]

What is the URL to the article?

[Nozzle]

What is your website and we'll take a look.

[seoanalytics]

Il Could the way I structure my sentences (parsing) be the issue ?

[Nozzle]

Without having more information about your website, I'm going to venture to say that what you are missing is a combination of patience, link building and content promotion and has nothing to do with your keyword research process, which sounds good by the way.

Patience:
Assuming you are putting in the hard work to create great content and build links from relevant content around the web, you have to give it time. Rankings don't happen over night.

Link Building:
If you have great content on your site--great! Now spend a lot of time getting links from other websites. Links bring in authority and other signals to the search engines that your site deserves to rank.

Content Promotion:
"If you build it, he will come" doesn't work as well for websites as it did for Kevin Costner in Field of Dreams. You have to promote the heck out of your content. It has to be interesting so people will share it. You need to reach out to people and get them to share or write about your content.

It's all hard work and it takes time but those who are determined will get the rankings they are working for.