Keyword research
-
Could some give me an example on how they do keyword research because I have tried many things and it doesn't work.
Here is what I tried : Let's take a keyword " Alsace bike tours"
I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours"
Thos tools spit me phrases such as :
"bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it.
In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc...
I wait and weeks later see no change in ranking..
What I am missing ?
Thank you,
-
It's worth undertaking keyword research using Moz because, otherwise, you will not know which SEO keywords to improve and you wont be able to track how they are improving.
We got a Cardiff fencing business on page one, by using SEO tools, such as Moz, to constantly see, each week how our SEO was improving.
-
You have to be patient waiting for Google to re-cache a page and, even after they do, your rankings still might not improve with just onsite changes. You need backlinks too. Also, more internal links from blog posts can help too.
In terms of the type of content to write for the Alsace Bike Tours page, we'd recommend looking at the top ten ranking pages and get ideas from their content. Also, include any information that someone might want to see if they are searching for that phrase.
We looked at https://www.digngo.com/tour/alsace-bike-tour/ and think that you did a great job talking about Strasbourg and Colmar. Since those cities are the beginning and ending of the bike route it makes sense to talk about what someone can do in those cities.
-
Here is the page I am talking about : https://bit.ly/2XAgohf
I did put it online 24 hours ago and see that it the latest version isn't cached maybe I should wait until it is ?
In the meantime, for my keyword "Alsace bike tours" if you go in the keyword tool you will notice there are no questions so how do I answer the user intent on such a keyword ? In that case should I answer like wikipedia with a "where is Alsace" even though the relevancy is just a 1 out of 5 ?
I also have question about related topics, there are number of tools including Moz content suggestion that gives you related topic and for "Alsace bike tours" it gives me "Strasbourg" and "Colmar" . But what do I need to do with those, is just words to add in my content or is topics that i need to cover and answer a question about "Strasbourg" ? If it is a question that I need to answer could someone tell me how to answer it because I am not sure what I would answer
Thank you,
-
What is the URL to the article?
-
What is your website and we'll take a look.
-
Il Could the way I structure my sentences (parsing) be the issue ?
-
Without having more information about your website, I'm going to venture to say that what you are missing is a combination of patience, link building and content promotion and has nothing to do with your keyword research process, which sounds good by the way.
Patience:
Assuming you are putting in the hard work to create great content and build links from relevant content around the web, you have to give it time. Rankings don't happen over night.Link Building:
If you have great content on your site--great! Now spend a lot of time getting links from other websites. Links bring in authority and other signals to the search engines that your site deserves to rank.Content Promotion:
"If you build it, he will come" doesn't work as well for websites as it did for Kevin Costner in Field of Dreams. You have to promote the heck out of your content. It has to be interesting so people will share it. You need to reach out to people and get them to share or write about your content.It's all hard work and it takes time but those who are determined will get the rankings they are working for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage not showing up for Brand/Any keywords (on Google) all of a sudden
The homepage to this website is crawled and indexed, however, it's not showing up for any searches, even brand searches (eg: Klay schools). This happened overnight. Do you know what the underlying issue could be? Link to the homepage: https://www.klayschools.com/
Intermediate & Advanced SEO | | vishesh10104 -
Keywords Dropping Out
Hi In March I've seen a lot of keywords go from being ranked, to dropping out completely. We usually get under 1000 drop in and out each month, but 2,500 dropped out this month. Some are not focus keywords I'd be concerned about, but then some are.... I am trying to work out why and could use some help. We haven't changed anything on the pages & here are some examples: http://www.key.co.uk/en/key/dollies-load-movers-door-skates - previously ranked for 'Dollies' position 6 now unranked http://www.key.co.uk/en/key/sack-trucks - ranked position 11 for 'Folding Sack Truck' now unranked http://www.key.co.uk/en/key/portable-workbenches-trestles - ranked position 7 for portable workbenches now unranked. These pages do still rank for other keywords, so aren't out of Google completely. I'm just trying to identify if we have any other issues Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Is it alright to repeat a keyword in the title tag?
I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
Intermediate & Advanced SEO | | MIGandCo
but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
don't repeat the keyword. Here's an example: Current title:
Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name What I am considering using as the optimized title:
Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name Yes, I know both titles are longer than recommended. In both instances, only the company name gets
truncated so I am not too worried about that. So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
repeat keywords in a title tag or is it alright when it makes sense to do so?0 -
Benefit of Targeting Low/No Volume Keyword Phrases
Hi Folks, I was having a discussion with a friend and colleague of mine yesterday about the pros and cons of targeting keyword phrases that have very little if any search volume. I was of the opinion that if the keyword phrases (whether they were local or not) did not have any search volume as indicated by Google's Keyword Planner tool, then they had little if any value. Would this be a correct assumption? Or is there merit to targeting these phrases in order to begin to build a picture of a sites overall subject matter and to help rank in local search? For example, say there is a phrase like 'second hand clothing slough' (just a random phrase) which has no search volume but 'second hand clothing' has 2400 visits a month, would it be worth targeting the search phrase with no volume to build a better local profile, so that if someone in Slough searches for 'second hand clothing' the site shows up for that keyword? Thanks in advance guys! Gareth
Intermediate & Advanced SEO | | PurpleGriffon0 -
Should we get a new domain that has our main keyword in it.
We have been running our site about 10 years under the domain www.islesurfboards.com and we are referred as "Isle Surfboards" when linked to in the anchor text. Our core product line and keyword focus has always been on "surfboards" and its related long tail keywords. However in the last several years we have began to sell "paddle boards" and now they have become our best selling product accouting for 80% of our business. We really want to rank well for "paddleboards" and related words but noticed we always seem to fall below people who have websites with "paddleboard" or "sup" in the domain and company name. will they always rank better unless we also inlcude it in ours? Should we move to a New Domain that focuses on the new target keyword "paddleboard" or a combo of both "surfboards" and "paddleboards"and would this make any difference or even hurt us since it would be a new domain. Then in addition rebrand our company name to include surfboards and/or paddleboards in the company name or some combo of both so the anchor text when people who refer to us relate to both paddle boards and surfboards?
Intermediate & Advanced SEO | | isle_surf0 -
Create different pages with keyword variations VS. Add keyword variations in 1 page
For searches involving keywords like "lessons", "courses", "classes" I see frequently pages in the top rankings which do not contain the search term in the title tag, despite these terms being quite competitive. It seems that when searching for "classes", google detects that pages about "courses" may be just as relevant. What do you recommend? option 1: creating 10 pages optimized on 10 different keyword variations, each with a significant part of unique content or option 2: one page and dropping throughout the page 10 keyword variations in body and headlines Given that keywords are all synonyms and website has already high domain authority in the niche. thanks
Intermediate & Advanced SEO | | lcourse0 -
Optimize short tail keyword by optimizing long tail keyword
Many SEO's said that if i have a keyword suppose 'coat stand' that is very competitive and second keyword is 'cheap coat stand' that is less competitive .If we promote long tail keyword (cheap coat stand) than ranking of 'coat stand' will improve.Is it true?
Intermediate & Advanced SEO | | Alick3000 -
Keyword as domain- worth buying it?
Hi, I just noticed that a top keyword for our industry is available as a domain, but for around $2,500.00 USD. For example, www.chicagoplumber.com. If we already have a pretty well established online identity as, let's say, www.chicagopipes.com, would it be worth buying the new domain and making it our primary? Thanks for your feedback! -Will
Intermediate & Advanced SEO | | WillWatrous0