Internal link structure for my loan website
-
Hi folks.
I own a Norwegian consumer loan/financing website, which has been monetized with links.
I've created various silos for my content, according to what I believe is most relevant to the user.
However, as a result each article now has a sidebar list, which in turn links to all other articles within the same category (silo). As you can see here, it has about 30 links in the sidebar: forbrukslån.no/beste-lån.With 30 articles in a silo, that corresponds to over 900 internal links, in just one silo alone.
I wonder if this could be hurting me SEO wise? I know G cares a lot about relevance and user experience. So I have a feeling it could be interpreted as spammy.
Reason I did this in the first place, is that the header links are also being repeated on all pages, without any issue.
-
when we add links at web design agency, we link out to other businesses, which might have offered us useful information. For example if I writing an article about local SEO we might link out to Moz because it's full of helpful facts and information about seo that we know our readers will want to read
-
I agree with you, in that most people wouldn't want to read 30 articles. All articles are related to consumer loans, but they vary when it comes to the "sub-subject" if I can use that term. I think I'll have to refine these silos to a more granular level.
Been thinking of only putting the best moneypages together in one block, and then pick new tier layers according to importance and visitor stats.
Thanks for the input.
-
It's hard to see how relevant those side links are because of the language, and Google Translate has done a horrible job on that one, but the key I think is to make sure those links are VERY relevant, not just somewhat relevant.
Ask yourself if someone reading the article would also read all 30 articles on the side bar.
If the answer is no, then you might want to refine your silo into subsilos that are even more relevant.
I'll use cars as an example because that's what I know.
Example:
Top level categories: Cars, SUVs, Convertibles, Trucks.
If someone is looking for a new convertible, and I write about convertibles, I don't want to have 30 articles on convertibles on the sidebar at that point, I want a few articles on the TYPE of convertible the person is reading about. So if the article is about Affordable Convertibles, then I won't put an article in the sidebar about Porsche convertibles. They may be the same subject, but the user reading Affordable Convertibles won't have any interest.
So make sure you drill down your categories using subcategories that get closer and closer to the user's actual question and needs, then show only articles in that narrow category in the sidebar.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we reinstate the old website?
In a nut shell we had a great site that performed well and grew month on month but it perhaps looked a bit dated. A decision was taken to build a new site and the job given to a PR agency for some reason. All the titles, H1 tags, page content and url structure was changed and now the site has drop 50% of organic traffic. I've been tasked with trying to rebuild rankings but so far it's not going well. A snapshot of the old website still exists and i'm very tempted to have it reinstated in the hopes that our traffic will recover. What are your thoughts?
Technical SEO | | etienneb0 -
Googlebot and other spiders are searching for odd links in our website trying to understand why, and what to do about it.
I recently began work on an existing Wordpress website that was revamped about 3 months ago. https://thedoctorwithin.com. I'm a bit new to Wordpress, so I thought I should reach out to some of the experts in the community.Checking ‘Not found’ Crawl Errors in Google Search Console, I notice many irrelevant links that are not present in the website, nor the database, as near as I can tell. When checking the source of these irrelevant links, I notice they’re all generated from various pages in the site, as well as non-existing pages, allegedly in the site, even though these pages have never existed. For instance: https://thedoctorwithin.com/category/seminars/newsletters/page/7/newsletters/page/3/feedback-and-testimonials/ allegedly linked from: https://thedoctorwithin.com/category/seminars/newsletters/page/7/newsletters/page/3/ (doesn’t exist) In other cases, these goofy URLs are even linked from the sitemap. BTW - all the URLs in the sitemap are valid URLs. Currently, the site has a flat structure. Nearly all the content is merely URL/content/ without further breakdown (or subdirectories). Previous site versions had a more varied page organization, but what I'm seeing doesn't seem to reflect the current page organization, nor the previous page organization. Had a similar issue, due to use of Divi's search feature. Ended up with some pretty deep non-existent links branching off of /search/, such as: https://thedoctorwithin.com/search/newsletters/page/2/feedback-and-testimonials/feedback-and-testimonials/online-continuing-education/consultations/ allegedly linked from: https://thedoctorwithin.com/search/newsletters/page/2/feedback-and-testimonials/feedback-and-testimonials/online-continuing-education/ (doesn't exist). I blocked the /search/ branches via robots.txt. No real loss, since neither /search/ nor any of its subdirectories are valid. There are numerous pre-existing categories and tags on the site. The categories and tags aren't used as pages. I suspect Google, (and other engines,) might be creating arbitrary paths from these. Looking through the site’s 404 errors, I’m seeing the same behavior from Bing, Moz and other spiders, as well. I suppose I could use Search Console to remove URL/category/ and URL/tag/. I suppose I could do the same, in regards to other legitimate spiders / search engines. Perhaps it would be better to use Mod Rewrite to lead spiders to pages that actually do exist. Looking forward to suggestions about best way to deal with these errant searches. Also curious to learn about why these are occurring. Thank you.
Technical SEO | | linkjuiced0 -
Links disappeared
Hi, I am a wedding photographer based in Liverpool. I have been trying to do my own SEO for the last 6 months. I have been hovering around the top of page two for the main search terms for the past few years. I used an SEO company before christmas who got a lot of spammy links which resulted in my site dropping to page 4 of the SERPS. With the help of this forum I managed to locate them and disavow those links, and have tried to do it myself. I have managed to gain a few "featured weddings" on national wedding blogs and wrote a few articles for another wedding blog and also some forum comments. I have also got a few links for example from a wedding band in exchange for some photographs. I have got onto page 1 about 4 times, the best result was at position 6 on page 1 but every time I have slowly dropped out again. I have methodically (once a month) checked for any of the spammy links and updated the disavow list. My competitors have at best old forum comments and the like and on checking their websites with open site explorer are not actively link building at all. I have just checked my Webmaster tools and google is only recognising 51 links. (none of my good wedding blog links are there) I have an external links csv from the 28th June with 602 links on it. I changed my website around May of this year but it is still on the same domain name www.dwliverpoolphotography.co.uk. Can anybody help? Best wishes. David.
Technical SEO | | WallerD0 -
Spam link? Links from linguee
Hi Everyone My site received a notification of unnatural links in Webmaster Tools and the site has had a penalty applied. I can see there are a lot of links from a site : linguee.com .de. nl. ect ..more than 30k of them! I am not sure where did those links come from! The suddenly appeared over the weekend. Does anyone has similar experience before and any suggestion? Thanks Ricky
Technical SEO | | SEO-SMB0 -
Link Anchor Text
When we have run a Open Site Explorer analysis on our own site, it says that for all our internal links the Link Anchor Text is 'Help with logging in' I am a bit confused as to why it shows that. That text does appear in the header of the page, but is not the first piece of text. Why is it happening on our site?
Technical SEO | | MattAshby
Why do I not see this on other sites?
What affect does this have on our ranking?
What's the best fix? Example page that we ran on Open Site Explorer: www.rightboat.com/search?manufacturer=Beneteau&model=Antares+9.800 -
How to fix broken links?
Hi, I use WordPress CMS with Yoast SEO plugin. I have just found out that my 403 errors increased dramatically. It seems that all my tags below of each post are being broken for some reason. When i click on the tags i get the following massage: **403 Forbidden Request forbidden by administrative rules. ** I assume it has something to do with the configuration within Yoast SEO plugin. Dose anyone know how should i fix that? Thanks, Raviv evsGujA
Technical SEO | | Indiatravelz0 -
Image Link
If I have an image that is well optimiswed for a keyword that the page it is on is ranking for but i put a no follow in the image link - is this going to lose the value of the image on that page. A strange question i know but this image i have on my homepage is optimised around a keyword, the image is also a link but when i changed the link in the image to no follow i seem to have dropped rankings for that keyword. Probably consicidence but i thought i would throw this question out there and get some views?
Technical SEO | | pauledwards0 -
Would moving a large part of our website onto a separate website be SEO suicide?
Hello, Our website currently has what I would call educational and sales pages - which sells our services and also a techy section for the developer community. The developer pages on the website have some of the highest authority pages that we have and equates for about 50% of the content. It has been proposed to move the developer pages onto their own domain - away from the main website. Now, would this crush a lot of the SEO benefit that we have on our main site? Does anyone know of a workable solution that would help retain the SEO. Would linking to our main site from the developer site help? It would be great to hear what people think, Thanks,
Technical SEO | | esendex0