Too many SEO changes needed on a page. Create a new page?
-
I've been doing some research on a keyword with Page Optimization.
I'm finding there's a lot of changes suggested. I'm wondering that because of the amount of changes required is it better to create a new page entirely from scratch that has all the suggestions implemented OR change the current page?
Thanks,
Chris
-
Firstly see what Google thinks of the page. On-page SEO checkers require wider experience to use accurately and efficiently. You can't just take insights from online tools and run with them
If the page has no associated keywords / search queries (in Ahrefs, GSC, Google Analytics, SEMRush etc) then that would show Google isn't really that interested. Because keyword data (even from Google) is always heavily sampled, you'd also want to check if, as a 'landing page' (in Google Analytics), the page had been receiving any traffic from Google (Organic Search segment)
If the page is doing well despite what online tools say, rules be damned. If the page isn't performing well (or at all) then just re-build it from scratch in line with best practices, and 301 redirect the old URL to the new one. If the URL stays the same then just rebuild on the active URL, that's fine too (but don't publish until the complete re-build is 100% finished and you are 110% happy with it)
-
Chris,
As Jose stated there us a risk attached to creating a new page, however, if that's the only option then ensure that you have 301(s) in place.
-
Hi Jose,
Thanks for your reply.
It sounds like creating a new page would be the safer option?
If the URL is changed, would that diminish the value greatly i take, even if the URL is now optimised like the competitors pages?
-
Hi
If the page has already been indexed by google, you run the risk of losing the positioning you have achieved, as well as the backlinks that website has received. Therefore, I advise you to value before the importance and repercussions that it can have.
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best wordpress plugin for redirects, Old to new pages
What is the best wordpress plugin for redirects, Old to new pages?
Intermediate & Advanced SEO | | Michael.Leonard1 -
Mass Product Page Upload - SEO Issue?
Hi We will be adding a lot of products to our site, in a mass referencing exercise, not all in one go, but 10,000 split into a few loads. This product content won't be duplicate, but the quality of the information may be sparse and not very high. My question is, whether adding a bulk of these pages will reduce the pverall domain authority on our site? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
I've seen and heard alot about city-specific landing pages for businesses with multiple locations, but what about city-specific landing pages for cities nearby that you aren't actually located in? Is it ok to create landing pages for nearby cities?
I asked here https://www.google.com/moderator/#7/e=adbf4 but figured out ask the Moz Community also! Is it actually best practice to create landing pages for nearby cities if you don't have an actual address there? Even if your target customers are there? For example, If I am in Miami, but have a lot of customers who come from nearby cities like Fort Lauderdale is it okay to create those LP's? I've heard this described as best practice, but I'm beginning to question whether Google sees it that way.
Intermediate & Advanced SEO | | RickyShockley2 -
How Many Images on 1 Page Are Acceptable
Example I have a page with a slideshow of 35 pictures. They are all unique pictures and relevant to the page, have unique alt text, though no captions or description surrounding the images. Page also has a lot of unique written content. Question: is this large nr of pictures potentially overwhelming for search engines and they may think it is spammy and it would be a safer bet to only keep the top 10 pictures on such page? I did review this great whiteboard Friday - http://moz.com/blog/image-seo-basics-whiteboard-friday - and I noticed this at very end: "The other part, and I see this happen a lot especially with bigger clients, is when you put lots and lots of images on one page, like an image gallery, those pages tend to be very hard to get indexed. The reason for that is there's not a lot unique textual content. A lot of times it's just overwhelming to users. It doesn't provide a lot of benefit in a search result." My page has been indexed, but will ranking potentially be hurt and to play it safe I better reduce nr of pictures? I do understand the "do what is best for the user" scenario and that is what I am doing with a lot of amazing original pictures not found on any other website. However, with search engines we obviously have to consider how they operate as well. Thank you
Intermediate & Advanced SEO | | khi50 -
Changing the spellings of titles and URl changes
Hi, Changing the spellings of titles and URl changes We identifies 500+ titles with some issues like spellings and punctuations and short or too long. We want to change them, but the titles are connected with the URL's when we change the titles the URl's change as well. My questions are 1. Is it a good way to change them all in one shot or do few daily 2. As the URl's change will Google index drop the old pages as they would be 404 and index new ones? 3. Will we have chances to have drop in traffic due to this? 4. Any way to redirect? as we have a Drupal website Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
Will an RSS feed help new product get indexed? How to create one for product?
Hi I've read that creating an RSS feed for one of our ecommerce sites will help the products get indexed faster. Currently it takes google 4-5 days to index our new products, we want to speed that up. Will an RSS feed of the new products we have help? How do you create an RSS feed for this? Our blog gets indexed within minutes, but our main website, 4 days. Help!
Intermediate & Advanced SEO | | xoffie0 -
How to handle link building to product pages that change regularly?
How do I handle building links to an eCommerce site where the product pages change regularly because product is only available for a certain time frame? Should I focus on building links to the category pages instead?
Intermediate & Advanced SEO | | mj7750 -
Why are so many pages indexed?
We recently launched a new website and it doesn't consist of that many pages. When you do a "site:" search on Google, it shows 1,950 results. Obviously we don't want this to be happening. I have a feeling it's effecting our rankings. Is this just a straight up robots.txt problem? We addressed that a while ago and the number of results aren't going down. It's very possible that we still have it implemented incorrectly. What are we doing wrong and how do we start getting pages "un-indexed"?
Intermediate & Advanced SEO | | MichaelWeisbaum0