INBOUND LINKS FROM OTHER OWNED BRANDS HARMING MY MAIN SITE?
-
Hey,
I work for a company that owns 5 brands, all pretty large sites with 10,000s of pages.
We have one primary site, that has inbound links from all the other owned sites (4) resulting in 950k backlinks pointing to the domain.
For context, the primary domain has 781 referring domains (with 4 of them being the other owned sites).
My question was, will this excess of linking be harming the primary domain? Will the ration of backlinks to referring domains be seen as a negative quality indicator?
Charlie
-
No stress whatsoever. What you have done is identified an issue, to be monitored. If no sudden change in rankings or even a slow decline you are in a strong position. So no need for concern.
We are getting a lot of wins, by improving schema markup for our clients, perhaps do a schema review. Keep ahead of the pack.
Go get em, Regards
-
We tend to rank well on certain terms for the primary site, although not so great on other terms.
The other sites all rank well.
Here is an example of the sitewide link in the navigation of one of the owned sites.
So no immediate concern?
Thanks in advance.
Charlie
-
What your describing is not uncommon. Large companies often have interdependent websites interlinking.
The larger picture is whether google sees the structure as a PBN.
So first question is, how are the sites ranking, or at least the primary site? If the site is ranking well - then no urgency and need to change anything. So can you clarify?
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has your site ever been targeted by malicious link building executed by a competitor?
I'm pretty sure one of my client's sites has been targeted by malicious black hat link building tactics employed by a competitor site. Over the last few weeks we've gotten 100s of super low quality spammy backlinks. No one has been doing link building, so the only thing I can think of is that competitor entered our URL into some spammy backlink building sites. Has anyone else experienced this? It's the real estate industry, so I wouldn't be surprised considering how competitive it is, but I'd love to hear your experiences.
Link Building | | JBMediaGroup1 -
Links between own sites cause bad pagerank?
Many people say PR does not matter, but for me its an indicator that links from a domain with higher PR may rank better. My client has a about 4 different travel-sites of very different kinds of travelling. His sites are not ranking bad but all sites have just a PR 0-2 although the content is unique. I made the experience that even sites with few content will have at least a PR of 3 after some years with no SEO effort. One reason is may some part of duplicate content (4 Tours begin in Manaus, so the description for Manaus is on all the 4 Tour pages the same) but another is that the pages have few external links but many of other sites he is owning... like: also check out this -> link to another own site. Question: If I take all these links away (they even don't cause many referrals at all) - will this have a positive effect on rankings? Means trying to have always more external links from not self owned sites is a good start? Thanks for sharing your experiences Holger
Link Building | | inlinear0 -
Can copyright links to your site have a negative impact on your SEO?
many of the websites we designed have a copyright link in the footer. Like: webdesign by company name then this is made a hyperlink to our company website. Some of these websites have a high PR and other metrics but rarely are about webdesign. What is a clever thing to do? Tom
Link Building | | Onlinq0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
New Site Checklist - Links and Social Aspects
Hi I have a new site which launched around 6 weeks ago, new domain name with a partial keyword match on it, so its going to be a long process but one which I want to tred along the right path for long term results What I am looking for is a checklist if possible on sites that the site (which is a UK based home improvments company) should be listed on? The difficulty is because it can seem a boring subject (windows and doors) it makes it difficult to find authentic quality links, especially with no big budgets or pools of article writers I have registered against the likes of Brownbook, Yelp, Yell.com, Qype, Google Places covering the local aspect but what about the general external links Is it advisable to stay away from directory listings, blog comments, forum posts etc which is what a lot of the competition are doing (weatherseal .co.uk anglianhome .co.uk etc
Link Building | | ocelot0 -
Where are all the sites that are linking to me?
I need to compile a list of all the siters linking to my site, but my open site explorer analysis shows very few links. I know for certain that there are many many more sites linking to it (it's an academic site and there are links to it from a lot of academic directories). What am I doing wrong?
Link Building | | michalseo0 -
Inbound links vs. internal links
Which scenario does more to help SEO - A) An inbound link from a low traffic/low page rank site to my site B) An internal link where one page of my site links to another page on my site
Link Building | | DVanSchepen0