Adding Schema to multi-location Wordpress Website using Schema Pro
-
All, we're building a new version of our existing website using Wordpress and have both Yoast SEO Premium and Schema Pro installed. Our site has 70, a medical practice, has 70 different locations.
Each one of our locations has a page tile like the following: "Los Angeles | ABC Dental". The first part of the site title is the town we're located in followed by our site name.
Using Schema Pro, we're not sure about what to place into the "Name" field. You can see the direction from Schema Pro for local businesses here, https://wpschema.com/docs/add-schema-markup-for-a-local-business-page/
By default Schema Pro has the name field set to Site Title. However, using this on all 70 or our landing pages wouldn't provide the local aspect we want. It would just say ABC Dental. We changed this to use a new custom field where we could enter a more descriptive name.
Using our page title example of "Los Angeles | ABC Dental", would we simply enter this into the name field of Schema Pro? If not, would we format this another way such as "ABC Dental Los Angeles"
We could use some help in a strategy for Schema markup for multi-location businesses, in particular, the name field. All other information such as address, phone number, etc seems rather straight forward.
Thank you for the assistance
-
This schema defines the name of your business, it should just contain your business name (and nothing else)
"Name:_ This is the name of the business you are talking about_"
If the name of your business (legally, the name you trade with) is "ABC Dental", then this should be set to "ABC Dental"
Editing your business name for SEO is something that Google frowns upon at the GMB / schema level. Lots of the information which affects a businesses' prominence in the SERPs is cross-fed from schema, but also from Google My Business
For Google My Business, it's frowned upon to conjoin your location and business name (indeed this can cause GMB penalties)
"[Don't] Stuff only keywords in the title: Don’t take the advice above badly. If you have multiple keywords, just focus on the main one and keep the secondary ones for your website’s pages. A good example of keyword stuffing which you should avoid is the following: “Arcadia: Hotel, Motel, Bed and Breakfast, B&B, Restaurant in London. Google doesn’t like that and will often hard suspend pages that do this, so avoid it." ~ Cognitive SEO
"Your name should reflect your business’ real-world name, as used consistently on your shop front, website, stationery and as known to customers. Accurately representing your business name helps customers find your business online.
_Add additional details like address and/or service area, opening hours and category in the other sections of your business information. _
For example, if you were creating a listing for a 24-hour coffee shop in Southampton city centre called Shelly’s Coffee, you would enter that business information as:
- Business name: Shelly’s Coffee
- Address: 324 Poppy Street, Southampton
- Hours: Open 24 hours
- Category: Coffee shop
Including unnecessary information in your business name is not permitted, and could result in your listing being suspended. Refer to the specific examples below to determine what you can and can't include in your business name." ~ Google
Since Google frown on building out the business name with keywords (yes, EVEN location based ones) for GMB, and since LocalBusiness schema and GMB data serve similar functions for Google - why would they think any differently?
As such I'd personally not include your location in your business name specifically (either through schema or on GMB) as the benefit of doing so will be slight, whilst the risks may be more substantial (GMB / rich snippet spam penalties)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to manage two websites that have the same locations on GMB?
We have a client who sells chalet holidays on two different websites. There are 12 Chalets in total dotted around the alps. We want these locations to feature on Google My Business for both websites. However, it seems to only let us choose between having one website or the other. What's the best way to have both featuring all 12 chalets? Currently, we have them all listed individually in a grouped location under one website. Looking forward to hearing all your great geeky suggestions!
Local Listings | | SolveWebMedia0 -
Bad Google Reviews - Should I Remove the Map From My Website?
I have a Google map on a website. Currently, there are only two 1-star reviews — which show next to the company name on the map. We added the map for local SEO reasons, but I’m thinking I should take it down because customer experience supersedes local SEO. Why boost search rankings if the content will drive people away from converting? So basically, customer experience > local SEO. Question: Do you all agree, or do any of you have any evidence that I should leave it? For example, it’s below the fold, so it isn’t the first thing they see, and we really need to boost their local SEO.
Local Listings | | BlueCorona1 -
Hosting Plans that offer multiple servers in different locations?
Hoping that someone may be able to advise if they've come across a hosting plan that offers multiple server locations within 1 plan? ie. One in Australia and another one in UK for example?
Local Listings | | IsaCleanse0 -
For Google's Structured Data, should I change my listings from Product schema to Local Business schema?
I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!
Local Listings | | stuartstein0 -
Google Business listing algorithm when listing the top 3 locations in Google Search
Hi, awhile back I decided to make separate website contact pages by location and Google Business listings(some being just a service location with no address displaying) for Greenshield Pest Control Inc to help better target per city key term searches. Please refer to screenshot A http://puu.sh/qxWjH/6153c0edf2.png and B http://puu.sh/qxWfJ/bff7ad02cf.png. A) Searching "pest control belleville" brings up the Belleville Greenshield business listing in the top 3 as desired. B) Searching "pest control brockville" brings up the Kingston Greenshield listing in the top 3. While they do provide service for the Brockville location we don't have a dedicated Brockville service location and listing setup. I'm happy the Greenshield listing shows up in the search for case B but my question is does anyone know why Google decided for two out of the top 3 listings(Greenshield and Enviro Guard Plus Inc) to use a non-Brockville business listing? Kingston is 45mins away from Brockville and Harrowsmith about 1 hour away. Is there a certain distance range a Google business listing has to be for it to have a chance to be included in the search besides the actual city I'm searching for?
Local Listings | | FPK0 -
Google My Business for a Multi-Business Showroom
We are considering signing up for a multi-business showroom co-op concept in our area. Basically this space (1 address) has 10+ businesses that have their products represented at the location. There is one person working that passes along the leads to the individual companies when someone visits the showroom and shows interest in a product. I know at least 5 of the businesses are using this address for a Google My Business profile, and we would like to also. I am looking for some advice on best practices and strategy to ensure were not violating any of Google's policies. Here is a link to the showroom: http://www.brookfieldhomeandideacenter.com/
Local Listings | | JohnWeb120 -
Will changing my business location affect my ranking for localised searches in my original area?
I run a mobile outdoor personal training service in London, UK (i.e. no bricks and mortar gym). Or, rather, my business is in London (all my clients and the freelance trainers that work for me) but I'm personally due to move out to the county of Suffolk. As I work from a home office and my company's registered address is my home, that means I have to inform Companies House and various government agencies that the company has moved. Does this mean: a) I also must tell Google the company has moved, and; b) if I do will Google start to see my website as being for a Suffolk-based company? I really don't want this to happen: my clientele are mostly in London., I still want to market to Londoners. And if I want to expand the areas covered by my company, Suffolk is not high on my list. You'll excuse me if this is a simple question! Thanks for any help you could give
Local Listings | | fionadoggett0 -
One company - 2 websites
One of our clients decided to launch a 2nd website to market specific products and services that they provide. The trouble is, they have the same address, phone number and have a similar name. Whilst we have had some success and both websites are on page 1 for their primary keywords, I have a bad feeling that they may have hit a glass ceiling. Does anyone have any suggestions on how to perform local SEO?
Local Listings | | maxweb0