Adding Schema to multi-location Wordpress Website using Schema Pro
-
All, we're building a new version of our existing website using Wordpress and have both Yoast SEO Premium and Schema Pro installed. Our site has 70, a medical practice, has 70 different locations.
Each one of our locations has a page tile like the following: "Los Angeles | ABC Dental". The first part of the site title is the town we're located in followed by our site name.
Using Schema Pro, we're not sure about what to place into the "Name" field. You can see the direction from Schema Pro for local businesses here, https://wpschema.com/docs/add-schema-markup-for-a-local-business-page/
By default Schema Pro has the name field set to Site Title. However, using this on all 70 or our landing pages wouldn't provide the local aspect we want. It would just say ABC Dental. We changed this to use a new custom field where we could enter a more descriptive name.
Using our page title example of "Los Angeles | ABC Dental", would we simply enter this into the name field of Schema Pro? If not, would we format this another way such as "ABC Dental Los Angeles"
We could use some help in a strategy for Schema markup for multi-location businesses, in particular, the name field. All other information such as address, phone number, etc seems rather straight forward.
Thank you for the assistance
-
This schema defines the name of your business, it should just contain your business name (and nothing else)
"Name:_ This is the name of the business you are talking about_"
If the name of your business (legally, the name you trade with) is "ABC Dental", then this should be set to "ABC Dental"
Editing your business name for SEO is something that Google frowns upon at the GMB / schema level. Lots of the information which affects a businesses' prominence in the SERPs is cross-fed from schema, but also from Google My Business
For Google My Business, it's frowned upon to conjoin your location and business name (indeed this can cause GMB penalties)
"[Don't] Stuff only keywords in the title: Don’t take the advice above badly. If you have multiple keywords, just focus on the main one and keep the secondary ones for your website’s pages. A good example of keyword stuffing which you should avoid is the following: “Arcadia: Hotel, Motel, Bed and Breakfast, B&B, Restaurant in London. Google doesn’t like that and will often hard suspend pages that do this, so avoid it." ~ Cognitive SEO
"Your name should reflect your business’ real-world name, as used consistently on your shop front, website, stationery and as known to customers. Accurately representing your business name helps customers find your business online.
_Add additional details like address and/or service area, opening hours and category in the other sections of your business information. _
For example, if you were creating a listing for a 24-hour coffee shop in Southampton city centre called Shelly’s Coffee, you would enter that business information as:
- Business name: Shelly’s Coffee
- Address: 324 Poppy Street, Southampton
- Hours: Open 24 hours
- Category: Coffee shop
Including unnecessary information in your business name is not permitted, and could result in your listing being suspended. Refer to the specific examples below to determine what you can and can't include in your business name." ~ Google
Since Google frown on building out the business name with keywords (yes, EVEN location based ones) for GMB, and since LocalBusiness schema and GMB data serve similar functions for Google - why would they think any differently?
As such I'd personally not include your location in your business name specifically (either through schema or on GMB) as the benefit of doing so will be slight, whilst the risks may be more substantial (GMB / rich snippet spam penalties)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need separate local numbers for two fitness locations?
I'm beginning local search work for a local studio that has two locations in the same city. Do I need to provide two different phone numbers in my NAPs for each studio or can both locations have the same phone number? Thanks! Ann
Local Listings | | amws240 -
Inputting Schema for Website When Using a Markup Generator
Hi Guys, I think this may be fairly straightforward but couldn't find an answer online. I wish to input Schema on a website and have generated the JSON-LD markups for a local business. 1. Do I just add this into the header and if so should it be at the start or end? 2. Do I just add to the homepage? 3. If I have multiple markups (Local Business, Website, etc.) do I put them all in one header Thanks! Jack
Local Listings | | Jack11660 -
Our website ranks first in SERP but is not listed in google local list
Hi, Our website is currently (and has been) ranking 1st for a number of keywords but is not listed under the Google Local list. I have double check that all the (physical) info is correct. I do not have a duplicate page. When I order the Google Local results in rating order, we then appear on top! Has anyone come across such a situation and would you have tips on how to solve this issue? Thanks!
Local Listings | | GVZH1 -
Maps: How to get business showing for [keyword] + [location]
Hi there, I'd like to know how to improve a business listing so that it shows up not only when people type in the company name but also when they type in keywords related to that company. Say the company is a yacht broker based in Portsmouth. How would I get their listing to show in Google Maps when people search for: 'yacht broker' (when Google knows their location is near Portsmouth) and 'yacht broker portsmouth' or 'yacht broker hampshire'. Many thanks.
Local Listings | | Bee1591 -
How does Google choose the photo added above a Google+ result?
When I do a brand name search for a client, it pulls their G+ info into the right side bar and it adds three images above the G+ info. One is a photo, one is the Streetview, and one is the Google Maps results. On this particular client, the photo being pulled is from Google Images and not from the G+ page. Their G+ page is verified and has 17 photos in it, none of which are this particular photo. Please advise.
Local Listings | | LocalEnthusiast0 -
Update business name across 150+ locations
We have 150+ locations. The current names in GMB vary based on the branch. They may include a branch number or city location in the title or some variation of the company name. We'd like to update these to reflect our company wide branding and drop the branch #/location. Any ideas on the impact of this change?
Local Listings | | Jason.Capshaw0 -
Do Citations help will all local rankings/Pages on my website or just the page it's linked to
Hi All, My ecommerce site has different category/landing pages for each of my branches . I'm currently getting some more citations done as wondered the following Is it a general rule to say, that the more citations you have the better as long as they are consistent and free? Given that I have different categories /landing pages showing the NAP of my individual branches along with unique content, should all these extra citations help with local rankings across my whole site or is it usually just helping the specific localized webpage it's pointing to ? I can get a company to help me do my citations but to do all the branches, it is going to be quite expensive. Is citations quite a big individual SEO factor in local search as opposed to on page seo factors etc etc. Any advice greatly appreciated. thanks Peter
Local Listings | | PeteC120 -
How to get listed on Google My Business without any physical location ..?
I want to know the process to get listing on Google my business. I have a website, domain email ID, address all information, but Google is asking for Storefront photo. So, please suggestion me the process to get listing on Google Local Business without any storefront. Thank you.
Local Listings | | 1akal0