Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Listings
    5. Google Business - Adding location into business name

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Business - Adding location into business name

    Local Listings
    3
    6
    1311
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • omeryamac
      omeryamac last edited by

      Hello,

      I've a client that has many services in different locations and addresses with the same website and phone number. But the thing is they want me to involve location name to business name. Is there a way to add and verify as bulk ?

      1 Reply Last reply Reply Quote 0
      • MiriamEllis
        MiriamEllis Subject Expert @omeryamac last edited by

        You're welcome, Omer!

        1 Reply Last reply Reply Quote 1
        • omeryamac
          omeryamac @MiriamEllis last edited by

          Thanks for your thoughts. I'll take into account this spam risk has bad effects for future. And for the big brands, we might face to worse issues.

          Thank you

          Ömer

          MiriamEllis 1 Reply Last reply Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert @omeryamac last edited by

            Hi Omer,

            Adding modifiers of any kind to the business name is against Google's guidelines. Your client is actually right that having city names in the business name can increase local rankings, but it's considered spam to do so and businesses that are ranking via this tactic are at risk of red flags being raised at Google if they notice it, if a competitor reports the company, etc. So, while your customer is right that this tactic can increase rank, it isn't really worth it to spam Google.

            omeryamac 1 Reply Last reply Reply Quote 1
            • omeryamac
              omeryamac last edited by

              Thank you Patrick. These addresses are real and customers can go and visit. It's a home appliance repair service chain. Also they give service in customer's house.

              Their marketing dep. think that adding location name to business name helps to rank better. But it's good to hear that it's not a strong effect since I set NAWP properly. I'll try to convince in that way and check the tools you mentioned.

              Thanks !

              Ömer

              MiriamEllis 1 Reply Last reply Reply Quote 0
              • PatrickDelehanty
                PatrickDelehanty last edited by

                Hi there

                Google recommends using a local number for different locations when possible, so try to stick to that methodology when possible. Are these actual business locations or just addresses that customers would not go to? In that case, I would also check out service-area businesses on Google My Business, as this sounds like it could be applicable to your business model.

                When it comes to the business name, do not include a city in the location. If you are properly listing NAWP & category information, then you should not have to list the city name in the name. Stick to the business name with no location information.

                You can utilize bulk listing tools like Moz Local, as well as Whitespark. Both will put your business information on relevant citations and listings outlets. Focus on properly categorizing and listing your business information, and you should be all set.

                Hope this helps - I am sure more people will have more details to add! Good luck!
                Patrick

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Katarina-Borovska

                  Adding Multiple Country Locations for Google Business Listings

                  Hi Moz community, I hope everyone is well. I would like to ask for your advice on how to show a Google Business listing in both the UK and US for our brand. I understand that you can add multiple locations to your Google listing under the 'Manage Locations' tab but I wasn't quite sure how it worked in practice.  I have a couple of questions below: If we have 2 registered locations/offices (one in the UK and one in the US) are we able to create 2 separate locations that will show our business listing correctly in the right-hand margin when people search for our brand in the US and UK respectively? If so, when a user finds our business listing in the US, are we able to serve them our US website version when they click the 'Website' button, as opposed to showing them our UK website?  Our US website has been created as a sub-directory from our main UK site and can be seen as: www.example.com/us/ I hope someone is able to help, and thank you in advance.
                  Katarina

                  Local Listings | | Katarina-Borovska
                  0
                • Sociable_Bistro

                  How to Have Multiple Listings appear on Google maps

                  Hi my client has two locations for his restaurants: Me Gusta Tacos He wants to have both his locations show up in the map pack, which they currently do when you type in Restaurants, Dinner, food near me etc... However, when you google Me Gusta Tacos the Google listing shows up on the right for one of his locations, but there isn't a Map Pack for his two locations. I wasn't sure if a map pack only shows up when there are 3 or more locations, for instance, a chipotle which I added an image below to compare too. HGOgln5 Jgdoi4Y

                  Local Listings | | Sociable_Bistro
                  0
                • Gavo

                  Changing the business name in citations and GMB

                  In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd. Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect? Thank you in advance for your advices!

                  Local Listings | | Gavo
                  1
                • stuartstein

                  For Google's Structured Data, should I change my listings from Product schema to Local Business schema?

                  I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b  Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!

                  Local Listings | | stuartstein
                  0
                • bpurdue

                  "Duplicate" on Google Local - Attorney and Business Listing

                  For our law firm, we have a Google Local listing for the firm (Riddell Law LLC).  Google also created a local listing for one of the attorneys (Riddell) (we didn't create it, but are in the process of verifying it).  Both listings are at the same address.  Moz Local says these are "duplicates" - is that true?  Would Google penalize us for this?  I am not sure how to fix it - both the individual attorney and the business are in fact at the same address. If anyone has any advice I would greatly appreciate it!  Thank you!!

                  Local Listings | | bpurdue
                  0
                • alihus

                  Google My Business for 2 Websites With the Same Location

                  Hi,
                  My client has two separate websites with different business names but under one location and phone number. The websites are for two separate services that he offers.
                  My question is that if creating two Google+ for business pages for the two businesses bad for their SEO or local ranks?
                  And what about creating local listings for both?(This does not seem logical to me personally!!)
                  Thank you for the kind answers in advance.

                  Local Listings | | alihus
                  0
                • Houdoe

                  How to deal with wrong location in Google SERP

                  Hi, If I understand correctly, Google provides search results based on the location of the user. That's fine, because most of my clients are local. But if I look at my own search results, Google thinks I'm in a totally different town. Most likely based on my IP address. Of course I can solve that for myself, but the same goes for my potential clients. Is there a way to deal with this, from an seo perspective? For instance find out where most of the the IP providers are located and target that location?

                  Local Listings | | Houdoe
                  1
                • surfsup

                  Description on Google+ & ALL Citations the same or?

                  Does it matter if the description is different on Google local and all the citation websites? Some websites allow a lot of description, some don't. So my question is it only the company name+address that needs to be the same across the board or the description has to be the same too?

                  Local Listings | | surfsup
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.