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    5. Trading As Business Name

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Trading As Business Name

    Local Listings
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    • GrouchyKids
      GrouchyKids last edited by

      Some businesses are set us with a company name but trade under another name (or numerous other names).

      What's the best way to handle this when it comes to Knowledge Graph & Schema.org and what about NAP consistency?

      Am assuming the only way to handle this is to do something like this:

      Blue Widgets Ltd trading as Cars UK

      Or is there a better way?

      1 Reply Last reply Reply Quote 0
      • sashaloster
        sashaloster last edited by

        nice post

        1 Reply Last reply Reply Quote 0
        • vaqyc
          vaqyc last edited by

          nice post, ty!

          1 Reply Last reply Reply Quote 0
          • Domestren
            Domestren @MiriamEllis last edited by

            nice post reaaly nice good

            1 Reply Last reply Reply Quote 0
            • neelyccorey
              neelyccorey last edited by

              If you are open to new ideas, you can create a unique and memorable design for your cryptocurrency, thanks to international blockchain web design agency. Creating web design for cryptocurrencies may require an individual approach, as each cryptocurrency is unique and has its own peculiarities. That's why you should turn to trained professionals who have been helping people make cryptocurrency designs for years. Uniqueness and a sensible approach to design are key aspects of success.

              1 Reply Last reply Reply Quote 0
              • sanase3347
                sanase3347 last edited by

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                1 Reply Last reply Reply Quote 0
                • MiriamEllis
                  MiriamEllis Subject Expert @GrouchyKids last edited by

                  Hi Justin,

                  So sorry you were unwell and I hope you're feeling better. I'm afraid I'm not quite understanding your follow-up regarding citations. Your initial question was about use of DBAs. If you have a second question, please share a few more details and I'm happy to keep chatting!

                  1 Reply Last reply Reply Quote 0
                  • GrouchyKids
                    GrouchyKids last edited by

                    Hi Mirriam,

                    Sorry for the delay have been unwell, great answer as always.

                    The business generally works outside of their local area,  but they currently have no central index listing and limited local presence.

                    It seems crazy not to build some of the basic citations to raise their profile online.

                    Justin

                    MiriamEllis 1 Reply Last reply Reply Quote 0
                    • MiriamEllis
                      MiriamEllis Subject Expert last edited by

                      Hey There,

                      So, when a business is local, it's typical that we consider what Google wants first, because of their dominant role in local search.

                      What Google wants you to put on your listings is whatever name appears on your street signage, how you answer the phone, etc. So, if you are Cars UK on the sign above the door, you should be Cars UK on your Google listing. This then, would make sense as how you brand yourself in other areas, as well, such as in your schema, so that Google can associate your listing name with all other assets belonging to the business.

                      What I can't answer for you is questions related to legal requirements in your country. That would be something to discuss with a government official or business attorney.

                      Domestren 1 Reply Last reply Reply Quote 2
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