Google My Business app search report

[RandyHT]

What is the deal with the search reports in the Google My Business app?  I downloaded this app so prospective customers could message my business, and when I look at the search reports on the app, the results seem nonsensical.  According to google analytics my business receives pretty steady traffic every day.  Why does the report say that I receive zero visitors one day and 400 the next? (See the screenshot below)

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[sarahwalsh]

Your business needs to have a Google My Business account,

This will help to improve a business's local SEO.

This helps improve your local SEO, by stating your company's name, the address, and phone number which can help improve the business's SEO .

[RandyHT]

Thank you.  That reply is helpful

[VeroBrain]

Hi Randy,

Hope this clarifies the Google My Business report features.

Although Google My Business belongs to Google as well, GA and GMB are different tools/platforms.

Therefore, the reports of GMB are related to the interactions of the searchers with your Google My Business listing and/or your Google Maps listing, i.e. people that saw your Google My Business or Google Maps and if they called you, or went from there to visit your website. https://www.google.com/intl/en/business/

On the other hand, Google Analytics counts all the traffic that actually went into your website. That includes, organic traffic, direct traffic, social traffic, referral traffic, etc.

Let me know if this is clear enough. All the best,

Mª Verónica