Which SEO tactic should I concentrate on first?

[CreativeExpress]

Hi All,

I'm a freelancer specialising in marketing and advertising for small businesses Creative Express and I was wondering what I should concentrate on first in terms of SEO?

I know that targeting the right keywords are important, as are backlinks, but also TOS etc. I haven't built up much of any, but the time has come to put in significant effort in SEO.

Is there something that I should be putting the most effort in to? Is there a list somewhere that shows priorities?

Thanks in advance,

Dan

[sarahwalsh]

So if you have a brand-new website, or you havent improved your businesses seo before, let's say that you hiring an seo agency or you are doing the work yourself.

We would concentrate on the on-site seo first, make sure all the content marketing, page titles, the alt text the meta titles and meta descriptions are all written in a white hat way.

we got a company which builds summerhouses, on to the first page but just making sure that the on-site seo is high quality.

[CreativeExpress]

Thanks, those are some good resources.

It's a shame there isn't a definite order, I could really do with following a definitive checklist to work my way through. Never mind, I'll just spread my time fairly evenly.

Cheers

[effectdigital]

In SEO, most of the ranking factors are weighted relatively equally. It's less about cherry picking the easy-wins, and more about putting in volumes and volumes of effort (overall)

Moz does have some notes on top ranking factors: https://moz.com/learn/seo/on-page-factors - but they're not numbered, or in a particular order (as far as I know)

You can search Google for "top Google ranking factors" but you'll just get loads of different answers, ordered differently.

This list isn't awful: https://optinmonster.com/seo-ranking-factors/ - but I'm sure  many people here will take issue with it, as they would with any list that was posted

I actually think a number of Moz's Whiteboard Friday videos are pretty spot-on:

• https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
• https://moz.com/blog/does-seo-boil-down-to-site-crawlability-and-content-quality-whiteboard-friday
• https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday

^ These are my three go-to videos in terms of beginning to learn about (or teach) SEO