Large Competitor closed, how to capitalize in search. Any ideas?
-
Hey Mozzers,
One of our biggest competitors closed down on January 1st, 2020 in several US cities. They did stay open in some areas just FYI. The competitor's website is www.execucar.com. This is a very large company that has a presence in almost all US major airports. It's a private car service just like Uber but for wealthy individuals.
For example. when you search " lax car service" they are #3 on Google or "car service to lax" they're #2 still.
What can we do to get more of their traffic and actual business? Has anyone done something like this before or knows quick and easy tactics to get their clients? We have a local landing page: https://dcacar.com/lax-car-service that ranks 9 through 11 for those same keywords.
Thanks for your thoughts and time.
Davit
-
Hi Miriam,
Hope you're doing well. Thanks for always answering my questions.
Yes, they closed at LAX Los Angeles and many other US cities as well. But they still rank for that location and rank very well. It has been almost 2 months since they stopped their operation at LAX. And to answer your 2nd question yes, we do serve LAX we're not ranking as well as we would like but I was hoping to try to capitalize on this opportunity.
One thing to mention that is important is this. Their website does not mention that they no longer serve these locations, in fact their city page still lists these pages as being served. But if you try to get a quote online or even call the phone number you will get a response that we no longer serve this location.
The company was sold to a venture capital firm which decided to close some of the unprofitable cities. I reached out to the venture firm to see if it possible to buy their local phone number, customer email list etc but they are not interested in selling those. So I was wondering what else can I do to get their customers. They have been in business for almost 20 years and they do have a large number of customer lists etc.
-
Hi Davit!
Some questions:
Are you saying that this business closed its location that services LAX, but they are still ranking for it?
Or, are you saying they still have a location open there?
Do you serve LAX?
Please, let me know. Thanks!
-
Same happened with https://www.devicesprice.com/ I have hired to worker who help me in case but I am also wondering to get good idea.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site: search showing funny results
Hi When i do a site: search on my domain the very last result it returns is a URL which is listed as my domain but does not exist on my website. When clicked it redirects to a really spammy page. If im not being clear just let me know, quite hard to explain the situation! Any thoughts to get rid of this?
Intermediate & Advanced SEO | | TheZenAgency0 -
Large sites linking to us in their menu
Hello, I am digging in to our in-links in WMT and notice that we have a number of sites that link to us in their menu or every page on their site, making for hundreds of thousands of links to our site. Here is an example:
Intermediate & Advanced SEO | | evansluke
http://www.askthebookie.com/ (in the topmost right menu there is a link to our forums) http://www.covers.com/postingforum/ There are about a dozen or so sites that link to our homepage tens-of-thousands of times. Should I disavow them, or is this be viewed as a legitimate link? Thanks in advance for any help!0 -
Noindex search pages?
Is it best to noindex search results pages, exclude them using robots.txt, or both?
Intermediate & Advanced SEO | | YairSpolter0 -
Local Search For Multiple Locations With One Physical Address
I have a company that works in multiple locations but only has a physical address in one location. Is it possible to get this type of business listed in multiple locations? What is the most ethical way of doing this? Any help would be greatly appreciated. Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
High Rankings, Search Volumes & Low CTR
I'm hitting a roadblock: I've successfully optimized our company website for 5 keyphrases, 3 of which we're ranking #1 in Google.com for, and for which monthly search volumes in the US are > 10,000. Yet, our CTR for those searches is below 1%!!! In plain words: people are looking for our industry, find us on as the first result, yet don't click on us! It's the first time I've experienced this in SEO and I'm wondering what is going on - and if anyone has suggestions. Any help is appreciated...
Intermediate & Advanced SEO | | quickmobile0 -
Good idea to point all registered domains to main site?
We have close to 60 domains that we are considering pointing to our main site. Is this type of a redirect a good idea? We have a number of domains that are industry related but do not have our brand name in the domain. Should we point these sites to our homepage as well? Pros/Cons? Examples: <colgroup><col width="201"></colgroup> XXXXX.BE XXXXX.BIZ XXXXX.BZ XXXXX.CC XXXXX.CO XXXXX.CO.UK XXXXX.COM XXXXX.INFO XXXXX.JOBS XXXXX.ME XXXXX.ME.UK XXXXX.MOBI XXXXX.MX XXXXX.NET.CN XXXXX.NL XXXXX.ORG.UK XXXXX.TW XXXXX.US XXXXX.WS XXXXXEXCHANGE.COM XXXXXONLINE.COM WIDGETSRUS.COM WIDGETBLOG.COM |
Intermediate & Advanced SEO | | NaHoku0 -
Xml Sitemap for a large automobile website
Hello moz fellas, I need expert advice for PakWheels about xml sitemap generation. There are hundreds of thousands of pages (mostly USG) and these are increasing day by day. What is the best practice of controlling all these pages in xml format. Where can we generate sitemap.xml to submit in Google and Bing webmaster tools. Your input may help us in managing these URLs in an xml format. Thanks
Intermediate & Advanced SEO | | razasaeed1 -
Image Search algo changes
Just seen the image algo changes that have apparently been put into place in the last 3 months My spam tester image site didnt seem to feel anything. Did anyone feel image search change (for better or worse?) And on what dates? Cheers Stephen
Intermediate & Advanced SEO | | firstconversion0