How important is it to add hyphens between words in URL Permalink Structure?
-
We have an issue with our URL Permalink Structures for dynamically generated pages on our website. As we generated hundreds of pages, it does not automatically Space the Words in the Permalink Structure .
For example, if we have a product name Under Armour Fire Basketball Shoe , it will show up in the url as:
"mywebsite.com/underarmourfire-basketballshoe"
vs
"mywebsite.com/under-armour-fire-basketball-shoe"
How important is it that the URL includes these spaces between each word in the permalink?
-
Hi Aspirant. these hyphens assume a significant job with regards to rank that particular watchword prefers in the event that you do it as such 'nderarmourfire-basketball shoe' google will search for basketball shoe catchphrase to rank rather than basketball shoes. Much the same as you see here best boxing gloves kept all the permalinks with hyphens and they are positioning. SO I will propose you to do something very similar to your site in the event that you need to up your positioning.
On the off chance that you need further recommendations, you are welcome!
-
Hello Aspirant. these hyphens play a very important role when it comes to rank that specific keyword like if you do it this way 'nderarmourfire-basketballshoe' google will look for basketballshoe keyword to rank instead of basketballshoes. Just like you see here best boxing gloves kept all the permalinks with hyphens and they are ranking. SO I will suggest you to do the same thing with your site if you want to up your ranking.
If you need any more suggestions, you are welcome!
-
It is best practice to separate all words with dashes but it's not going to make or break your rankings.
The search engines are smart enough now to decipher that underarmourfire-basketballshoe is really "under armour fire basketball shoes". Just type in the former into Google and you'll see that Google asks if you meant the latter.
Also, you can find hundreds of examples of "messy" URLs that rank top ten proving that that one factor alone isn't going to make or break your success.
If it's a simple fix for a programmer to make it so your URL's use dashes between all words then I'd say fix the problem. But if it's a big deal that would take a lot of time/resources, the argument could easily be made to pass on this issue for the time being to knock out other more important items.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Parameters
Hi Moz Community, I'm working on a website that has URL parameters. After crawling the site, I've implemented canonical tags to all these URLs to prevent them from getting indexed by Google. However, today I've found out that Google has indexed plenty of URL parameters.. 1-Some of these URLs has canonical tags yet they are still indexed and live. 2- Some can't be discovered through site crawling and they are result in 5xx server error. Is there anything else that I can do (other than adding canonical tags) + how can I discover URL parameters indexed but not visible through site crawling? Thanks in advance!
Intermediate & Advanced SEO | | bbop330 -
[Advice] Dealing with an immense URl structure full of canonicals with Budget & Time constraint
Good day to you Mozers, I have a website that sells a certain product online and, once bought, is specifically delivered to a point of sale where the client's car gets serviced. This website has a shop, products and informational pages that are duplicated by the number of physical PoS. The organizational decision was that every PoS were supposed to have their own little site that could be managed and modified. Examples are: Every PoS could have a different price on their product Some of them have services available and some may have fewer, but the content on these service page doesn't change. I get over a million URls that are, supposedly, all treated with canonical tags to their respective main page. The reason I use "supposedly" is because verifying the logic they used behind canonicals is proving to be a headache, but I know and I've seen a lot of these pages using the tag. i.e: https:mysite.com/shop/ <-- https:mysite.com/pointofsale-b/shop https:mysite.com/shop/productA <-- https:mysite.com/pointofsale-b/shop/productA The problem is that I have over a million URl that are crawled, when really I may have less than a tenth of them that have organic trafic potential. Question is:
Intermediate & Advanced SEO | | Charles-O
For products, I know I should tell them to put the URl as close to the root as possible and dynamically change the price according to the PoS the end-user chooses. Or even redirect all shops to the main one and only use that one. I need a short term solution to test/show if it is worth investing in development and correct all these useless duplicate pages. Should I use Robots.txt and block off parts of the site I do not want Google to waste his time on? I am worried about: Indexation, Accessibility and crawl budget being wasted. Thank you in advance,1 -
Duplicate URLs ending with #!
Hi guys, Does anyone know why a site can contain duplicate URLs ending with hastag & exclamation mark e.g. https://site.com.au/#! We are finding a lot of these URLs (as duplicates) and i was wondering what they are from developer standpoint? And do you think it's worth the time and effort adding a rel canonical tag or 301 to these URLs eventhough they're not getting indexed by Google? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Are backlinks the most important factor in SEO?
I have had an agency state that "Backlinks are the most important factor in SEO". That is how they are justifying their strategy of approaching bloggers. I believe there are a lot more factors than that including Target Market definition, Keyword identification an build content based on these factors. What's everyone's thoughts?
Intermediate & Advanced SEO | | AndySalmons0 -
Link Juice + Site Structure
Hi All, I have attached a simple website model.
Intermediate & Advanced SEO | | Mark_Ch
Page A is the home page attracting 1000 visitors per month.
One click away is Page B with 400 visitors per month, so on and so forth. You get an idea of the flow and clicks required to get to various pages. I have purposely placed Pages E-G to be 3 clicks away as they yield very little traffic. 1] Is this the best way to distribute link juice?
2] Should I point Pages C + D back to page A to influence its Page Rank (PA) Any other useful advice would be appreciated. Thanks Mark vafnchI0 -
Recommended URL Structure
Hello, We are currently adding a new section of content on our site related to Marketing and more specifically 'Digital Marketing' (research reports, trend studies, etc). Over time (several months, or 1-3 years) we will add more 'general' marketing content. My question is which of the following URL structures makes more sense from an SEO perspective (and how best to quantify the benefit of one over another): www.mysite.com/marketing/digital/research/... www.mysite.com/digital-marketing/research/.. Thanks, Mike
Intermediate & Advanced SEO | | mike-gart0 -
How to structure articles on a website.
Hi All, Key to a successful website is quality content - so the Gods of Google tell me. Embrace your audience with quality feature rich articles on your products or services, hints and tips, how to, etc. So you build your article page with all the correct criteria; Long Tail Keyword or phrases hitting the URL, heading, 1st sentance, etc. My question is this
Intermediate & Advanced SEO | | Mark_Ch
Let's say you have 30 articles, where would you place the 30 articles for SEO purposes and user experiences. My thought are:
1] on the home page create a column with a clear heading "Useful articles" and populate the column with links to all 30 articles.
or
2] throughout your website create link references to the articles as part of natural information flow.
or
3] Create a banner or impact logo on the all pages to entice your audience to click and land on dedicated "articles page" Thanks Mark0 -
URL Length or Exact Breadcrumb Navigation URL? What's More Important
Basically my question is as follows, what's better: www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs). or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain). In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same. To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure? Please advise, Shawn
Intermediate & Advanced SEO | | Romancing0