Anyone know the benefit of URLs being in the target language?
-
For example, a page targeting the spanish language, does it make a difference if the URL is
site.com/i-don't-speak-spanish
vs
-
Hi there,
I think you might get a better CTR if your URL is in the target language.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change my website urls?
We're translating our website in a few languages (FR / DE / JP) using subdirectories. So our website will have the following urls www.brand.com/en
On-Page Optimization | | dcalexandra
www.brand.com/fr
www.brand.com/de
www.brand.com/jp I would like to change the url structure of a few pages from www.brand.com/section/feature-name to www.brand.com/feature-name Is it a good idea to do this now since we're adding the subfolders and these are anyway new urls in google's eyes?0 -
URL structure for professional services across multiple industries
I am working with a company who does consulting work across multiple industries, but the services are essentially the same. Example Services: They implement "Customer Relationship Management" systems and "Data Archiving" Solutions. Example Industries: The services above can each apply to "Oil & Gas" or "Retail". Example URL Structures: mysite.com/oil-gas <-- This page would also contain links to all of the services provided to the Oil & Gas industry. mysite.com/oil-gas/customer-relationship-management-system mysite.com/retail mysite.com/retail/customer-relationship-management-system This seems like the best way to go, as long as i'm writing unique content, for each industry, for each service (i.e. I need to explain how a CRM solution solves specific problems in retail and OTHER specific problems in Oil & Gas). While there will certainly be some overlap, this approach seems logical to me. The URL length isn't too long either, which is nice. The company currently solely focuses on services in URL structure (not a very deep site): mysite.com/customer-relationship-management-system mysite.com/data-archiving Since they have already worked with hundreds of clients in multiple industries, it seems smarter to start focusing more on individual customer segments. Would anyone else do this differently? Thanks, Alex
On-Page Optimization | | MeasureEverything0 -
Is using hyphens in a URL to separate words good practice?
Hi guys, I have a client who wants to use a hyphen to separate two words in the URL to make each work stand out. Is is good or bad practice to use a hyphen in a URL and will it affect rankings? Thanks!
On-Page Optimization | | StoryScout0 -
Two URL's for the same page
Hi, on our site we have two separate URL's for a page that has the same content. So, for example - 'www.domain.co.uk/stuff' and 'www.domain.co.uk/things/stuff' both have the same content on the page. We currently rank high in search for 'www.domain.co.uk/things/stuff' for our targeted keyword, but there are numerous links on the site to www.domain.co.uk/stuff and also potentially inbound links to this page. Ideally we want just the www.domain.co.uk/things/stuff URL to be present on the site, what would be the best course of action to take? Would a simple Canonical tag from the '/stuff' URL which points to the '/things/stuff' page be wise? If we were to scrap the '/stuff' URL totally and redirect it to the 'things/stuff' URL and change all our on site links, would this be beneficial and not harm our current ranking for '/things/stuff'? We only want 1 URL for this page for numerous reasons (i.e, easier to track in Analytics), but I'm a bit cautious that changing the page that doesn't rank may have an affect on the page that does rank! Thanks.
On-Page Optimization | | Jaybeamer2 -
URL Keyword Variations?
I'm aware that keywords in the url aren't as effective as they used to be, but I'm still convinced that they do have a significant impact (based on results in one of the niches I'm in). My question is, will variations of keywords and "hidden" keywords have as much value as an exact keyword? For example, let's say that I'm trying to target the keyword "day." Will including variations like "daily" in the url work just as well? What about a brand name that includes the keyword hidden in its name, like "Dayest"? And, as a followup question, does including "stop" words have any effect? For example, if I'm trying to target the keyword "Day of the Month", would including "day" and "month" in the url be just as effective as including "day of the month"?
On-Page Optimization | | JABacchetta0 -
Should a title tag and the URL be a 100 percent match?
My understanding is that a URL should be as short as possible and also match the title tag, but in order to keep the URL shorter, can you abbreviate it? For example: Title Tag: Eat Your Way to Beauty with Superfoods URL: websitename.com/sbeauty-with-superfoods
On-Page Optimization | | KimCalvert0 -
SEF URLs. Should I use / or - ?
I have o activate SEF URLs in a website. Regarding SEO, is there any difference between using / or - ? I mean, Is it better to write URLs like this: http://www.domain.com/folder/folder/page or like this: http://www.domain.com/folder-folder-page ? Is there any difference? Thanks!
On-Page Optimization | | ociosu0 -
Does a page's url have any weight in Google rankings?
I'm sure this question must have been asked before but I can't find it. I'm assuming that the title tag is far more important than the page's url. Is that correct? Does the url have any relevance to Google?
On-Page Optimization | | rdreich490