Page Titles For Local - Help on URL Structure
-
Trying to figure out the best way to construct localized urls for the dental website.
For example, If I have the URL:
http://www.kooskidental.com/services/cosmetic-dentistry/
and If I want to make it local to the city I would use:http://www.kooskidental.com/services/richardson-tx-cosmetic-dentistry/
But what happens is that I have other options off the menu like:
http://www.koooskidental.com/services/richardson-tx-cosmetic-dentistry/teeth-whitening/
But if I am trying to rank for richardson tx teeth whitening, I would have to do
But that's pretty long and ugly and I don't think I need richardson-tx in their twice.
If I am trying to rank for richardson tx cosmetic dentistry and richardson tx teeth whitening, what would be the best structure for the url's?
-
Ok, thanks, I appreciate the suggestion. I have 17 dental websites I want to change and I would rather not do this exercise twice through all of them! I'll try this on 5-10 pages of the 35 pages I have and see what happens.
-
Hi Bob,
My take on this is that the part that needs to disappear from the various service pages is the 'richardson-tx-cosmetic-dentistry', but, I will beg to gently differ regarding total removal of the city names. I would recommend URLs like this:
http://koooskidental.com/teeth-whitening-richardson-tx
http:/kooskidental.com/invisalign-richardson-tx
http://kooskidental.com/dental-implants-richardson-tx
etc.
Those URLs aren't too long they are highly localized, which I feel is totally the way to go for a local business website.
-
Hi Bob,
I have to agree with Ian. Unless your business has multiple locations I wouldn't feature the location within the URL.
Instead, focus on your on-page signals. In addition, make sure you claim your business on Google+ Local and link it with your website.
K
-
If I were you, I would completely get rid of the richardson-tx out of your URLs. The only reason why you would do this is for Google. It makes no sense for the user to have this in the URL, so you should get rid of it.
I would keep your URLs short:
/services/cosmetic-dentistry
/services/cosmetic-dentistry/teeth-whitening
There are local signals that you can do on page besides your URL that will benefit Google and users. For example:
- Name, Address, and Phone number in Schema markup on every page
- Well written titles and meta descriptions
- Proper use of keywords in the headings (h1, h2, etc) and in the paragraph/body content
These will get you further down the local path than manipulating your URLs to contain many keywords, which doesn't make sense for the users.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combine poorly ranking pages into a single page?
I'm doing on-page optimizations for an apartment management company, and they have about seven apartments listed on their site. Rather than include everything on the same page - /apartments/apartment-name/ - they have the following setup: /apartments/apartment-name/contact /apartments/apartment-name/features /apartments/apartment-name/availability /apartments/apartment-name/gallery /apartments/apartment-name/neighborhood With very few exceptions, none of these pages appear to rank for anything, and those that do either rank very poorly for seemingly random keywords or for keywords like the apartment complex name (alongside the main landing page for the complex). I'm of the mind to recommend combining the pages into a single one that contains all the info, eliminates the chances for duplicate content (all of the neighborhood pages contain the same content verbatim), and prevents keyword cannibalization. Thoughts? Thanks.
On-Page Optimization | | Alces1 -
Duplicate Page Titles
It seems as though we are being flagged for duplicate page titles when really they are slightly different. Is it better to remove the "dart board" or "dart board backboard" from all the product titles? We were doing this for optimal SEO - to rank for the search of "dart board" - but is it really hurting us? for example, our product titles are: Obama dart board backboard, Texas dart board backboard, Oklahoma dart board backboard, etc. Yet they are being flagged as duplicate titles.
On-Page Optimization | | DartsDecor0 -
Keyword Appearing on Home Page - Moz Page Grader
Hi Today I entered www.partydomain.co.uk through the Moz Page Grader and found that the Home Page is Ranked B. I noticed that an Area we could improve on is the amount of times we are using our main keyword "Fancy Dress" on the home page. Please can you take a look at www.partydomain.co.uk and scroll to the bottom of the page were the tabs are containing losts of content. I am thinking about removing all of thoose Tabs. Our Competitors dont have any content as such on the home page and are ranking higher than Party Domain for "fancy dress" What do you think ? remove all the tabs to be like the others that rank better? Or cut the text right down ? Thanks Adam
On-Page Optimization | | AMG1000 -
Avoid Multiple Page Title Elements...
Hi guys i'm just going trough some pages with the seomoz one page optimization tool. As one of the "easy fix" suggestions it says: "Avoid Multiple Page Title Elements" "Explanation: Web pages are meant to have a single title, and for both accessibility and search engine optimization reasons, we strongly recommend following this practice.Recommendation: Remove all but a single page title element." By single element does it mean 1 single word? Is that realistic?
On-Page Optimization | | Immanuel0 -
Word structure on page optimization
My question is this. I have a scrabble dictionary site and I list a ton of words on the page. I removed then as links just in case Google might be thinking i am spamming, but could there be a difference in listing words like this word1, word2, word3, word4, word5 and instead like this word1 word2 word3 word4 word5 could the first way trigger Google that I am spamming?
On-Page Optimization | | cbielich0 -
Page URL Hiearchy
So I have read on here that page URL Hiearchy is important. My question is from a search engine standpoint which of the following methods would be the best to use (or another if not listed) COMPACT and naturally hierarchical MountainBiking.com MountainBiking.com/adventures ( a list of the pages below ) MountainBiking.com/adventures/in whistler (for each page) MountainBiking.com/adventures/in utah OR VERBOSE but reptetive MountainBiking.com MountainBiking.com/Mountain Biking adventures ( intro + a list of the pages below ) MountainBiking.com/Mountain Biking Adventures/Mounting Biking adventures in whistler MountainBiking.com/Mountain Biking Adventures/Mountain Biking Adventures in Utah It seemed like the blog I read suggested the compact form, but it seems to me that the verbose (though admittedly a bit clunky) seems better so far as exact keyword match etc. Experience and or advice on this?
On-Page Optimization | | bThere0 -
Disadvantages & Advantages for this e-commerce URL Structure
Hi all, Just a simple question. What's the disadvantages/advantages to using this URL structure for an ecommerce site: **Category structure: **/category **Subcategory structure: **/subcategory **Product structure: **/product Compared to the standard: /category/subcategory/product Thanks, Nick
On-Page Optimization | | NickPateman810 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0