Duplicate content? other issues? using vendor info when selling their prodcuts?
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When building content for vendors that we sell their products? best practices? ok, to copy and paste "about us" info? or will that be flagged as duplicate content.
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Thanks for the help guys.
I am actually taking about vendor info not products. Like about us and history and summary of services and products offered. I know unique content is always best practice. Main concern is accurate content without using lots of resources. As well as not get penalized by google for duplicate content.
thoughts?
If i copy and paste 'about us" from a vendor that we see their products. What are the issues??
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So it's generally not a best practice but definitely more par for the course in the eComm world. It's not uncommon to see sites that strictly use descriptions scraped from manufacturer feeds.
Ideally, your pages will contain 100% unique content. If this isn't possible, I generally advise clients to do the following:
- Find dynamic ways of adding unique content (similar products, categories etc)
- Add review functionality: This creates unique UGC content
- Have a better product page UX than your competitors. Emphasize key information in the design and ensure that all information required to decide on a purchase is on the page.
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I would say it all depends on how much content you are copying. I would say if 10% of the content you have on the page is copied content from the vendor and 90% is original, you should be fine.
You might also be able to further differentiate it but taking the copied content and putting it into your own words. I don't know what business you're in, but for example, take the approach that a sales person working for your company would take when talking about the products. How would they describe the company (vendor) that makes it and what buzzwords do you use to sell the product?
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