The Better Title to Use?
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Hello Mozers-
I am targeting the keywords "liposuction scottsdale", "liposuction phoenix", "liposuction mesa", "liposuction arizona". Out of the following two Titles below, one would you consider the better one? And Why? I am leaning towards the second example. If you have any more ideas that would be great.
1). Tummy Tuck Scottsdale, Phoenix, Mesa, Arizona
2).Tummy Tuck Scottsdale | Tummy Tuck Phoenix, Mesa, Arizona.
Thanks!!
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I understand completely Steven.
We are often in a position where we are trying to offer advice based upon a limited slice of information. We do the best we can with what we know, and we will arrive at different conclusions. Perhaps Jason will enlighten us further on his situation.
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I agree with you Ryan, however it's odd that he states that he is targeting liposuction, yet the 2 examples are for Tummy Tuck.
In my answer I am assuming he wanted a title with the keyword Tummy Tuck and not Liposuction since those are the 2 he was inquiring about.
Since it is a local business I also just looked up: 'liposuction scottsdale' as a comparison and it is estimated at 1000 searches compared to 720 for 'tummy tuck'.
Without further information I am assuming he is already targeting liposuction scottsdale.
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I vote for option #3, none of the above.
Take a step back and determine which keyword you want to target, liposuction or "tummy tuck". According to Google AdWords "tummy tuck" gets 368k global searches per month where "liposuction" receives 1.2 million. Based on this data I would focus on liposuction as your keyword focus in the title.
Next, I would recommend finding a way to generate enough content to create a unique page for each area you wish to target. Even if you have one office that services those areas, you can offer custom directions and other content specific to each area. You also want to build links to each of these local pages from the area you are servicing.
Page 1 title: Liposuction Scottsdale
Page 2 title: Liposuction Phoenix
Continue with a page for each local area. The fewer the words in the title, the more weight each term has with respect to ranking. Balance that with the desire to provide a link that users will click on. You may wish to add your business name after the title which would be perfectly fine.
Page 1 title: Liposuction Phoenix | Acme Medical
Page 2 title: Liposuction Scottsdale | Dr. John Smith
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You're lucky Google hasn't cottoned on to keyword spam yet................
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Hey another SEO in Phoenix! Sweet...
Per Steven's info I would go with the following title:
Tummy Tuck Scottsdale, AZ - Liposuction by Dr. DOCTORNAME
I would also recommend having a different landing page for each GEO target. And you should get some local business links.
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I would actually venture over to using:
tummy tuck scottsdale az
Since it is what is showing in the Google suggest when typing that in.
Additionally going throught Googles Keyword Tool we can see that
Tummy Tuck Scottsdale gets 720 searches a month
Tummy Tuck Phoenix gets 590 searches a month
Tummy Tuck Mesa gets -- searches a month, due to lack of search volume.
You would do better if you have individual pages for each individual area. Having the additional towns in a single title will not help and it brings down your keyword density in the title.
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