How many pages should we optimise?
-
I have more than 250 pages on my site including my products. Is it a good idea to optimise each page with a unique keyword or is there a limit to the number of pages we should aim for?
-
Thank you for your prompt response. Yes, my products are categorized under each collection and then individually as well. In total there's around 200 individual products and around 50 other pages including few blogs. I agree it's a time consuming process. I also wish I knew which ones could be regarded as the easiest to target. Is it better to start with the keywords our site is already ranking for?
-
TW,
The limit to the number of kewords you can rank for corresponds exactly to how much time you have to put into each term/page. A page really isn't worth spending time on if you're not going to go all the way with it and all-out optimization for a page can take considerable time--not just on the page but in keyword research, as well. Knowing whether to go for a single keyword for a product page or multiple depends on what your research determines.
It's interesting that you said "each page with a unique keyword" instead of "each product". Do you have more than one product on each page? Do you have all of your products on each page? Some of your products on each page? Category pages?
FYI, I always recommend starting with the lowest hanging fruit. That way you get the satisfaction of seeing some results of your early work while you're putting the time in on pages that are more difficult to optimize, rank and get traffic for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To create extra pages, or not to create extra pages?
I'm responsible for a site where we cater for all kinds of medical & legal problems. I recently conducted keyword research that shows a lot of questions being 'asked' in relation to the conditions we cater for. Naturally, I want to create content to answer these questions. We have a page for 'Cancer compensation' - the 'possible content' that answers questions won't necessarily help someone claiming compensation for cancer mistreatment, BUT someone who asks a question relating to cancer, answered in the 'possible content' may find the 'cancer compensation' page useful. SO! Do I: Add this content to the existing 'cancer compensation' page? Create individual pages of content answering each question, linking to the 'cancer compensation' page? or do I amalgamate all the answers into one heafty 'resource' page that sits elsewhere on the site? What do you think? Thanks in advance. John King
On-Page Optimization | | Muhammad-Isap0 -
Form Only Pages Considered No Content/Duplicate Pages
We have a lot of WordPress sites with pages that contain only a form. The header, sidebar and footer content is the same as what's one other pages throughout the site. Each form page has a unique page title, meta description, form title and questions but the form title, description and questions add up to probably less than 100 words. Are these form pages negatively affecting the rankings of our landing pages or being viewed as duplicate or no content pages?
On-Page Optimization | | projectassistant0 -
How can I find these pages?
Hi there! the SEOMOZ software has shown some warnings related to two pages that I can't locate in my WP plattform http://www.tarifakitesurfcamp.com/contacto/estrella/ http://www.tarifakitesurfcamp.com/equipo/equis Any ideas? Many Thanks
On-Page Optimization | | juanmiguelcr0 -
Duplicate Page Title
I have a dating site, it's got a lot of duplicate page titles, most of them are the language buttons for the users to view the site in there language. but I think it's obvious that the buttons don't have anything to do with it. I'm thinking that page tittle is basically a description of what the site is. like for an example "online-dating" is this it? please tell me in terms for a dummy, how to fix it.
On-Page Optimization | | clickit2getwithit0 -
Local Optimisation for Nearby Towns
Hi There, I'm helping a friend of a friend with her business website, which is basically providing health services within a local radius of her home, so we are hoping to get her ranking for phrases such as "massage Battersea" "massage Clapham" etc. (where Battersea & Clapham are two places in London). As i'm a bit new to local work like this my question is what is the best way to do this? I've considered creating a page for each of these terms, however it's hard to work out how they could have unique content as a massage in Clapham is very much the same as one in Battersea, and I don't want to fill the pages with useless information about where Battersea & Clapham are because i'm sure people searching those phrases already know that! The only other thing I can think of would be to just mention the areas on a generic massage page and hope that ranks with a bit of "massage battersea" etc. inbound anchor text. If someone who has experience in this could offer any advice that would be great. Many thanks, Stuart
On-Page Optimization | | stukerr0 -
Https and secure pages
Hello, I have a facebook badge in my footer. Is it okay if I make the code call on https. It makes the page secure for IE. I have also have done this for images. These secure urls are also being called on non secure pages. But I don't think that matters does it? Code below. Thanks Tyler
On-Page Optimization | | tylerfraser0 -
Should I use a Page Name variable after the ? for a dynamic web page
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?
On-Page Optimization | | NCBob0 -
Page title structure?
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :- Keywords (maybe two or three) | Company Name | more keywords I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward. Keywords are separated by the vertical bar | - any thoughts? For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy' Thanks
On-Page Optimization | | PH2920