Facebook PPC. Using Google URL Builder - Now What?
-
Hey There!
So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters.
Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me.
Thanks!
-Dan
-
No problem Dan.
Brad Geddes has a great book if you want to learn more about Google AdWords. It's worth checking out:
http://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/0470500239/ref=sr_1_1?s=books&ie=UTF8&qid=1313594583&sr=1-1
-
Hi Dan
Thanks for that article. Just now I realize my mistake. I was simply looking for "campaigns" under traffic sources. Since I've not done any adwords before its not something I normally look at. But when I look at campaign, sure enough I see the Facebook ad traffic as a campaign source.
From there I can set up the goals etc to track conversion.
Thanks!
-Dan
-
Check out this article:
http://www.conversionvoodoo.com/blog/2009/03/step-by-step-guide-to-google-analytics-for-beginners/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you do strict CPC advertising on Facebook?
There has been some debate amongst my colleagues that Facebook obscures it's advertising spend options. This for setting up ads to go directly to a website. I understand that Facebook offers both CPM & PPC https://www.facebook.com/help/125430440869478. However lets say that an advertiser hypothetical sets up a campaign and for some reason the ad receives absolutely no clicks (but some impressions). Will the advertiser still be charged?
Paid Search Marketing | | RosemaryB1 -
Discrepancy between google analytics referrals and 3rd party stats
I have a client who pays to be listed in a industry directory. It is now time for renewal and the directory has come to my client with their statistics, which they claim has sent over 400 visits to my clients site. Having looked in to google analytics, over the same period of time, google analytics has registered 2 visits. Could the directory's stats be true? Or is google analytics 100% correct? Any help or advice in this area would be useful, as my client is concerned if they don't renew they will lose some traffic and leads. Cheers.
Paid Search Marketing | | xposurecreative0 -
CPC or CPM for Google Display Network?
HI all I'm setting up my first Remarketing campaign on the display network. I'm targeting those that have visited a specific product page at the moment and therefore there won't be a massive amount of traffic to remarket to - roughly no more than 50 clicks/day. My question is - what is the best bidding option for a campaign like this? Not sure whether to go for CPM or traditional CPC. I have previously found CPM much better for Facebook but obviously thats very different to Google. All help appreciated!
Paid Search Marketing | | SamMaley0 -
Does sitewide SEO affect PPC Quality Score?
When evaluating a PPC landing page for Quality Score, does Google evaluate the other pages that the landing page is linked to? For example, if we have a well optimized page on the site for "Widgets", can it outscore a well optimized PPC landing page that is isolated in a "disallow" directory with no links into or out of the page? I'm not sure if I am making myself clear...
Paid Search Marketing | | CsmBill0 -
Email Address for Google Ireland?
Doe anyone have an email address I can use to contact Google Ireland? One of my competitors posts ads in Australia and I want to see if they would let us also (I work in one of those industries where Google doesn't normally allow PPC) Thanks!
Paid Search Marketing | | theLotter0 -
Google Adwords Clicks v.s. Google Analytics Visits
Hi Guys, This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation. I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations. E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000). Can anybody in the forum help explain this? Thank you, Jurgen P.S. I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation? P.S.S. I'm seeing the same discrepancies with Facebook ads and Analytics.
Paid Search Marketing | | JurgenEstanislao0 -
PPC Keyword Ranking
The SEOmoz PRO tool shows how keywords rank in the organic part of the SERPs. Does anyone know if there is another tool out there that shows the same thing for ranking in the ads section of the SERPs? Also, does anyone know the winning lottery numbers (any lottery will do, I'm not fussy!). Thanks Neil
Paid Search Marketing | | mccormackmorrison0 -
Is it really worth it to invest on Facebook Ads?
Hi Guys, I've been wondering if it is really worth it to invest in facebook ads, there have been mixed reviews lately from the positive: http://techcrunch.com/2010/10/02/facebook-bigger-google/ to the more negative: http://www.seobook.com/facebook-vs-google-no-contest/ The industry I am trying to optimize for is gadget related, I've been running some adwords on it but I would want to venture on the social bandwagon which is facebook. Any Ideas? Suggestions? Reactions? Experiences you can share so I can come up with a better decision? Thanks A Bunch!
Paid Search Marketing | | UPform50